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The automated marketing platform of the future.

Expand your reach with an automated marketing platform.

Automated marketing

When I graduated from high school I knew that I wanted to be an electronic technician. I went to 1 semester of college but found out that all they offered was courses in electric engineering. This was more related to electric power line building and distribution and had nothing to do with electronics such as radio and TV repair. So I quit college and took home study courses in radio and TV. I completed 2 home study courses and the last one had a 60 day on-site laboratory exercise.

I then entered the field of radio and TV repair and after many years of service, as an electronic technician, with several different companies, I retired from a national corporation that manufactured and maintained hospital type diagnostic equipment.

During these years of working for someone else I was always aware that there were ways to work for yourself and eliminate the need to satisfy the demands of an employer. I could see myself as doing work on my own like TV service or computer repair. I actually did a part time service of repairing electronic home organs for a few years.

I was also aware of the MLM and Network Marketing business and could see in my head the possibilities that this market offered even though people I talked to couldn't understand it or didn't want to, they tried to talk me out of it. I even joined several of these companies but learned the hard facts that very few people actually succeed and are not able to reproduce what is needed to build a business that would take a person to retirement type income.

You see, I had been hooked on the “hopes and dreams” that most MLM companies promote. They prompt and coax you to, “join up right now”, the time is right and tomorrow you will be able to live the life of luxury.

But, when involved with these MLM businesses you soon run out of your “warm” market to push these hopes and dreams onto and then where do you go to get more prospects. You either have to buy leads from a company that specializes in processing leads or you have to come up with a system of your own that will funnel names and addresses into you “list”.

I found a company on the Internet by the name of Veretekk.com that had tools you could use to capture prospects for your business. As I got to know this company and use the system of capture and referral pages I discovered how opposed they were to the so called MLM industry and how they were actually hurting rather than helping the small individual. These people are just trying to earn a few extra dollars each month to better themselves but they wind up filling their garage with stuff that they don't use or can't sell because it doesn't work like it is suppose to or is too high priced to sell.

MLM and Network Marketing is really a great business model, but, only if operated in a manner that does help the little entrepreneur and not just a gimmick to funnel money into the pockets of the top people.

Customer centric companies will rise to the top as customers requirements focus on trust and familiarity. Customers will be the first line of consideration when it comes to service. That meaning the products/services must be of above average value, so much so that they will want to purchase again and again because it wont be available anywhere else. There will be levels of compensation but these levels will not be dependent upon the number of people enrolled but by a percentage of the amount of product sold.

Because of all the reasons stated above I now belong to Markethive.com. Markethive has been in the learning stages since the inception of Veretekk and evolving for 20 plus years. Markethive is a neural social network communication system designed for the small entrepreneur to master tasks that were only available to the big corporations or marketers with pockets full of money to promote and advertise.

Markethive.com is a platform of tools purposefully designed to help entrepreneurs market their products/services in a pure inbound marketing venue. When the funnels of Markethive attract leads/prospects they truly do become your friends and the communication system is in place to immediately make contact with them The blogging system is in place and a very important tool for promoting products/services. The campaigning system is in place to keep track of all your advertising and promotions. The customer management system is in place to organize, manage and contact your customers. The integration of Facebook, LinkedIn, Google+, Twitter and many other social networks is already in place for one click broadcasting and a reach of many millions of prospects. You can even control WordPress blogs you own outside the of the Markethive platform from the back-office of Markethive.com

So, you have a “one stop”, do it all from one place, marketing platform.

That is why I belong to Markethive.com

Dennis Roeder
Consultant

 

Your SEO Checklist: 4 Steps to Optimizing Your Webpage

On Page SEO

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.

Below is a broad four-step process for a strategy for search engine optimization. Use this as your top-level checklist.

Step 1: Target Market Business Analysis

Website analysis. Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. For example, how much code do you have on a page compared to text?

Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com.

Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!

Step 2: Keyword Research and Development

Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.

Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.

Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.

Step 3: Content Optimization and Submission

Create page titles. Keyword-based titles help establish page theme and direction for your keywords.

Create meta tags. Meta description tags can influence click-throughs but aren't directly used for rankings. (Google doesn't use the keywords tag any­more.)

Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page was recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.

Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.

Submit website to directories (limited use). Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/adsense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.

Step 4: Continuous Testing and Measuring

Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with.

Maintenance. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need. Your hosting company can typically help you with the setup/installation of a blog.

Origional article by:  Jon Rognerud

Dennis Roeder
Contributor

Is An Entrepreneur your goal?

 

You can be an entrepreneur

In the not to distant future, everyone will be an entrepreneur!

Being an entrepreneur is significantly different from being a businessman. By doing one thing another person has already been doing only makes you a consistent businessman, not an entrepreneur. An entrepreneur is certainly one who introduces something that is a brand new way of doing things or new process that changes the present conditions. You must dare to dream and have confidence in your own idea. The idea ought not to be about making money. Money ought to not be your inspiring force. It is your passion and faith of the idea that keeps you driven.

Can someone learn how to be an entrepreneur?

Well, nobody can cause you to be an entrepreneur unless you come to a conscious decision to become one. Case studies of effective organizations or failed efforts provides insights. These will help to boost the chance of success in your latest ventures of being entrepreneurial. The nature of entrepreneurship can't be taught but knowledge in certain specific areas of Economics, Finance, Taxation, Accounting etc would be helpful. You merely need to find the time to train in one or several of these subjects.

Frequently, an entrepreneur presents something new and disruptive which makes the idea difficult to accept in the beginning because no one else is doing it. Exactly why is it troublesome? The way in which things are done rocks the existing conditions and way of doing it. Nobody can disregard the basic concept and idea when it works. But before then, its your responsibility to convince the market of your brand new concept.

It may take years before the market is convinced.

Sometimes it is not the idea that does not work, it is the market that does not accept it…. yet. Being an entrepreneur is having the tenacity to see it through.

Entrepreneurs wont wait for perfect conditions to head out. Lamenting about sub-standard conditions can only be called excuses. There will never be conditions which are perfect. You make do with what you're provided. When there is a world that is new for entrepreneurs to discover, we’ll set sail even in the face of a thunderstorm if needed!

The road of an entrepreneur is not glamorous.

It will never to be fashionable. You have to realize that the street ahead of an entrepreneur is difficult, tough and gritty. It is in fact, a road to perdition. Being an entrepreneur is not a present. An entrepreneur is somebody who is not normal. An entrepreneur will look at something and say, “I wonder what would happen if I did it this way”? All you need is an basic idea, dedication and huge doses of perseverance. These are the ingredients grab a hold, mix them up and you’ll get results.

Everyone can be an entrepreneur. Really.

Dennis Roeder
Contributor

10 Core Characteristics of Great Entrepreneurs

 

https://Markethive.com/dennisroeder

Observing and working with entrepreneurs over the years it is clear that people in this category have many characteristics in common. And, while we all love to analyze the theories and strategies that can be learned from others to make things work better in your business as an entrepreneur, we often forget that there are also character traits that we could look to develop as well. You can read all the books in the world, but theories are useless unless you learn to adopt some of these characteristics:

1. Consistent boldness

Most entrepreneurs are naturally a little ballsy, but it’s not enough just to come up with a great idea or to start a business — you have to be consistently bold enough to stand by your idea, to keep pushing forward even when it seems like you’re making a monumental waste of effort, and when everyone around you just doesn’t see a happy ending. You also need to be bold enough to realize when you are stuck on a dead end road and it’s time to do something different.

You also have to be bold in putting yourself out there. Many people avoid doing this because they don’t want to feel sleazy or like they’re hard selling people, but unless you can get over this, nobody’s going to know about you or care about you.

Finally, you have to be bold in asking for what you want. Of course it’s totally terrifying to ask someone for something that you really want, but you will be amazed by how often people actually do help if you tell them how and if you ask the right way. For instance, I needed to raise money to build a vision called Markethive, an online ecosystem of sorts for Entrepreneurs. So I gathered up a couple hundred of my closet friends and associates, showed them my presentation and I raised $400,000 in 2 weeks to build the dream.  But because I was bold enough to put myself out there and because I asked in a way in a way that appealed to them, I was able to raise the money to make it work. A good sense of humor always helps too!

2. Passion

Passion is about feeling so deeply for something (or someone), nothing or no-one could possibly get in your way from fulfilling that feeling. If you have that absolute, deep, unwavering passion for what you’re doing, nothing and no-one will stop you from taking the necessary steps to achieve your goal!

3. Risk Taker

There’s an old saying that if you haven’t failed then you’re just not trying hard enough. Risk taking is a part of business. Thankfully it’s rarely life or death but it might be pretty scary financially or emotionally. When assessing risk, you have to decide if the potential benefits outweigh the cost, and then take the necessary action no matter how uncomfortable it it may feel.

4. Leadership

An entrepreneur is a leader. The two are not mutually exclusive. The definition of an entrepreneur is someone who starts and manages a business assuming the risk. You can’t start and manage a business without being a leader.

So ask yourself, are you ready to lead?

5. Flexibility

A lot of people mix up being flexible with being flighty. I’m not saying that you should just dabble in things or totally scrap a project at the first sign of trouble. You need to be focused and unshakeable on your big goals, but in parallel with that, you have to be able to be flexible with how things unfold day to day.

Being too rigid will cause you to lose a ton of opportunities that come up along the way, because you will be too focused on following your planned steps instead of recognizing opportunities that could get you to your end goal even better. So learn to pivot, and be flexible when you need to.

6. Perspective

Having a sense of perspective is absolutely critical, because working as an entrepreneur usually feels a little crazy and because you’re going to fail hideously at least once. If you get so wrapped up in what you’re doing that you can’t take a step back, see the humor in situations, or dispassionately look at your failures to see what you can learn from them, then this probably isn’t the path for you.

7. Self Belief

The challenge when starting and growing your business is that for most people it’s the other way round and your self doubt will be tinged with moments of self belief. In order to achieve success you’re going to have to tip the scales. There is no way past it. You have to do whatever it takes to increase your self belief.

Take more risks and move out of your comfort zone more often. With each small win your confidence will rise.

8. Commitment

Sometimes you are going to be faced with compelling opportunities which will detract you from your main focus and your ultimate goal. It’s down to you as an entrepreneur to stay committed to your ultimate goal and recognize which opportunities will move you closer to your goals and which will move you further away.

Beware the seduction of easy opportunity.

9. Resilience

Finally, you’ve absolutely got to be resilient, certainly in the face of failure, but also just in terms of daily life as an entrepreneur. It can be really hard when you’re working for yourself — people don’t really get what you do every day and sometimes they might even think you’re just ‘messing about’. Resilience is what keeps you going, both when you get hit with a big failure or just the everyday crisis, so it’s essential that you learn how to bounce back.

10. Speed

I know I’m surprising absolutely no one when I say that things move fast as an entrepreneur. To be a great entrepreneur, you’ve got to be able to work fast and still keep the quality of your output high.

That’s not to say that you can’t do great things if you like to think or act more slowly — but if you are like that, then you’ll probably need to get a partner or a group that will balance you out and force you to act. Otherwise you’ll likely stagnate.

Dennis Roeder
Contributor

Blogging for SEO: How to Write a Blog for Google!

Blogging for SEO

Source:  Rob Neu

Get Your Blog Noticed

It seems like a lot of bloggers, and people in general really, have a bit of a negative view when it comes to SEO (Search Engine Optimization) and how to utilize it to be one of the top entries of a search results page . It seems that lately opinions are moving in a more positive direction. I think this is awesome because SEO can really help bloggers get their content noticed. Ranking well in organic search is one of the best ways to share your voice with a larger audience and increase your authority on a given topic.

The goal of this article is to help bloggers understand that SEO is simply a tool, not the mystical black art that many have sold it to be. When you do SEO right, it really doesn’t need to impact your writing much at all. Once you learn the basics, it just sort of becomes something you do naturally without having to think about it very much. The places where most bloggers struggle are keyword targeting, strategic link-building, and technical SEO. Technical SEO is indexation problems, meta issues, and most of the other things that our SEO audits address.

None of these things should change the way you write significantly. Keyword targeting can be as simple as doing a bit of research to make sure you mention the right words a few times throughout your posts. Technical SEO sounds complicated, and can be sometimes, but if you’re a blogger using WordPress, chances are it’s actually a lot simpler than you think. Strategic link-building can be a bit tricky, but as a blogger you have a distinct advantage over other website owners in this area. Bloggers can update their site and display new content very quickly. Search engines love this kind of activity.

Harness Your Blog to WordPress

Facts don’t lie. As of this writing, WordPress powers over 38% of the Web. It is by far the most widely-used content management system and it continues to grow in popularity every year. It should be noted that this is the self-hosted version of WordPress, which is WordPress.org not WordPress.com. WordPress.com is a great place to get started, but if you’re serious about blogging and SEO you should consider self-hosting.

In addition to being popular, WordPress is also a very SEO-friendly CMS. Without doing anything extra, simply using WordPress will improve your chances of ranking. This is because it has a lot of basic SEO functionality, such as pretty permalinks and contextual page titles, built right in.

Moving to WordPress is (Usually) Easy

There are a lot of importers for WordPress that let you move your content from other systems like Blogger and Tumblr built right in. There’s also a bunch of great plug-ins and an entire guide to help make the transition to WordPress easier. One area that might be a bit of a challenge is choosing a new design for your site once you’re up and running. Lucky, there are tons of great free and premium WordPress themes for you to choose from.

Integrate Basic SEO Into Your Blogging

Once you’ve got your blog running on WordPress, you need to start thinking about integrating some basic SEO best practices into your blogging work-flow. A good place to start making some changes is in your keyword targeting.

Over time, you’ll start naturally writing your posts in a more search-friendly format, but when you’re getting started it’s best to do these things AFTER you’ve finished writing. When SEO isn’t familiar to you, focusing on it right out of the gate will just slow down your writing and frustrate you. Try to put it out of your mind until you’re done writing and think of it more as part of your editing work-flow.

You should also keep in mind that your SEO title and your meta description are going to be the way people see your post in the Google search results. Because of this, they need to be attention-grabbing. Getting this right is critical for convincing people to click on your post. A great title can even outdo a higher ranking in some cases, so definitely spend some time thinking about improving your headlines.

How Do You Know Which Keyword to Choose?

Choosing the right keywords for your posts is another area where most people struggle. Many times the title of your posts might not be exactly what people are looking for on Google. As you do this more, you’ll start to develop a bit of a 6th sense for choosing keywords, but starting out it can be a little tricky.

Don’t let this section intimidate you or stop you from optimizing your posts. Google is pretty smart and they’re getting smarter all the time. If your content is good enough, they’ll frequently rank you for the keyword you should have targeted if it isn’t something that’s super competitive.

That said, in a perfect world you’d always be optimizing your content for the ideal keywords. In order to get a little closer to that, you can use a few tools to get an idea of what people are searching for on Google.

Keyword Research is Hard, but Worth the Effort

In order to pick the best keywords, you need to do a little research. There’s a tool from Google called the Keyword Planner that will let you see how many people are searching for a particular group of keywords. The problem is it’s difficult to come up with variations on your original idea to see what might work best. Luckily, there’s a simple tool called Ubersuggest that can give you a ton of ideas to test in the Keyword Planner. Here’s a guide on how to use Ubersuggest.

Spending 5 or 10 minutes doing this can mean the difference between targeting a high competition, low volume keyword or targeting a low competition, high volume keyword. It’s hard to get into the habit of doing this, but if you take the time to learn it, you’ll understand the benefits pretty quickly.

Google also has another useful tool called Google Trends which lets you see the overall interest in a keyword or a topic over a period of time. This can be a good indicator for whether a keyword or a topic is worth focusing on. Keyword research is a pretty vast topic and it’s also one of the cornerstones of SEO. Don’t feel bad if you have trouble with it, you are far from being alone. Just chip away at understanding it a little at a time.

Participate in Your Community

Being an active blogger gives you a number of distinct advantages over other website owners. As a blogger, you probably already have a group of people you interact with and talk to online on a regular basis. This is a huge advantage! Keep track of where these people are hanging out on the web.

Stay active on Twitter, Facebook and LinkedIn in particular, among the Social Networks. All of these things mean that whenever you publish something related to WordPress, it’s pretty much guaranteed to get a lot of eyeballs and pull in a decent amount of links.

You need to do the same thing in your industry. Start searching for things related to your industry and follow the top results to find where everyone is hanging out. Find the popular blogs, see which social networks everyone is most active on, and pay particular attention to any forums your community is using.

Start leaving comments, talking on social channels, sharing your own content as well as the content of others, and posting in forums. Don’t spam anyone, but don’t be afraid to jump into the conversation either. Once you’ve established yourself in the community a little bit, don’t hesitate to start asking people for links when appropriate. If you’re a genuine person and you’re not just trying to leech off the community, you’ll be surprised how responsive and helpful everyone is.

Keep Track of Your Progress

If you’re not already using Google Analytics, you really need to start. Analytics can get pretty complicated and probably deserves an entire post of its own. That said, there’s a number of simple things you can look for in your analytics to help you keep track of and improve your blog’s content and SEO efforts. First of all, you’ll need to set up and install Analytics if you haven’t already. This guide does a good job explaining how to set up analytics and you can use this plugin to add analytics to your blog.

Rinse and Repeat

One of the biggest mistakes people make is they give up too early. The things outlined in this post take time! You can’t just target a few keywords, send a couple emails, and check analytics a few times if you want to succeed. You need to keep at it.

Don’t stop after you optimize a post or two. Do as many as you can! Go back into your old content and optimize it. Keep doing keyword research and learn how to anticipate what people will be searching for in your field. Keep your finger on the pulse of your community so you can be one step ahead of everyone and create content that people are thirsting for. You can do it! It’s not has hard as it seems, just keep working all the time and eventually you’ll get there.

Dennis Roeder

Contributor #markethive

 

How to Blog for SEO: Write Blog Posts to Rank Well

SEO Page Rank

You are probably writing a blog hoping your ideal customers/prospects will find it.

Some simple changes that you can make to help you with your campaigns will be found in this article. You can increase your search engine visibility, drive more traffic to your blog and generate more leads or sales for your business.

Focus on keyword-rich subjects.

Why are blog sites a tool that are is so powerful for SEO (search engine optimization) and online visibility?

Because every post you compose becomes another web page, and every web site is another chance to rank well for a search that is a specific client is performing at this time. Or in 30 days. Or in a year. Because good, evergreen content continues to attract visitors to your website or blog for decades, producing more leads/customers for your offer.

There are a number of techniques to create tips which can become content for your website:

  • Turn consumer concerns into “Dear Abby” style posts.

  • Scour websites like Quora, Yahoo Answers, LinkedIn or other forums where you can find questions to help solve.

  • Simply take some keywords through Google Keyword Planner that you’d like to rank well for and run them. This device is free for you to find how many individuals are looking for your phrases each month, recommends associated phrases that might be better opportunities, and lets you know just how competitive that search is. (The higher your competition, the tougher it will be to split the page that is to begin the search engines.)

Create a keyword-rich title.

By default, the title of your post becomes the title of your web page.

Search engines give more importance to your page title than just about any other variable.

Too often, businesses give blog posts vague titles like, “A Word to the Wise,” or “A Lesson from Man’s Best Friend.”

Unfortunately, your ideal customers aren’t searching for those phrases. And if they are, they’re probably not interested in your post specifically.

Here are some tips to title a blog post for maximum visibility:

  • Lead with your keywords. Search engines give more weight to the first few words in a title. Examples might include, “Pinterest Marketing: How to Generate Leads from the World’s Hottest Social Media Site,” or “Men’s Bowler Hats: What’s Hot This Season.”

  • Number your lists. I know many people hate numbered lists, but they speak to how busy we all are. “101 Ways to Save Money for College” or “3 Questions to Ask in a Job Interview” are generally more engaging, and will generate more click-throughs at the search engines, which may increase your overall rank.

  • The colon is your friend. If you have a couple of competing keyword phrases that both seem appropriate, use a colon (or some other spacer) to cast a wider net. Do you write an Asian cooking blog? Try “Chopstick Instructions: How to Use Chopsticks.”

Work your keyword phrase into your copy early and often.

Your title is critical, but it can’t stand on its own; it needs to be supported by the rest of your copy.

You should work your keyword phrase into the first sentence or two of your blog post, and then repeat it several times throughout your post.

If you feel it’s difficult to work your keywords into the first sentence, try this trick: open up with a one to two sentence overview of your topic. If you still can’t work your keyword into the overview, then your blog post probably isn’t about your keyword anyway.

Warning! If you overuse your keyword phrase it can backfire. This is called, Keyword stuffing.

Google and other search engines may punish you for “over-optimizing” your post.

How much is too much? There’s no magic formula, but if your post doesn’t read well and the keywords feel forced into the rest of the copy, you’re probably guilty of over-optimizing.

You can also break up your keywords. If you wanted to rank well for some certain phrase you could use that phrase exactly once or twice, but also use each word separately in other sections of the blog article.

Share your post through social networks.

Inbound links—links from other websites and blogs—increase your search engine visibility, all other things being equal. However, links from social media sites and the comments section of blogs often carry the “no follow” link, meaning no search engine benefits are being transferred.

The search engines are a little cagey about how much impact social buzz has on their search results, but there’s no question that Facebook powers Bing’s customized search, and Google+ affects your Google search results.

By sharing your post through these and other social media platforms, and getting others to do the same, you’ll drive more traffic and build awareness of your post. Even if a tweet or a LinkedIn update doesn’t boost your overall ranking, it might introduce you to a blogger who links to your post from within a post, which does carry search engine weight.

To encourage more sharing, be sure to add any appropriate “share” buttons to the top and bottom of your blog posts, encouraging visitors to share your content.

Transfer your blog’s search engine visibility to your website or e-commerce store.

Blogs are often more conversational, less sales-y than a traditional website. The non-sales-y approach often encourages other bloggers to link to you, where they wouldn’t normally link to a business website or e-commerce site.

However, your goal may not be to have the most popular blog, but rather to build your business. If you’d like to leverage your blog to grow your business, you’ll want to create keyword-rich links from blog posts to sales pages on your website.

A blog post about tips for growing tomatoes in a home garden might link to your page that sells tomato seeds. A post about finding the right nursing care for an aging parent might link to your page on transitional services for families.

Search engines focus on the words in links, so instead of creating a link that says, “click here” or “learn more,” you’ll want to create a link that says, “heirloom tomato seeds” or “transition plans for aging parents.”

By creating multiple blog posts—including leveraging guest blog opportunities—that point to a given page on your site, you can increase the search engine visibility of any web-page you wish.

Be the master of your own domain.

There is a huge following for WordPress blogs, however, never run a business blog with the WordPress.com domain. Or Typepad.com. Or Blogger.com.

When you blog on someone else’s domain, i.e., gardenshop.wordpress.com, you’re building their search engine visibility, not yours.

Many blogging platforms have gone under in the past few years. You might be able to save your blog posts from the wreckage, but you’ll never recover all your inbound links and the trust you built up at that domain.

It’s critical to your success that you blog at a domain name you fully control. This could be part of your current site, i.e, gardenshop.com/blog, or it could be a separate domain entirely, i.e., gardenshopblog.com.

Conclusion and Summary in a Nut-Shell:

To create a blog that generates search engine traffic and new leads for your business, follow this simple formula:

  • Build your blog on a domain you own and control.

  • Focus each blog post around a narrow, keyword-rich topic.

  • Create a title that starts with your best keywords.

  • Use your keywords early and often in your blog post.

  • Make your post easily shareable through the social networks.

  • Leverage your blog’s new-found search engine power by linking to critical pages on your website or e-commerce store.

Based on an article by: Rich Brooks

Dennis Roeder

Contributor

 

10 Laws for better Social Media Marketing.

Do You have a business that you are running online.

You must already know:
The way people search for products/services on the Internet has changed drastically in the last few years. People are becoming more knowledgeable in the way they determine what they want to purchase. They look for compatibility, ease of response to queries, accountability, honest communication and an authority in the area of interest. The lesson to be gained here is to learn the difference between old time outbound marketing and the new paradigm of inbound marketing.
Outbound marketing is the process whereby the customer/prospect is disturbed and hindered in their normal operating process by such things as a telephone call, an unexpected email, a pop-up ad on a website that they were not expecting, etc. Whereas, Inbound marketing is just the opposite. You leave valuable content on websites where the customer/contact is normally hanging out. You are not bothering the customer/prospect because they are searching and hunting for information that you have provided. Today the area where the majority of people are hanging out and searching for ways to handle a problem is by way of Social Media platforms.

Read on to get help on 10 Laws you should observe if you plan to market on one or more Social Medial Accounts.

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.

1. The Law of Listening:
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.
2. The Law of Focus:
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
3. The Law of Quality:
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
4. The Law of Patience:
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.
5. The Law of Compounding:
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
6. The Law of Influence:
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.
If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.
7. The Law of Value:
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
8. The Law of Acknowledgment:
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
9. The Law of Accessibility:
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.
10. The Law of Reciprocity:
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.  

From an article by Susan Gunelius

A new Social Media platform, on the Internet, helps you automate the above Laws. Send your blog article to all of your Social accounts with just the push of a button.
By Markethive

Dennis Roeder
CONTRIBUTOR