Tag Archives: marketing

Subscribing to an Inbound Marketing System

 Subscribing to an Inbound Marketing System

 

Marketing is always evolving. Each year there are new strategies and tools to master, all of which must be aligned with your business goals. Because of this, the responsibilities of marketers and business owners continue to grow as well. As we start another calendar year, it’s common to consider the marketing budgets and identify areas of reallocation and ROI. When in need of marketing help, often the first thought is to hire another employee or give some of the overflow work to others within the organization. What most don’t realize is that this can be quite costly and in many cases, does not produce the same return as working with an outside resource.

Markethive Inbound Marketiing is a great solution in this scenario. Not only does this partnership provide unparalleled expertise, it will allow you and your employees to focus on growing the business in other ways. Here we will discuss 5 ways to cut costs by hiring an inbound marketing agency.

1. More Time Spent Growing Your Business

Many companies operate marketing with an “everyone helps” attitude. This means that everyone from the CEO to the sales team helps by writing blogs and content offers. This is great if each Affiliate has a few extra hours each week to help out, however, this is rarely the case. For most of us, the weeks are jam-packed, with an ever-growing list of to-do’s to accomplish. In order to hit these marketing deadlines, team members have to step away from their primary responsibilities and shift gears into a marketing mindset. This can seriously take away from weekly productivity and reaching key goals.

By subcribing to our inbound marketing program, Markethive, affiliates can spend their time doing what they subscribe to do, driving the business forward. This will undoubtedly result in more business closed and better customer success. Now, instead of an “all hands on deck” approach to marketing, it is now the responsibility of one individual to manage the relationship with an Inbound Marketing System as opposed to executing the marketing as a whole.

2. The True Cost of Hiring a New Marketer

Another solution could be to hire an Affiliate internally. What often goes undiscussed is the total cost associated with the bringing on a new marketer, or any Affiliate for that matter. Filling a new position can turn into another full-time job. When adding up all the time it takes to identify, interview, hire and train a new Affuiliates, the total hours can be astonishing. As mentioned before, this not only takes time away from your primary responsibilities, but odds are, there will be additional hand-holding required over the next few months.

When working with an Inbound Marketing System like Markethive, you can cut costs by immediately partnering with a team of marketing experts who have dedicated ample time and resources to learn about you and your business. Their process in doing so will be extremely thorough, resulting in a true understanding of your value proposition, solutions, and a detailed plan to reach your goals. The time it takes to interview and vet an inbound agency will be a fraction of that which you would spend on a new internal hire, and we all know that time is money.

3. Optimization of Costly Marketing Initiatives

Another way that an Inbound Marketing System like Markethive, can help you cut costs is with the optimization of existing marketing efforts that are costing you money. Many businesses spend a decent portion of their marketing budget on paid advertising such as Google Adwords, social ads. With the right expertise, this spend can be optimized greatly. This can be done by removing ad spend for those channels that do not yield adequate results, or by improving the overall conversion rate, effectively lowering the cost of acquisition.

An Inbound Marketing System like Markethive, will look at your current marketing activities with a keen eye, identifying areas to lower spend and drive optimal results. With the right tools in place, such as HubSpot, they can generate in-depth reports and adjust campaigns accordingly.

4. Fixed Monthly Costs

Another important factor in cutting costs is the fee structure for inbound marketing retainers. Most agencies work in a retainer-based model. This means that there is a fixed fee associated with the amount of work to be completed each month. This statement of work is often laid out in terms of a set number of hours or deliverables, based upon an agreed-upon monthly fee. This model allows you to allocate budget appropriately for the next year or many years to come. With an internal employee, the cost of that person increases over time. This can be seen with annual raises or the cost of benefits rising as well. In order to maintain a steady budget for marketing, while ensuring the highest return on investment, hiring an inbound marketing agency is certainly your best option.

5. Access to Additional Technology

As mentioned earlier, each year, new marketing technology is released to help businesses drive new customers while reporting accurately on their efforts. In many cases, these tools are not free and the cost of multiple subscriptions can add up quickly. By working with an inbound marketing system, often you can get access to a number of tools that they are already using. For example, Markethive use a variety of analytics tools to measure website performance and visitor behavior.

It’s clear that subscribing to this inbound marketing system such as Markethive provides a number of great values. Not only do you get access to a full team of marketing and creative experts, you can significantly cut costs and increase ROI. When compared to hiring an internal marketer or splitting the responsibilities across your team, partnering with an inbound agency is extremely cost-effective and allows you to focus on growing your business.

Chuck Reynolds
Contributor

Twitter Made Easy

Twitter Made Easy

Making a success of any business today would be better served if the internet was used. The internet being the far reaching tool that it is, helps to create the desired revenue for the successful business venture. The internet, specifically the social media tools have over time proven to be the most successful. Learn about Twitter here.

Twitter Basics

Tools like twitter can effective create the attention that is necessary in getting the information about the business to the wider audience. This is done with virtually no cost involved.

The planned site must is attractive enough to be the cause of the twitter exercise thus ensuring the desired amount of traffic to the site. Providing material that is worth discussion or viewing with the intention of dispersing information is very important as this is what will cause the interest to stay.

As the twitter platform is comparatively personal. Ensuring the exchanges have some form of follow ups is beneficial to the host. If the users are made to feel special, then it is almost guaranteed that the host site will garner the desired traffic which will eventually be converted to revenue.

Spending some time to personally address issues or comments will encourage the user to stay loyal as they perceive their participation to be well received and valued.
Being consistent, as in a daily basis also is another element to consider at it allows feedback and comments to be shared from a more current standpoint.
Building a rapport with the users is always a good idea as both parties will eventually attest to benefit from the exchanges. Building the list of customers, prospects, potential buyers all depends on whether the material being discussed is of high interest value.
Having a great product or service is of no value if it is not made known to the masses.

 
 Know The Difference Between Posting And Spamming

Spamming is perhaps the most annoying application that most internet users are weary of. Basically the spam element involved the sending of material in a continuous and abundant manner causing the recipient to be overwhelmed with unwanted material.

This will basically cause a lot of problems when the inbox becomes jammed with all the unwanted solicitations.

Therefore one needs to be careful to ensure the material posted is designed and posted in a way to does not cause it to fall into the spam category.

Most spasms target individual users who use the direct email messaging platform regularly. These email listing are more often than not “stolen” from other more legitimate sources with the intention of using the said list to post the material categorized as spam.

The two main types of spam but both are an equally unwelcomed solicitation.

Postings however are very different in its original design and intention aspect. Though having the same desired reach of the target audience, the posting element is used to create visibility on the internet but with the distinct difference of wanting to create an interaction.

The message is replied to in the form of email, internet forums and use net. The benefits of posting may include being able to harness direct visitors to the site, branding position, promotion of the site and its material of services or products, creating external links and many more positive contributions.

Posting also provides maximum visibility online. The classified ad site can be used without being feared as being categorized as spam and with this comes the advantage of being marketed effectively.
The hopeful result here is that through the posting even the uninterested viewer may be convinced enough to make the transition into making a more positive commitment.

 Be Clear On What You Are Promoting

Getting noticed on the online business arena is only possible if viewers are clear on what they are viewing. Put up ambiguous posting will not help to ensure the target audience nor will it ensure a successful presence on the internet.

 Some Tips

Here are some points to consider in ensuring the posting is clear and understood:

• Deciding and designing the material to be posted must follow one theme. When the material posted does not correspond with promotional tone then it can be rather confusing. Therefore the theme should be decided even before the actual designing of the posting is started.

• Understanding what the desired end goal is, contributes to the actual tools and formats that will eventually be utilized. When the goal is clearly identified, then the best suited tools available for internet marketing can be identified for its corresponding contributions.

• Besides the posting content it is also important to provide information on the actual supporting freebies, promotional gimmicks, possible back links, and any other content that would function as an advantage to the viewer visiting the site.

• The posting should also be very clear in the actual visual presentation style so that the viewer will immediately be able to identify with the content without having to resort to various clicks and long winded reading material.

Besides doing all the above using the right platform to get the posting to the target audience is also something that should be given serious consideration.

Newsletter promotion, blog digest, using the social media network, websites, and other forms of making things personal will all help to gain the attention of the target audience effectively.
The promotional plan and promotional strategies should comfortably merge into the same theme. This should in turn have the overall focus of the main achievement being sought.

Communicate With Others To Convey Professionalism

There are several different aspects that are usually addressed in the quest to stay professionally based with online dealings. The individual has the advantage if professionalism is extended and perceived to exist.

Perhaps the first area that professionalism should ideally cover is the area of etiquette. The universally accepted common elements would include having the semblance of being polite, being able to address each situation with a level of sincerity, working towards creating satisfies customers and many more.

Taking the time and effort to consider the subscriber list or group as a whole and addressing them as if each one was an individual concern and special would allow the positive basis of the relationship to be built.

Making a positive impact is also another way of portraying professionalism. When the other party is assured that the concerns will be addressed and then ensuring the follow up procedures are followed will create the level of professionalism that few can refute.  

Using email addresses that are appropriate and professional sounding is also necessary if one want to be taken seriously in the business arena. Simple but often overlooked is the need to ensure all content is accurately written and factual.

Using a suitable descriptive subject line is also a way to showing professionalism and avoids being identified or classified as spammers who also have casual addressing choices. Being specific, clear, reasonable and to the point is also showing professionalism as most people do not have the time or inclination to entertain unsolicited interruptions.

The items included in the signature should be of a professional design and content. Unnecessary information should not be included as it would not be deemed necessary.

Ensure all communications is done professionally and with only information sought exchanged. Keep all exchanges short, accurate and to the point.

 Learn How To Participate With The Community

Using twitter to enhance presence and positioning within the social platform is one of the reasons it was become a much sought after tool. This tool allows the desired traffic to be directed to the site through the twitter exchanges which act indirectly as a good advertising tool.

 Check In

The following are some of the recommendations that should be utilized in the quest to participate effectively:

• Making use of the hashtag symbol (#) followed be the name of abbreviation will allow for the sharing of posts between the viewers of a certain group and also follow the twitters connected to the same or similar hashtags. This particular norm has managed to successfully and effectively create the twitter chat that is both exciting and informative.

• For the more experienced twitter dabblers using the twitter chat tool while ensuring the twitter station is well tuned to filter out all unnecessary and annoying noises is important. As there is often a lot of static and other background noises the actual quality of the exchange is more often than not compromised thus the need to intentionally focus on this elimination.

• Upon identification of the hashtag for the desired community or group and the corresponding twitter char tool that is most workable, logging in should be the next step taken. Sometimes timing and dates do play a role, as the particular group chat may only be scheduled to fit a preordained pattern. Also remembering to include the hashtags in one’s own tweets is important so that the comments and question posted can be viewed by other too. In this medium it is also possible to include and also popular to see the expertise of a moderator helping to guide the elements of the discussion to ensure all stay focused on the subject at hand and also some sort of decorum is adhered to.

 Learn How To Make The Most Of Your Account And Profile

There are several effective ways to maximize the use of the twitter tool to enhance the account and profile of a site. The more exposure the site is able to attract the better the prospects of increased revenue earned.

Tips

The following are just some recommendations on how to go about achieving this ideal scenario:

• Perhaps the foremost point to make would be to effectively use the twitter tool to find and add newer contacts to an already existing list. The literal concept here is follow and be followed. Using emails as another follow up tool will encourage the viewer to pursue the initial contact.

• Letting the viewing audience know that there is a twitter page where your antics can be followed is part of the social networking engine. Using the other tools on the social networking platform to announce this is quite effective.

• Adding the twitter information to the email signature is also another way to allow and encourage viewers to follow the postings.

• Blogging about the twitter page being featured is also encouraged. Reminding all viewers of the regular intervals of posting through the blogging tool will create the excitement to encourage them to keep tabs on the latest information being dispensed.

• The twitter widget is also another additional beneficial element to make use of as this allows the other viewers to be aware of the frequency of the twitting exercise. The twitter widget should be added to the site of blog.  

• Listing on the twitter directories is another way to explore the possibilities of getting noticed. These directories are very effective in getting the site noticed by those seeking similar information.

• Ensuring the twitter page is attractive and attention grabbing will create the interest in wanting to follow the page. Use eye catching background and color schemes, avatars and bio information.

Avoid Over Promoting

Over promoting is a very dangerous category to fall into as this may eventually cause the viewing audience to turn elsewhere for the information they seek thus severely damaging the twitter page’s chances of making a success of whatever is being featured. Therefore it is necessary to check that this negative element does not appear and cause the damaging effects.
Be Cautious

Twitters have a “language” of their own and understanding and using it is both necessary and beneficial if the individual hosting a twitter site wants to be taken seriously in this arena.

There is a need to ensure the various new terms used as posting material which does not adhere to this will eventually get the site discredited or ignored. Choosing an unsuitable name is also to be avoided as this will cause the professionalism element to be severely discredited and not taken seriously.

Getting into a bragging mode with the intention of promoting something is a thinly disguised attempt to get noticed. When done often enough it will cause the exact opposite effects instead, as those originally viewing the site will end up being exasperated and bored.

Bad choice of timing is also another element to avoid as it may seem that the tweets are being run too frequently and even if the viewing was missed initially.

The unsolicited frequency of the tweeting exercise will eventually cause annoyance as viewers may no longer be interested in the same information being posted.

More often than not this self promoting material can get redundant even if what is being promoted is useful and relevant in the host’s perspective.

Repetitive information will become stale. Sometimes when there is too much promoting done, the basic need to address certain issues are overlooked or ignored. This will frustrate the participating viewer as the concerns fail to be addressed effectively.

Follow And Use Relevant Tweets
In order to gain beneficial leverage in the online business platform various advantages elements should be sourced and utilized as often as possible. Following and using relevant tweets does have its benefits and it should be worth taking the time and explore this further. Below are some of the reasons why following and using relevant tweets can be useful and beneficial:
Be Relevant

Making use of the hashtags will allow the relevant searches to be more efficient and convenient. It increases the chances of the tweets being viewed by those interested in the particular area being featured. However using multiple hashtags should be avoided as it will only be categorized as spam.

Using twitter to check what the competitors are doing in terms of new launches, promotions, products, services and a variety of other progressive exercises is definitely a wise move to make. This information will help to enhance one’s own endeavors and bring about more compatible percentages of increased success.  

Tweets should also be carefully analyzed for its popularity and responsive presence. Tweaking the information posted or ideas exchanged in order o attract attention is necessary in order to stay relevant.

In order to do this one must first understand the abbreviations commonly used by the twitting participants. This is the only way one will be able to follow and understand the contents of the tweet.
 
Wrapping Up

And finally…Keeping track of the hottest and most relevant topics being discussed or featured by twitter participants is important in the quest to stay informed of the market sentiments. This is most important when there are business projections and planning to be explored. Understanding the top trends or interest of the viewing participants will give the individual an idea of what will work and what wont for that particular period in time.

Richard Tipsword
MarketHive Developer

The automated marketing platform of the future.

Expand your reach with an automated marketing platform.

Automated marketing

When I graduated from high school I knew that I wanted to be an electronic technician. I went to 1 semester of college but found out that all they offered was courses in electric engineering. This was more related to electric power line building and distribution and had nothing to do with electronics such as radio and TV repair. So I quit college and took home study courses in radio and TV. I completed 2 home study courses and the last one had a 60 day on-site laboratory exercise.

I then entered the field of radio and TV repair and after many years of service, as an electronic technician, with several different companies, I retired from a national corporation that manufactured and maintained hospital type diagnostic equipment.

During these years of working for someone else I was always aware that there were ways to work for yourself and eliminate the need to satisfy the demands of an employer. I could see myself as doing work on my own like TV service or computer repair. I actually did a part time service of repairing electronic home organs for a few years.

I was also aware of the MLM and Network Marketing business and could see in my head the possibilities that this market offered even though people I talked to couldn't understand it or didn't want to, they tried to talk me out of it. I even joined several of these companies but learned the hard facts that very few people actually succeed and are not able to reproduce what is needed to build a business that would take a person to retirement type income.

You see, I had been hooked on the “hopes and dreams” that most MLM companies promote. They prompt and coax you to, “join up right now”, the time is right and tomorrow you will be able to live the life of luxury.

But, when involved with these MLM businesses you soon run out of your “warm” market to push these hopes and dreams onto and then where do you go to get more prospects. You either have to buy leads from a company that specializes in processing leads or you have to come up with a system of your own that will funnel names and addresses into you “list”.

I found a company on the Internet by the name of Veretekk.com that had tools you could use to capture prospects for your business. As I got to know this company and use the system of capture and referral pages I discovered how opposed they were to the so called MLM industry and how they were actually hurting rather than helping the small individual. These people are just trying to earn a few extra dollars each month to better themselves but they wind up filling their garage with stuff that they don't use or can't sell because it doesn't work like it is suppose to or is too high priced to sell.

MLM and Network Marketing is really a great business model, but, only if operated in a manner that does help the little entrepreneur and not just a gimmick to funnel money into the pockets of the top people.

Customer centric companies will rise to the top as customers requirements focus on trust and familiarity. Customers will be the first line of consideration when it comes to service. That meaning the products/services must be of above average value, so much so that they will want to purchase again and again because it wont be available anywhere else. There will be levels of compensation but these levels will not be dependent upon the number of people enrolled but by a percentage of the amount of product sold.

Because of all the reasons stated above I now belong to Markethive.com. Markethive has been in the learning stages since the inception of Veretekk and evolving for 20 plus years. Markethive is a neural social network communication system designed for the small entrepreneur to master tasks that were only available to the big corporations or marketers with pockets full of money to promote and advertise.

Markethive.com is a platform of tools purposefully designed to help entrepreneurs market their products/services in a pure inbound marketing venue. When the funnels of Markethive attract leads/prospects they truly do become your friends and the communication system is in place to immediately make contact with them The blogging system is in place and a very important tool for promoting products/services. The campaigning system is in place to keep track of all your advertising and promotions. The customer management system is in place to organize, manage and contact your customers. The integration of Facebook, LinkedIn, Google+, Twitter and many other social networks is already in place for one click broadcasting and a reach of many millions of prospects. You can even control WordPress blogs you own outside the of the Markethive platform from the back-office of Markethive.com

So, you have a “one stop”, do it all from one place, marketing platform.

That is why I belong to Markethive.com

Dennis Roeder
Consultant

 

Why Start in the IM Niche

Why Start in the IM Niche – 10 Reasons

Many gurus say the Internet Marketing (IM) niche is overcrowded.  They advise that newbies should start from non-IM niche. Not so fast there buddy. Here are 9 reasons why the IM niche may well be the best niche for anyone trying to start an online business, especially a newbie. 

1. Easy To Build Your List

Millions of people are looking for ways to make money online, or to help them improve their online earnings. They are eager to learn more and get more.  If you have a pretty good offer, they will grab it. Building a list in the IM niche is a lot easier than other niches.

2. Lots Of Alternative Traffic Sources

If your website is in a non-IM niche, your traffic sources are usually limited to the following sources:
– mainstream advertising, such as Google ad, Facebook ad and other advertising networks (outbound)
– search engine traffic, which new sites often struggle with 
– social media marketing (often loaded with drama)  

– authority blog (inbound)
– niche forum promotion

If your website is in the IM niche or a "make money online" niche, there are many alternative ways to bring in traffic. There are tons of traffic exchanges, auto-surf, and networks where you can get traffic cheap or free.  As your list expands, you are then in a better position to network with other list owners and do some JV. This brings us to the next point. 

3. Find Traffic Partners

Some gurus say that referral traffic is the best free traffic. In IM niche, you can easily find other webmasters willing to do cross-promotion. 

A good product and an affiliate program help make it easier to find JV partners to promote your products and services.

If you are trying to promote a health and wellness website, finding JV partners often means sending emails to other health bloggers. Most of the time, those emails just end up being deleted. 

4. Let Your List  Become Your Traffic Partner

If your website is in a non-IM niche, your list is likely consumers, not marketers. If you provide good content and product, these consumers may tell their friends. Then your website may spread like wildfire. That usually doesn't happen in the infancy stage of a website, but more so as the website matures. 

However, if your website is in the IM niche, your list will likely be mostly other IM marketers. They may also have their own websites and lists. With a good product and an affiliate program, your list can easily become your affiliate and send you traffic. As your list grows, so does your traffic partner's list. This eventually causes a snowball effect where both partners benefit.

5. You May Become The Next Guru

There are many new developments in the IM niche. Many old gurus started before Facebook, Pinterest, and other social media sites existed. Those old gurus from the olden days, are scarce now. New gurus have emerged in recent years. What does that mean?

The fields are open. You may easily become the next guru. Keep up with developments in technology and raise your technical and marketing skills. Get in front of new developments (at least grab ahold of the train as it passes by) and soon, you may be in the spotlight as the next guru. 

6. Lots Of Products To Promote

There’s so much development in the IM niche, you’ll never run out of products to promote. You will also not run out of products to develop! There is always a demand for something newer and faster. 

7. Tons of Opportunities for Lateral Expansion

The IM niche is huge. Topics like website creation, web design, blogging, traffic generation, all kinds of advertising, copywriting, SEO, integrated social networks, and programming are just a few. Pick one area and become successful in it. Then you can easily start another website in another area and leverage onto your existing traffic to quickly ramp up the new site.

Your learning curve to learn the ropes doesn’t matter. When you learn new skills, the opportunities are unlimited. The IM niche can easily keep you busy for the rest of your life. Then you can make a very good income!

8. No Big Boys

The IM niche is huge.,Most of the websites are run by individuals, not those big listed companies. The online world is becoming like the offline world. A few big companies are dominating the market because of their influence and financial power. Look carefully. This is what’s happening in niches like health, investing, travel etc. Trying to break into these market requires a lot of experience and financial support.

On the other hand, smaller players dominate the IM niche. I believe this will continue for the foreseeable future. Individuals like you and I will find it much easier to get in and get a slice of the pie. 

9. Endless Buyers

The IM niche has tons of anxious buyers ready to buy your products and services. As time passes, there will only be more people wanting to make money online. Some people have been making a full-time living through internet marketing for 8 years or more. I don’t see this trend changing any time soon. 

10. Integrated Social Networks

Technology is available now to link multiple social networks together, thereby integrating them, effectively making a much much larger network. We might call this a super-network. Come see what some friends and business associates are doing in MarketHive.  

Thanks for reading this post.  

Rix Robinson 

Contributor

Six Easy Steps To Measure Social Media Success

social media

social media

Six Easy Steps To Measure Social Media Success

Measuring social media success is a very important matter to business minded people. Many people are talking about these because marketing in social media is one of the effective keys that unlocks success.

A true business minded person really need to blog, making sure that the blog has fresh post.

In addition, making daily tweets on twitter and consistently posting status on your friend’s wall etc. are the usual social marketing tactics done daily.

Sometimes doing all of these steps are not enough, you cannot really tell if these works effectively and worth all of your effort. If you want to step up your game, and you can admit that your one of those business people who are unsure of the strategies that their conducting. You’re in luck today, because this article lists the Six Steps on How to  measure, Social Media Success below:

Step 1 – Identify your goals. All your strategies and plans are useless, if you don’t set your goals. It will be impossible for you to know what plans and strategies will affect the business. You need to have realistic, clear and systematic goals in order to achieve your goals. This is the same thing if you want success in your marketing moves in social media. Just like in real life, planning a step by step process and targeting short term goals to reach longer goals are important to achieve success in social media marketing.

Step 2 – Be familiar with web analytic tools. Web analytics will help you measure the success in your marketing endeavors. These tools have a great role in the analysis of marketing in social media. They calculate the amount of website traffic and determine which sites get the most number of visitors. At the same time, demographics of visitors are recorded with the tools, to include duration of website visit, language and nationality of the visitors, conversion rates, unique visits and others. Overall, these tool analysis aids to be familiar with the behavior and activities of the customers, which serves as a guide on what, when and where to improve.

Step 3 – Be familiar with ROI (Return on Investment). This measures and evaluates the efficiency of the investment. You should consider the well-defined and realistic goals for a campaign in social marketing. This includes the increase subscribers, followers and fans to create a large foundation of customers on social network sites. You should also watch out for the amount of traffic that you receive to your website. It is also important to increase consumer interaction and engagement. The number of sales if it increases or decreases is also important. The number of conversion should also be checked in order to understand your investment returns.

Step 4 – Create a strategic plan. Creating strategies for your social media is an easy thing to do, utilizing this strategic plan to your advantage, is a different thing. It is then more important that you understand how the strategy you created will be useful to your marketing solutions.

Step 5 – Identify the latest usage of techniques with regards to the combination of marketing in social media. Remember the current social media activities that you are utilizing. Determine the duration of time that you’ve been engaging in the various activity and write down the important channels you are using.

Step 6 – Appoint a social media focal person to your business. A person knowledgeable with marketing in social media, who can evaluate and analyze the development of your marketing social media efforts is a big help. Monitoring your progress, will make you keep on track while informing you where and when to perform changes when needed.

These are the six steps to know how you’ve did with using social media.

Your business will then have tangible information which you could use for various facets of your business, particularly sales, marketing, and customer relations. Implementing these steps will help you with tracking you efforts!

Ida Mae Boyd
Developer

The attitude is practice!

The attitude is practice!

I read a blog post about "practicing" one's skills. The author stated, "… Practice, to me is an attitude! You need to decide to practice and keep at it until you conquer and master the skill! …"   The author stated that, "… persistence can ultimately result in achieving the successes you aim for." 

Have you ever heard someone say (or post on social media) that such and such business opportunity didn't work, this or that marketing system didn't work, etc.  After all, they tried it for 6-weeks, maybe even two months.  A new guy in a business opportunity once told me he couldn't find anyone after only two or three days into the business. We talked about what he was doing and I asked him how many people he talked to.  He said he talked to three people. On that small sample size, he concluded that he couldn't do the business.  

Isn't that the disease of our time? People expect instant gratification or instant results. 

Internet marketing has many components, i.e., social media, blogging, websites, etc. Every one of them involve multiple skills that we need to master before we realize the desired results. We have to practice, practice, and practice again, for days, weeks, maybe even months or years before we achieve the desired results. 

There was a time when each of us didn't know how to walk. We saw parents, siblings, and other children walking and we wanted to do as they were doing. We tried it and fell down on our diaper-padded bums, got up and tried again, stumbled and fell, got up again, and repeated the process. Before long, we were walking like pros, speeding around our homes with parents in tow, hot on our little heels protecting us from walls, doorways, and other obstacles. Our practice paid off when we were toddlers. So it will for one's internet marketing skills. 

If you are new in the internet marketing arena, you are starting off as a toddler. You can't expect to get expert results on your first excursion when you are new. When your methods don't work the first time out of the chute, are you going to get frustrated and give in to defeat? I hope not. Seek out training and learn new skills. Practice those skills; refine them; hone them to a razor edge. Persistence and practice will pay off.

Internet (online) marketing works well when we master the components and the skills. Many successful internet marketers readily report their successes, but they certainly had their own challenges to overcome and conquer before they became recognized masters. 

Successful internet marketing is doable. However, you need the right attitude.  Decide to practice, practice, practice the necessary skills. Be consistent and do it daily. 

Victory awaits you just around the corner.  Just reach the corner and make the turn. 

Remember the historic words that Sir Winston Churchill spoke during some of the darkest hours of WWII, "Never, never, never give up!"

Thanks for reading. 

Rix Robinson 

Contributor

 

Tips about Network Marketing

Tips about Network Marketing

A direct-selling expert shares what it takes to start out and make it in this industry.
 

You probably have an image firmly planted in your mind of what network marketing (also known as direct sales or multilevel marketing) is all about–housewives buying and selling Tupperware while gossiping and eating finger sandwiches, or a high-pressure salesperson trying to convince you how easily you can become a millionaire if only you and your friends and their friends and so on would buy and sell vitamins with him.

Both of these images couldn't be further from the reality of network marketing. It's neither a hobby nor a get-rich-scheme but an opportunity for you to earn money running your own part- or full-time business.

But what does it take to succeed in this industry? Vincent J. Kellsey, director of member services for the Direct Selling Women's Alliance, an organization that provides a variety of resources to women and men in the direct-selling industry, offers these tips for making it:

Choose wisely. There are six key elements you should be looking for [when selecting an opportunity]. Number one: stability. How old is the company? Number two is excellent products or services that consumers will use and need more of.

Number three is the pay plan–how even and fair and generous overall is the distribution? This is really crucial as the pay plan represents exactly how you'll get paid–or not get paid. There are really only two questions to ask [regarding this]: How many pennies out of each sales dollar get paid back to the distributors each month, and how fair is the distribution of these pennies between the old members and the new members?

Number four is the integrity of the company and the management. As much as possible, [investigate] the experience of the CEO, [their] experience in the network marketing industry, and their background. [Have] they been successful in other companies in the industry? Do they have a good reputation?

Number five is momentum and timing. Look at where the company's at, what's going on with the company, and if it's growing.

Number six is support, training and business systems. You may have [chosen] a great company with excellent management, products that make a difference, a pay plan that's uniquely fair and very generous, and momentum and stability, but if you don't have a system in place that works, all of that [doesn't matter]. Most companies will have a transferable training system that they use, and that's where mentorship comes in.

Practice what they teach. [To succeed,] you need to be willing to listen and learn from mentors. The way this industry is structured, it's in the best interests of the [MLM veterans in your company] to help you succeed, so they're willing to teach you the system. Whatever [your mentor] did to become successful, it's very duplicatible, but you have to be willing to listen and be taught and follow those systems.

The higher-ups. It can be called various things, but the general term is the "upline," meaning the people above you. How supportive are they? Do they call you? Do they help you put a plan in place? Are they as committed to your success as they are to their own? You should be able to relate to [the people in your upline] and be able to call them at any time to say "I need some help." How much support there is from the people above you in the company is very important.

Take up the lead with your downline. There's a term in the network marketing industry called "orphans"–when somebody is brought in and then the person who brought them in is just so busy bringing in other people that they don't spend the time to teach and train [the new person]. You should be prepared to spend at least 30 days helping a new person come into the industry–training them, supporting them and holding their hand until they feel confident to be able to go off on their own. You really need to ask yourself, are you willing to do that? Are you able to do that? This is really about long-term relationship building. It's not about just bringing people into the business and just moving forward. It's about working with these people and helping them to develop relationships.

On the net. People are utilizing [the internet] as their main marketing tool. [You can set up your site] with autoresponders so when you capture leads, the autoresponder can follow up with that person. One of the greatest keys to success in this industry is follow-up. Many people will have someone call them who's interested or they'll call the person and say they're interested, but then they don't follow up with it. Automation on the internet has allowed a much more consistent method of following up.

The only drawback with the internet is people who utilize it to spam. If there was one thing I could put forward to say, "Do not do" when utilizing the internet as a marketing tool, it's spamming because that can give a very bad reputation not only to you but also to the company you're working with.

Taking care of business. This is a business, and just like if you were running a franchise or a storefront, you [should have an] accountant. You have all the same write-offs tax-wise that you have with running a [full-time] business, so it's very important to [do your research] prior to getting involved, before you start making money from it. How is that going to affect you tax-wise? What are your write-offs?

It's important to set up a [support] team around you. I'd suggest seeking out lawyers who deal in network marketing, so they're very versed in all the laws and how that affects [your business.]. There are also accountants who specialize in dealing with homebased businesses specifically in the direct-selling industry.

Don't quit your day job…yet. Never leave your full-time position unless you're absolutely certain that the income that's coming in with this company is going to be there. [Be sure that] you've been with the company [for awhile] and that you know it's a stable company, and the income that you're earning is equal to or greater than the income you're earning from your job before quitting.

Chuck Reynolds
Contributer

Network Marketing Master Tips

Network Marketing Master Tips

Learn the secrets of MLM experts so you can follow in their footsteps.
 
 

 

Network Marketing is amazing. During my more than 30 years of working, it's the only form of business I've found that offers a level playing field. In other words, anyone can become successful in this industry. And the best part is that others have already blazed the trail to success, so you just have to look at what they've done and follow suit. There are things you'll hear over and over again as the principles to success in MLM. Here are the top five:

1. Be coachable. MLM is a business of duplication. Those who've already been successful will share their secrets to success, and all you need to do is listen and then do what they tell you. Unfortunately, I wasn't very coachable in the beginning. I was successful in traditional business and figured I could do the same things and be successful in network marketing. Boy, was I wrong! Because I didn't listen to my upline leaders, I didn't make any money at first. Successful MLMers have been there, done that–and have the paycheck to prove it–so be coachable, and duplicate their success.

2. Develop your dreams, goals and objectives. Studies have shown that very few people have written dreams and goals, yet those who do achieve high levels of success. Identify your dreams first. As yourself, if time and money weren't inhibitors, what would your life look like? Describe your dream house in great detail. Likewise, get a mental image of your dream cars, vacations, wardrobe, lifestyle and so on.

From those dreams, develop your goals. A dream is the big picture, and goals are the steps that will get you to your dreams. For example, let's say your dream car is a Mercedes SL65 with a cost of $225,000 and a monthly payment of around $3,800. What are the steps you need to take to achieve that dream? An increase in your income might be necessary, so your goal would be to increase your monthly income to, let's say, $10,000.

Next, you break your goals down into bite-size objectives (in our example above, this would be the things necessary to increase your monthly income to $10,000). Each day, you should review your dreams, goals and objectives in order to determine your daily activities.

3. Work. Network marketing has probably produced more millionaires than any other industry, and although each of those people built their businesses with different companies and using different methods, they all did one thing–work. MLM isn't a get-rich-quick scheme; you'll only get rich through hard work.

One of the main differences I see in those who fail vs. those who succeed is their level of work. Most people who've failed treated their MLM businesses like a hobby, working whenever they had some spare time. The top income earners, on the other hand, work at their businesses every day.

Let's say that after a thorough evaluation of your schedule, you can only devote 10 hours a week to your business. Take a daily planner and block out those available time slots. Remember, work isn't filing, checking e-mail or surfing the web. Work in MLM is prospecting, presenting, following up, registering new associates, training and support.

In the beginning, you should spend 90 percent of your time on prospecting, presenting, following up and signing up new people. As your network builds, you can devote more time to training and support. But never, ever stop prospecting, or your business will die.

4. Be consistently persistent. Most network marketers give up too early. They expect to make $10,000 their first month, and when they don't, they quit. But it takes time to build an MLM business. You're going to have to contact a lot of people, give many presentations and endure a great deal of rejection. However, it's the person who is consistently persistent who will succeed.

If you're duplicating a successful system, the only thing separating you from success is time. When things are looking dark, keep going. Make one more call. Talk with one more person. Follow up one more time. If you're with the right company, you should never give up because you'll eventually be successful.

5. Make a million friends. The advice that made the biggest impact on my success in network marketing was to go out with the idea of making a million friends instead of a million dollars. You can only be successful in network marketing if you help others become successful. So go out and find some new friends who you can help become successful in your business. Forget about your wants and needs, and serve these friends instead. This concept is called "servant leadership"–you lead by serving those you lead. The more friends you make and serve, the greater your success in network marketing.

These five principles of success are just the start. I'm sure that your sponsor and upline leaders have their own list, so make sure you ask them how they became successful. And finally, realize this: It's one thing to have this knowledge–and a whole different thing to actually do what you've learned. So be a doer, and watch your business and income skyrocket.

Chuck Reynolds
Contributer

Here are 4 Content Marketing Metrics

Here are 4 Content Marketing Metrics

You may be pleased with your email open rate or the number of Facebook “likes” your most recent post received, but these numbers won’t impress your CEO. In fact, sharing these metrics with your CEO may demonstrate that you are out of touch with the true needs of the business. Using vanity metrics does not position you as a strategic player, but rather as a tactical marketer lacking a vision for how marketing can truly drive growth. Instead, deliver content marketing metrics that truly illustrate how your work is impacting the business.  

1. Number of sales-accepted leads

A sales-accepted lead (SAL) is a lead that your marketing efforts generated, and that the sales team has accepted as qualified. This metric is primarily applicable to B2B marketers using content to fuel their lead-generation strategy. “Sales accepted” usually means that a salesperson was able to set up a meeting with the prospect.

This metric speaks both to the quantity and quality of the leads you’re passing to the sales team. Simply telling your CEO that you produced 800 leads last month won’t cut it. You need to tie that number directly to its revenue potential. While you may have an average conversion rate for your leads, why rely on a calculation when you can simply provide a number that reaches further into the sales pipeline and is therefore, more reliable?

If you need to make the case for content marketing then you could go as far as tying SALs to individual pieces of content. For example, let’s say your business sells recruiting software to human-resource professionals. If your CEO questions why you spent a quarter writing a thought-leadership piece on best practices for hiring top talent, determine the number of SALs tied to the content, and then calculate the revenue potential. Better yet, provide your CEO with the actual revenue coming from SALs generated by that specific piece of content. You could do this by tracking the content piece’s downloads in your sales-enablement software, such as Salesforce, and looking at the potential or actualized deal size of each prospect who downloaded that content.

2. Share of voice

Your share of voice is the percentage of the conversation about a particular topic that your business owns versus that of your competitors. Share of voice used to be a term that primarily applied to the public relations field, but now content marketers are driving these conversations. You can look at share of voice in terms of press hits/article mentions or shares of that content on social media.

For example, let’s say you have two major competitors. One of them is older and more established than your business and has more market share. The other is a start-up company creating a lot of buzz with its blog. Using a competitive analysis tool like TrackMaven, you can easily determine which company is dominating the online conversation about your solution and the problem it solves. The start-up company may be blogging like crazy, but are readers sharing its content? The older, more established competitor might not be investing in content marketing, so is the audience talking about it online?

Show your CEO how your business stacks up to the competition when it comes to the digital conversation. If your content is being shared more frequently than your competitors’ content, and if more articles are being written about you than about your competitors, then you have a solid KPI that may suggest future growth.

3. Branded search

As a marketer, you are no stranger to SEO. But what about the people who come to your website by typing in your company’s name? You may not think that your content marketing has generated these website visits, and you disregard them when looking at your content marketing metrics. But these visitors are arguably at a later stage in the buying cycle (perhaps they are already customers), which makes them extremely valuable.

Monitor your branded search and direct traffic stats over time. This is a KPI for “word of mouth” and as these numbers grow, your business likely will too. While you cannot attribute this website traffic directly to your content marketing efforts, there is likely a correlation – particularly if your share of voice is also growing. Use this metric in combination with share of voice to paint a picture of growth for your CEO.

4. Customer sentiment

Customer sentiment is a measure of how customers (and prospects) feel about the brand, or a particular interaction with that business. Most CEOs are interested in the customer experience at all stages of the buying journey – from awareness to purchase to the ongoing relationship. If you are delivering content to customers at each stage, then the CEO will likely need to know how that content is impacting overall customer satisfaction.

Consider this B2C example. A large food company places a video on Instagram that features a group of college students on a beach enjoying this company’s snack. The video is funny and engaging, and receives over 1,000 “likes” with 200 comments. As stated, providing the CEO with the vanity metric of “likes” is meaningless without context. Instead, the marketer analyzes the comment section via text analytics software that interprets context and emotion attached to certain words to identify the sentiments about the video and the brand overall, such as joy.

These types of insights are far more actionable than vanity metrics. They can help you – the marketer – understand what type of content is resonating with buyers. And they can help your CEO make customer-centric decisions.

Conclusion

Don’t waste your CEO’s precious time with metrics that are meaningless. Provide metrics that truly demonstrate how the business’ investment in content marketing is driving growth. If you can’t demonstrate how your content marketing is driving growth, then perhaps it’s time to rethink your strategy. If you don’t have the tools to generate these metrics, then make the case to get budget for them. Otherwise you and your CEO are flying blind.

Chuck Reynolds
Contributor

A Story About Inbound Marketing

A Story About Inbound Marketing

Get Found Using Google, Social Media, and Blogs

Inbound Marketing:

Get Found Using Google, Social Media, and Blogs is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, these books contain the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.

With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.

Gain the insight that can increase marketing value with topics like:

  • Inbound marketing – strategy, reputation, and tracking progress
  • Visibility – getting found, and why content matters
  • Converting customers – turning prospects into leads and leads into customers
  • Better decisions – picking people, agencies, and campaigns

These books also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them.Remember, Inbound Marketing is  attracting, engaging, and delighting customers online.

Inbound Marketing: is a comprehensive way to increasing online visibility and engagement. Written by top marketing and startup bloggers, provide information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.

Gain the insight that can increase marketing value with topics like:

  • Inbound marketing – strategy, reputation, and tracking progress
  • Visibility – getting found, and why content matters
  • Converting customers – turning prospects into leads and leads into customers
  • Better decisions – picking people, agencies, and campaigns

There is reading material that contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. Inbound Marketing

With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities allowing marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.

Gain the insight that can increase marketing value with topics like:

  • Inbound marketing – strategy, reputation, and tracking progress
  • Visibility – getting found, and why content matters
  • Converting customers – turning prospects into leads and leads into customers
  • Better decisions – picking people, agencies, and campaigns

There are essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. With Inbound Marketing, you learn about attracting, engaging, and delighting customers online.

Chuck Reynols
Contributer.

 

 

Inbound vs. Outbound: Why is inbound marketing better than outbound marketing?

As CEO of a digital marketing agency and inbound marketing convert, I’m always talking about the differences between inbound marketing vs. outbound marketing, or, more to the point, “Why inbound marketing is better than outbound marketing?” In case you can’t tell from the header graphic, I’m more partial to the complexities of inbound marketing than the simplicity of outbound marketing. But seriously, I’m pretty sure people keep asking this question because the same answer seems to be given no matter whose blog you read. It’s as if someone (Hubspot and Pardot) wrote a canned answer and it’s being regurgitated without real life experiences and insights into the actual evolution of inbound marketing.

The canned answer usually goes something like this:

Why try to buy customers with traditional “outbound marketing” when consumers aren’t even paying attention?

  • 45% of direct mail never gets opened, 200 million people are on the national Do Not Call Registry
  • 85% of people fast forward through commercials
  • 84% of 25­–35 year-olds are likely to click off a website with excessive advertising
  • You have a better chance of surviving an airplane accident than having someone convert on a banner ad
    Etc., etc., etc. …

Forget about trying to reach a prospect under 40 with outbound marketing. Inbound marketing is different. Inbound marketing works by earning someone’s attention, rather than buying it.

It’s a good enough answer with compelling supporting statistics, but there’s more to inbound marketing than this. In this post I’m going to give you my insights. I’m not just going to harp on how outbound is reaching increasingly diminished audiences and how inbound is more engaging and more accessible — although both statements are very true.

I’m going to speak from experiences that are real. And in the spirit of full disclosure: Vital is a Hubspot Partner Agency, so I could simply repurpose Hubspot’s experiences and playbook like most partner agencies. But we also consider ourselves a Moz shop, with a Moz Pro account, and we develop using the WordPress CMS with the Yoast SEO plug-in (not the Hubspot COS), which means we have some independent experiences and additional tools that frame our perspective.

No experience is more relevant to that perspective than our own inbound transformation. Over the past three years we went from referring to ourselves as a creative agency (web design, SEO and branding) to wholeheartedly embracing the moniker “inbound marketing agency.” But we weren’t sold inbound — we experienced it. We are our own best inbound marketing case study. In an industry many say is difficult to scale, Vital has experienced 300% growth in revenue and 300% growth in employees, all of which is solely attributed to our inbound and content marketing strategies.

First, let’s define inbound marketing vs. outbound marketing, keeping in mind two aspects of marketing strategies: distribution and message.

Inbound vs. Outbound marketing strategy infographic

Inbound marketing — if Hubspot didn’t coin “inbound marketing,” they have certainly spent a lot of time and money branding it as their own. Here’s how they define it: “Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.” This is a decent definition, if somewhat oversimplified.

The term “inbound” is relatively new. It took Vital a while to embrace the term “inbound” to describe what we were doing with our clients. In the beginning we referred to it as “SEO” and “content marketing,” and although we weren’t a Hubspot partner agency, we were reading their content. We knew a term was needed for the paradigm shift we were seeing in online marketing, because SEO had fundamentally changed and digital marketing was becoming increasingly more disparate from traditional marketing. Digital distribution made analysis highly measurable and results-oriented, showing that inbound marketing was exponentially more successful than outbound marketing, when done correctly.

It’s not just that traditional distribution was so different from digital distribution; the message was changing, too. And the more we were learning about the message, the better the results we were getting. The terms “digital marketing” or “traditional marketing” only spoke to the distribution aspect of the message, and “inbound marketing” included the new message itself. This new message was educational, it involved thought leadership, and was transparent and engaging. So, in the absence of anything better, we drank a little of the Hubspot Kool-Aid and gave in — today we call it inbound marketing, too. But there’s more to inbound marketing than the statistics on the dwindling audience of outbound and the engaged and accessible audience of inbound.

Outbound marketing is inherently obfuscated, duplicitous and full of shit.

Jeff Rosenblum Questus Inbound vs Outbound

Outbound marketing, or traditional marketing, is the marketing we grew up with: radio, TV, newspapers, magazines, direct-mail, billboards, event sponsorships, etc. The traditional outbound strategy can even be found in such digital distribution forms as email blasts, banner ads, PPC, and SPAM. But the defining qualities of outbound marketing is message. Outbound marketing’s message, as eloquently stated by Jeff Rosenblum of Questus, “is inherently obfuscated, duplicitous and full of shit” (check out his keynote speech “Can marketing save the world?” at Hubspot’s Inbound ’13).

Outbound is a world of jargon where the loudest and most obnoxious are rewarded. Back in the day, clever was rewarded, but due to the escalating costs and increased competition to reach dwindling audiences, marketers have had to dumb things down to the lowest common denominator to maximize their conversions. So we are left with advertisements that use fluorescent pink, bold print, BIG discounts, exploited women and puppy dogs. How dumb do they think we are? No wonder a paradigm shift in advertising had to take place.

Now that we have defined inbound marketing vs. outbound marketing, here are some of the comparisons we like to use at Vital:

Interruption-based vs. Permission-based

best inbound marketing Interruption vs permission based

Outbound Marketing: Outbound marketing is interruption-based marketing. Its premise is to find a medium with a large following and periodically interrupt that following with disassociated ads. The hope is that with some careful planning and a study of the demographics, a small percentage of the audience will listen to the interruption in the storyline and convert in to a customer. If you can find a large enough following or an above average association, the small percentage of conversions will be worth the investment. Those opportunities are increasingly more like a needle in a haystack.

Examples: TV, Radio, Direct Mail, Newspaper, Billboards.

Inbound Marketing: Inbound marketing is permission-based marketing. There are two premises here:

  • First, communicate via mediums in which the audience has given you permission to communicate.
  • Second, answer the questions people are asking and proliferate those answers around the web in anticipation of the question.

Both of these premises are permission-based.

In the first method, the audience is smaller in numbers than mass media, but because the audience is inherently more friendly and has already raised their hand to get your messages, the audience coverts at a 750% higher rate than interruption-based marketing.

Examples: subscription based email marketing, social media, blog subscribers, webinar attendees, etc.

In the second method, the numbers are virtually limitless, since your audience online is infinite. Thanks to targeting keywords, you can answer the questions prospects might be asking about your products and your industry. Since this audience is looking for the answers that you are proliferating throughout the web, the conversion rates are unparalleled.

Examples: SEO, keyword targeting, landing page strategy, content/blog strategy, etc.

An example of permission-based marketing that will put inbound into context is the Yellow Pages. Before websites, subscription-based email and blog subscriptions, the Yellow Pages was one of the few places you could advertise where prospects were actually looking for you and you weren’t interrupting them. Yellow Pages was so successful that companies would name themselves AAA or ABC to be at the top of the listings. In 2001, Vital had a $10,000 a month Yellow Pages marketing budget, buying enhanced listings (bold) and an ad in every book from Boston, MA to Portland, ME.  Why? Because it worked, and there was an undoubted ROI.

– See more at: https://vtldesign.com/inbound-marketing/inbound-marketing-vs-outbound-marketing/#sthash.BienW617.dpuf