Tag Archives: MLM

Become The Best Blogger

Become The Best Blogger.

Is it necessary to have a goal to become the best blogger in your niche? Is content marketing something that the public on the web is seeking? Many have asked that questions about the value of content marketing and wondered if it is limited to a few types of businesses. This article was printed in Hubspot in August 2014 titled, How To Become The Best Blogger In Your Niche. 

Back in 2012, Max Nisen wrote, “Content marketing is one of the biggest new trends.” He reported NewsCred’s CEO Shafqat Islam as saying, “Every Fortune 2000 company today is a candidate for content marketing. If they're not doing it, they will be.”

Two years later, Nisen and Islam’s prophecies have come to pass. We are in the age of content marketing — and it's showing no signs of going away. The content marketing arena is now so vast and so complex that people are starting to get lost. Don't believe me? Just take a look at this hodgepodge of an infographic from LUMA:

luma-content-marketing

In spite of the scary complexity, blogging is still the one of the most powerful weapons in the content marketer’s arsenal. And the better the blog, the better the content marketing efforts.

So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. It’s only logical. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success.

And here’s the really good news: You can become the best blogger in your niche. In the post that follows, I will provide three points that explain exactly how to gain that edge.

1) Know your audience.

Answer the most important question:  “Who is my audience?”

Too often, bloggers start with the wrong question. They ask things like:

  • How can I be interesting?
  • What can I write about?
  • What will make this post more engaging?

Those are great questions, but they are totally meaningless unless you first understand your audience.

I came across a line recently that stuck with me:

 

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When you blog for someone, you will have plenty of things to write about. What’s more, you’ll communicate in the right way — you'll be more "human" and familiar if you treat your audience like real people.

As you ask the big question, “who is my audience,” keep in mind these additional questions that will help you develop a deeper knowledge (From University of Maryland's Writing Resources):

 

  • What is the relationship between the writer and the reader?
  • How much does the reader know
  • Is the audience likely to agree or disagree with you?
  • What will the reader do with the information?

The clearer your view of your audience, the better your writing will be.

Your audience is smaller than you think.

Keep in mind that your audience is probably smaller than you think. Traffic metrics do not reflect an accurate count of your engaged audience. A better way to understand your audience is through engagement metrics.

In a study conducted by Chartbeat on Slate readership, they discovered that the most engaged readers were those who scrolled below the fold. A full 86% of engagement took place when readers scrolled to read an article.

 

chartbeat

Also, share metrics tend to skew the perception of an engaged audience. The people who share your articles don’t always read the whole thing, as an Upworthy study showed. This chart below indicates how long users stayed on a page compared to the point at which they shared the article.

attention_minutes

Your true readership is made of those who are engaged — the users who read your entire article and absorb the material.

You can build your audience.

Even though it is smaller than you think, you can also build your audience. Great bloggers grow in size and reputation. That’s what this article will tell you how to do.

The more you blog, the better knowledge you’ll have of your audience. You discover what they love, what they don’t love, what makes them click, and what makes them convert. In my Complete Guide to Building Your Blog Audience, I wrote this:

"A great blog begins with the content you create, but to be successful, a blog also needs a strong community or audience."

So you should not only learn who your audience is, but also shape that audience, too. To a certain extent, you get to decide who your audience is, and what they want to hear.

Everything starts with audience. If you know your audience and speak directly to them, they’re going to love you.

2) Be consistent.

You’re not going to be a wildly successful blogger unless you’re consistent.

An article on NewIncite had this to say about consistency:

"Quality of content and consistency are the most important factors in setting up your schedule … Consistency will keep them engaged, build brand awareness, and — if done right — help convert them to buyers."

It’s easy to talk about consistency, but it’s hard to do consistency. Bruce Springsteen wasn’t exactly a content marketing professional, but he had a great line about consistency:

"Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time."

What worked for The Boss works for content marketers, too. You want to be a blogging rockstar? Take it from a real rockstar: Consistency matters.

Being a rockstar blogger feels good. But waking up early every day, hitting the keyboard every day, and maxing out your mental resources every day doesn't always feel good. But that gritty pain is what consistency is made of.

How often should you blog?

So, what does consistency mean in real numbers? How often do you need to publish a blog post? To answer this question, I’m going to be all evasive and tell you to refer to point one — know your audience.

Joe Pulizzi of Content Marketing Institute wrote this on the topic of blogging frequency:

"As long as the blog post serves these two goals it’s worth doing a post: 1) Is a compelling and interesting story to your target audience (the reader), and 2) Serves the objective for your blog. If that means five posts per week, great.  If it’s one per week, that’s fine to. [sic] Focus on whether or not you have a story worth telling."

I can’t give you a hard and fast number. I can, however, recommend a minimum threshold — you should aim for at least one post a week.

Why? Frequent output — i.e. consistency — is positively correlated with greater traffic, as indicated by HubSpot’s research.

blog-slide-7-resized-600

In addition, HubSpot discovered that bloggers with higher output had better lead generation results:

blog-slide-10-resized-600

So consistency leads to accumulation of content, and the more content you have, the more results you’ll get.

3) Be totally transparent.

If you’re more transparent than anyone else in your niche, you’ll get more readers. People crave transparency.

Kevan Lee, Buffer’s blogger par excellence, writes this in his article, "The Anatomy of a Perfect Blog Post:"

"We aim for an element of storytelling in each of the posts we write, often starting a blog post with a personal anecdote or moment of transparency."

Transparency is a tricky thing. On the one hand, relationships are built on trust and transparency. But it’s hard to be transparent. Nan Russell, in Psychology Today, had some cogent insights about transparency:

"People want other people, not necessarily themselves, to be transparent … Some people find transparency threatening, especially at work, while others find it exhilarating. Some confuse transparency with authenticity, or think transparency means communicating everything or knowing everything they want to know."

Transparency is important in blogging, because you are building trust, developing relationships, and growing an audience. At the same time you must exercise your transparency in a thoughtful and intentional way. You’re not going to spill business secrets, gossip about others, or divulge information that puts you in a dangerous personal situation.

The best advice that I’ve read comes from the article I cited above, regarding the role of transparency in the workplace. These principles, as I’ve restated them and applied to blogging, will make you appropriately transparent:

 

  • Tell stories that demonstrate your openness and vulnerability.
  • Make sure you are respecting your boundaries of confidentiality and the confidentiality of others.
  • Use your transparency to help others, not simply for the sake of being transparent.

When we try to become transparent, we’re usually not as transparent as we think we are. But if we work hard to share personal stories — appropriate details included — we’ll get better at it.

Transparency engages readers and turns your blog into something that readers love. As I’ve studied many blogging niches, I’ve discovered that the bloggers with the greatest degree of personal disclosure are the most successful. So if you want to be a successful blogger, you’ve got to get personal and transparent.

Conclusion

Being the best blogger in your niche has very little to do with writing technique and flawless grammar. Those technical skills kowtow to some way more important things:

 

  1. Knowing your audience.
  2. Being consistent.
  3. Being totally transparent.

If you put these techniques into play, you’re on the path to blogging domination and content marketing success.

*How to Become the Best Blogger in Your NicheWritten by Neil Patel | @neilpatel

DR. Raymond Jewell, is a leading economist and Home Based Business Consultant. He is a Alpha Legacy member of Markethive and manages several blogs on the hive. Markethive Systems is just a click and a sign up and you can witness the power of the Hive first hand. 

Become a Lead Broker?

The ad said: “Become A Lead Broker”

$20,000 Monthly income potential… Today Google showed 70.3 million sites under the search term "MLM". All of those people are your prospects…” 

I say, “Why broker leads when one can generate leads?” Leads that a marketer generated him/herself are much better than leads on a list purchased from a lead broker.

Have you ever purchased leads, or used purchased leads? My experience is that purchased leads are largely a waste of time and money. Do you know when, where, or how the broker acquired the leads you purchased? Maybe the broker purchased the leads months or even years ago from another lead source.

Maybe the lead broker did capture the original data, but the data is easily manipulated. When the capture date gets more that a few months old, the broker can freshen up the list merely by adjusting the date to something current (within the last 12 to 72-hours) so he can sell the list as “fresh” leads.

Lead brokers are known to sell and resell, and resell their lists over, and over, multiple times. There is more than one reason for the saying, “The money is in the list”.

People tend to change email addresses, phone numbers, addresses, etc. on a regular basis and for multiple reasons. There are as many reasons as there are fish in the sea. How do you know that the data in the list you just purchased is at all accurate? Quite frankly, you don't know!

Names can stay in a broker's inventory for 10 years, or more.

Lead Poverty

Knowing this, why would anyone in their right mind buy lead list? When new people start out on a business venture, most of them have any sort of a reliable list. Didn't you start at zero names on your first business opportunity? That's called “lead poverty”.

People tend to do desperate behaviors when in lead poverty. When a new marketer has only a few leads, maybe around 10-50 live leads, anxiety sets in and desperation to make a sale, so the new marketer may call everyone on their list every day, or send text messages to those who don't answer the phone, or send out email messages, etc. Come on and admit it, nearly everyone did silly things like this. How many prospects did you actually offend and chase away with such actions? Don't fret over the mistakes. Chalk it up to the learning curve. However, we can help new people avoid those mistakes and teach them better methods.

Most people starting off in a business opportunity don't know how to start making a list of people to contact. They certainly don't want to contact their “warm market”, again… for the umpteenth time. Haven't you been there? (Likely more than once.) Yours truly sure has (more than once).

We don't want to face failure on the first or second day. We start getting desperate We find an ad about purchasing a list of leads. Maybe the ad offers a small amount of free leads as a teaser to get your contact info. Boom! The broker collected a fresh, responsive, opportunity seeker lead just that easy. Maybe it only cost the broker a list of 100 leads to capture your information. That list is likely the same list that he gave to 75-200 other desperate souls in the same boat, this week. Remember that the broker has likely given away that same list for several years to hundreds of other people like you. Do you really think the broker is going to give you a real list of fresh leads?

Your fresh information is worth a lot of money to that broker. Some brokers sell your information as a “premium” lead for $3-5 ea for some purposes, and up to $25-35 ea for other purposes. One guy in the insurance industry said that he paid around $35 ea a couple of years ago for leads through the insurance brokerage he worked in. Tell me just how many of those leads do you want to purchase?

Lead Abundance

How would you like to have an endless supply of leads who want to hear your message and buy your products, any time you make an offer, over and over? If a marketer had such an endless supply of leads and prospects, couldn't we call that “lead prosperity”?

I searched the term “MLM,” and found 25,300,000 results. The term “Network Marketing” produced 51,700,000 results. “Network Marketing sites” produced 20,300,000 results on Google today. How many users are there on Facebook, LinkedIn, Amazon, Google, and other forums? There are many hundreds of millions of people using these sorts of forums. All of these people are using and consuming lots of product every day and week of their lives. There are more than enough prospects and customers in any niche of the overall marketplace to provide a very decent livelihood for many marketers.

Isn't the challenge that we all face in marketing our respective businesses? Aren't we faced with the choice of buying lists from someone who has likely manipulated, altered, and convoluted the data, or generate the leads ourselves?

If we generate the leads and data ourselves, we know exactly what interested the lead, the date and time when the lead provided the data, and that a live person responded. Isn't that some valuable data? That information is in your list. It is a unique list. It is a valuable list. There is money in that list.

Outbound Marketing

How does a marketer use those purchased lead lists? Typical uses include cold calling, sending out email broadcasts, even sending solicitations via surface mail. Taking that sort of initiative is outbound marketing. Many marketers have used such methods for decades, and made actual fortunes. However, is that the most effective way to do business, make sales, and generate revenue for the business?

Honestly, who likes to do cold calling? It's hard work, emotionally. It can be effective, but it is frustrating, at best. Who likes getting email from someone you don't know? Don't we all feel a bit offended with a bunch of strange email in our email inbox? None of us like that stuff. There must be a better way.

Inbound Marketing

What if prospects and customers actually came looking for our products and information? Wouldn't that change the whole marketing dynamics?

Marketers can use a blog, assorted social media sites, newsletters, with links to the assorted sites to attract readers. When people come to those forums, read and interact with each other and leave their contact information, your efforts are inbound marketing and those leads are more valuable. The people wanted your information. They wanted to give you their contact info. They want more of what you are offering.

Welcome to inbound marketing. We haven't intruded on anyone and risked offending anyone with our sales pitch. People came with some interest in our products and services. Isn't that lead more receptive to our pitch and promotion? Isn't that person more likely to purchase our products? You can sell to that person more often and for a longer time. That person is worth a lot more to your business than any lead list that you purchase. Inbound marketing is far more productive than outbound methods.

Personally, I would rather have a list of inbound leads that I generated than any list from a lead broker. Using a purchased lead list may be a way to get started, or have something to do while the inbound strategies kick in, but make sure it is only for the short term. Do not count on it for any long term use. 

My advice: do not become a lead broker. Instead, implement inbound marketing strategies to develop your own unique list and make more money in your business.

Thanks for reading.

Rix Robinson

Contributor

 

#1 Reason Why People Join Network Marketing

#1 Reason People Join Network Marketing

# 1 Reason People Join Network Marketing.

The number one reason is not because of the product, not because of the company, and not because they woke up that morning and said "I'm going to join a Network Marketing Company today." The Number One reason is YOU! What is your responsibility in this picture? What is your responsibility in order to help your new distributor grow a six figure annual income?

You are the reason for your distributors success. If you want to grow a six figure per year income you must know how to attract new people to your team. You're team members are buying you not the company. Many times network marketers do not take this part seriously and after a brief period the new distributor quits.

Why did they quit? Because you didn't build that relationship and were out looking for the next distributor. The responsibility is huge and must always be in the mind of the team builder. I'll say it again, "People don't join network marketing for products [although that helps],  or the company, they join because of you". You must build the relationship and appreciate the person whether they join your business or not. I know many network marketers who love you when they get income from you, and will not have anything to do with you when they don't. Don't be one of these! People who join you, do it for a reason.

They are looking for your many assets that they saw in you;

  • Your enthusiasm
  • Your passion
  • Your skill
  • Your ability to lead
  • Product knowledge

If you are new to network marketing, others will not know what you don't know unless you tell them, but will look to you to lead them to wealth and happiness. If you can't do it, get your sponsor to do it. if you are in a network marketing company and your sponsor has quit, keep reaching up and find someone who knows what to do. They will help you! You should use your sponsor for at least 90 days when you join a company in order to learn what to do and not to do.

Years ago people served apprenticeships to learn before they were able to fly solo. This is no different, you have to learn so you can be good at it. Network Marketing is like any other profession you must learn it to be good at it. Take the time to learn!

network marketing team work

Build the Relationship

Don't woo your potential distributor to join in the first meeting, it's like dating and expecting to have sex on the first date. if you are successful on the first date you know what type of person you will end up with.  if you barf information all over them right away they will not respect you. Build the relationship and make sure that your prospect is right for the company. To many times people are persuaded to join a company and they end up being duds. If you have a team that is doing nothing you will not make any money, it's a simple fact.

Create a mechanism to deliver information about your company over time. I think the internet term is DRIP information to the potential team member and let them get comfortable with it. Build the relationship and drip information at the same time and you will end up with a good team member but if you rush it you will end up with a person who is not happy. Believe me there are many unhappy people that have been worked over by the network marketing business model and don't trust it. Please don't create more of them.

Conclusion

In Conclusion, make sure you nurture your prospect and build that relationship. While building the relationship make sure that you school them in the company, products, and the network marketing business model and teach them how to do the same with their prospects. To make a six figure income you must present your company to 1 person per day, which is 365 people per year, which will give you ample amounts of people you are exposing to your team and business. Anything short of this will not work.

Thanks for reading,
Dr. Raymond Jewell