Tag Archives: marketing

A Sure-Fire Way To Lose An Online Business and Reputation

A Sure-Fire Way To Lose An Online Business and Reputation

 

Broken links, lost domains need to be well managed to prevent hacking, trojan horses and viruses being distributed to your visitors and members.

 

Broken Links are Bad for Business. What is a Broken Link?

Broken links are links that don’t work. Some of the reasons why links don’t work include:

  • A website is no longer available

  • A webpage was moved without a redirect being added

  • The URL structure of a website was changed

  • Linking to a third party page, and not knowing when they change the URL or move the page

Whatever the cause, broken links are frustrating errors that need to be addressed immediately. If you click a broken link, you’ll see a 404-page error or similar message explaining the webpage is not available.

 

 

Broken Links Negatively Affect SEO

Search engines see links as a vote for a website’s quality. Links to your website and links within your website can affect where your website ranks in search results. Google frowns upon dead links. Because of this, it’s best practice to either remove or update broken links.

 

Cleaning up broken links can add context to your website, improve user experience, and make content within your website easier for visitors and search engines to discover. On the other hand, websites with too many broken links can be a signal of low quality to search engines.

 

The natural tendency for links to eventually break is called "link rot", and it’s a widespread issue. It has been found in past studies that you can expect to lose about a quarter of the links on your website every seven years. One of the main reasons link rot exists is because websites become unavailable when they are abandoned or when interests change. Both websites and active links aren’t active forever, so regularly fixing broken links is a good practice, especially since links within your website can affect how high your website ranks in search results.

 

Lost Domains are very often Hijacked

Domain Hijacking is a form of theft where the attacker takes access of a domain name without the consent of the original registrant. Hijacking can happen due to security flaws on your end or the end of your domain/hosting company.

How is it done

These days businesses are coming online, and their web properties are a major asset to companies. One reason that can cause your domain name to be hijacked could be your negligence towards security. When you register a new domain; the provider gives you access to the domain’s Control Panel. This panel lets you change your domain’s settings that point to the original server. You will have provided an email address to gain administrative access. If the hacker can access this administrative email account, he can also have control over the domain’s control panel and eventually all the settings.

Another reason is that your domain registration expired, and auto-renewal is disabled. Someone may register your domain in the meantime and you will be left with nothing. You cannot take any actions on the hijacker as his/her actions are completely legal. So to avoid this from happening, you have to make sure you’ve enabled auto-renewal on your domain names and register domains for longer durations.

 

What are hijacked domains used for?

Malicious use

Usually, the hijacked domains become inaccessible, and if the website was a source of income, you’ve started losing your money as well as your online identity. The hijacker might replace your website with another similar looking website and misuse it for Phishing or other malicious activity. This might fool your users and lead them to enter their sensitive credentials on a fake website.

 

Domain Transfer

The hacker may transfer the domain’s ownership to some other name. In this case, it is very difficult in fact almost impossible to get your domain back. The hacker may impersonate you and request the domain provider to transfer the domain to some other account or entirely different domain provider. This is a very difficult scenario as you may need legal help here. Also, if you are not able to convince the domain provider about your situation, the company may decline to cooperate.

 

Recovering a stolen domain name is not always an easy job, and it is therefore imperative that you maintain adequate website security. You need to be protected from any form of website hijacking and theft. There’ve been many cases where the website owners were forced to change their domain names as they were left out with no other option and legal help was way too expensive. So, to avoid any such circumstances, you should keep your Control Panel & email account password secured and enable Domain Privacy Protection.

 

Using your website resources for financial gains

Cybercrime is big! Many times, hackers will try to use your site to direct visitors to:

 

  1. Some other website that will pay commission to them

  2. Look-alike websites that will steal your personal and financial information

 

All they need to do is to insert a link that you won’t know is present on your website. When search engines like Google crawl your site, it will index the malicious link and present it on the results page. If somebody uses that link, they will be directed to some other websites and hackers can make money out of that redirection.

 

The look-alike, spoof websites are more common as they benefit hackers more by providing them with your information. Once your information – such as email ID or credit card information is with them, they’ll use it for personal gains.

 

How to prevent hacking

There will always be attempts to compromise your site. But if you are prepared, you can prevent hacking by a good percentage. Think of the following as precautions that will help you:

  1. Use a good web firewall to prevent and shut down the website as soon as an offensive is launched. And make sure that it is configured correctly.

  2. Since the most common method of hackers is to use your own scripts against you, keep only necessary scripts.

  3. Update your blogging software & plugins.

 

Plugins related to WordPress etc. are often updated, but website owners do not update the ones on their sites as they are unaware or scared to go for the update. They fear the website may be affected as a result. If you are using WordPress or Joomla, you should update the plugins regularly and if anything goes wrong – such as text alignment or something – contact a web designer to get it fixed.

 

What is a Trojan or Trojan Horse?

A Trojan is also known as Trojan horse. It is a type of malicious software developed by hackers to disguise as legitimate software to gain access to target users' systems. Users are typically tricked by some attractive social media adds who then directed to malicious website thereby loading and executing Trojans on their systems.

 

Cyber-criminals use Trojans to spy on the victim user, gain illegal access to the system to extract sensitive data.

These actions can include:

  1. Deletes Data

  2. Copies data

  3. Modifies Data

  4. Blocks Data

  5. Disrupts the performance of the target computers or networks

 

Conclusion

If you own any type of website, social network, blogging site or marketing platform, you need to be on top of your game when it comes to maintaining security. It’s ferocious out there so there’s no room for complacency or ignorance. Even if you don’t own a platform but are working from it, check that the owner has fully complied with these extremely important housekeeping rules for your safety and the safety of your followers. Failing to do so will see its inevitable demise of both your business and reputation.

 

Deb Williams 

Markethive Entrepreneur

I am a Writer for the Market Network and Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

Get the Alexa Toolbar Extension for your SEO

The Alexa Toolbar: Why You Need this Piece of "%#*&%@#".

Google Uses Alexa’s Information For Ranking and Indexing!

One of the worst toolbars is Alexa’s. It slightly slows down browsing, it’s Spyware (Spybot Search and Destroy will remove it unless you tell it not to), and it has an unremovable icon link to Amazon?

So you’re probably wondering why I have the Alexa Toolbar Installed on my browser and why I tell my fellow marketers, webmasters and SEO gurus to do the same.

It’s not the “pop-up blocker” – we already had one of those – right? And it’s not that it displays related links, site contact info or site traffic stats – although that’s not completely worthless i guess. . .

It’s simple. The Alexa “spyware” toolbar monitors all my surfing and collects information about what domains I visit. They don’t know that it’s “me” – they collect it as anonymous user data and use it to rank web sites. Not only does Alexa use this information for determining where people surf on the web but so does google. Let me repeat that fact so it sinks in:

Google Uses Alexa’s Information For Ranking and Indexing!

Installing the Alexa toolbar and surfing your own site will absolutely help you get your sites indexed by Google more quickly. I just started this blog today, and the googlebot has already come by without any inbound links!

Because the Alexa toolbar is such a pile, no one ever keeps it installed. So just by updating and surfing your own site daily, (assuming NO ONE else does), you can get your Alexa ranking from 5,500,000 or “no data” to around 300,000 in under a month and to 100,000 in 3 months.

Alexa Rankings and Google PR are two of the main factors uninformed people look at when considering link exchanges. (Page Rank is completely useless BTW we have a white hat PR 4 site that gets 20 visitors a day and unranked sites that get several thousand per day).

If you remember the Nielsen Company, famous for the Nielsen Ratings, you understand that what is put on television was once determined by what a minute fraction of TV viewers watched: The people with a Nielsen box on their TV Set – The Nielsen Families. Having the Alexa toolbar installed on your browser is like being a Nielsen Family for the web. Your surfing habits will determine what is most “popular” and what sites should be ranked higher in the SERPs.

That was reason enough for me to install the Alexa Tool Bar. Download it for yourself, and watch your Alexa Rankings Skyrocket over the next several weeks. We know Google looks at the Information, which means that Yahoo and MSN are probably looking at it too.

Alexa’s Toolbar is a Great POWERFUL SEO tool.

Just a reminder to make sure you have the Alexa tool bar plugin installed. It is an important tool among others. But I consider the Alexa tool the most important plug in for Internet Marketers.

Install Alexa Tool Bar

IBOToolbox Scam Fake Traffic from Bots & More!

IBOToolbox Scam Fake Traffic from Bots & More!

 12/14/2018  Tony Lee Hamilton  

Yes my friend, IBOToolbox/IBOsocial is indeed overrun with fake traffic using bots and IBOtoolbox is a Scam site. The profile pages at IBO are at IBOsocial and I myself was at one time a very active member at the site. I even recommended and referred IBO to many friends in the past, I do apologize and didn't know about the bots back then.

Now I do know about the bots and even though I do have many friends at IBO, I am no longer a member and don't recommend the site to anyone. If you are a member and/or do become a member, I recommend not sharing your actual website because the bots will ruin your rankings at Google, Yahoo, Bing etc…..

There are many wonderful people at IBO and you can indeed share your opportunities there successfully, just don't spend any money and/or much time there. Your banner ads that look like they're receiving clicks, maybe 10% of the clicks are real, the rest are bots.

What is IBOToolbox – IBOsocial?

If you aren't yet aware of IBOToolbox/IBOsocial then I'll share some popular reviews about it right here so that you will have a better understanding of the platform.

Below I will share a few of the highest ranked reviews about IBO:

IBOToolbox launched in 2010 and the original owner/founder was Paul Williams, in my opinion, IBO went downhill fast after the sale of the platform. The current owner is unknown but I do have a very good idea who owns IBO now and she has no clue as to how to run any business, let alone a platform for members.

Bots on IBOToolbox Scam

How do I know that IBO is a Scam and Uses Bots

Thank you for asking & I will tell you that I was so surprised when I found out. IBO does have the opportunity to share ads via text, banners, YouTube videos etc… and in the beginning I would share basically only Affiliate links to sites such as Wealthy Affiliate, Global Moneyline, Social Media Traffic Exchange etc…… with some results.

What changed?

I decided to start sharing my content via my website posts and/or pages and saw traffic coming to my website so at first I was thrilled. That all changed when I started taking a better look at the stats, normally I try not to place too much emphasis on stats & instead more on results.

When I took a closer look at the statistics, that is where I noticed that although I was achieving some results, I was also seeing a much higher bounce rate and less time on my posts. It was so drastic that my posts were receiving site views that weren't even 5 seconds …… Wow, why were so many people visiting and then deciding to leave so quick?

At first when I saw my stats take a turn for the worst, I thought that it was me, so I took an even deeper look at my stats and that is how I found out that IBO was utilizing robots to send my ads fake hits and traffic. Even though I was only targeting my ads to the IBO wall, I was receiving clicks from their other associated sites like IBOTube, IBOGigs, IBOurl, IBOsearch, IBOList etc….

I immediately stopped sharing my website at IBO and my rankings with the search engines slowly started climbing back up and guess what, my stats went back to normal again.

To test my theory about the use of robots, I decided to do a couple of things differently to see what the results would be. At IBO there are traffic leaders and the leader board resets daily and is based upon how much traffic goes to your IBOSocial profile page. I pointed my ads to go to my IBO profile page and almost immediately became a leader in traffic, ironic right? Well, I didn't stop there, I also uploaded a YouTube video and had the learn more link linked to my IBO page.

Guess what?

Yes, You are correct!

My traffic to my profile page at IBO increased even more and I was even higher on the leader board for traffic at IBO. What I did next is even more telling …… I uploaded 13 YouTube videos (Not anything even remotely associated with IBO) and sent the learn more traffic to my IBOSocial page. From that point on, I was not only on the leader board, I was by far the #1 traffic leader at IBO.

If you are a member at IBO, try it for yourself and you will also see. How do I know? Because I asked 2 friends who were new to IBO to try out this method and yes, they were both at the top within the traffic leader board within 24 hours.

 

Club IBO Commission Structure

Club IBO – Should I Join?

IBO does have an upgrade option and also an affiliate program within the platform. When referring others to IBO, You are supposed to receive 20% when that person purchases a traffic package. (Club IBO purchases don't qualify) As a Club IBO member you are said to receive 50% of your referrals advertising purchases that aren't ClubIBO memberships.

Did you notice above that I said, “you are supposed to receive 20% and said to receive 50%” The reason that I said that is that I myself was cheated out of many commissions and know others that were as well. That being said, the “trainer” at IBO who I sincerely believe to be the owner also cheated me on another occasion.

Why did I stay and why did I remain a Club IBO member even after she cheated me? Because the community is full of great friends of mine and for the most part, IBO is a place to share opportunities with others. Club IBO is only worth it because of the added exposure within the system as the membership is less than $20 per month. Don't share anything except for affiliate links, never ever share your website, because the bots are rampant there.

IBOToolbox IBOSocial Scam

Should I Share My Google Adsense Code on IBOSocial?

No, absolutely not!

IBO does say that you can share your Google Adsense code on your IBOsocial Profile Page and while that is indeed true, don't do it!

Why?

Because although Google hasn't shut down IBO yet for the fake bots, I am confident that they will eventually. You don't want IBO to take you down with them, they are cheating those who pay Google every day for fake traffic to their Google AdWords. Do you pay Google via Google AdWords? My recommendation is that you turn IBO in for cheating you, view the YouTube video below to see how IBO not only cheats you with bots but also rewards its members with advertising credits for clicking on your ads. (View it at about the 40-minute mark.

Training & Support

Both are almost non-existent at IBO, members are what make IBO even tolerable. Don't expect any kind of support from the admin and/or help from the team at IBO, they will either take forever to help you or never respond. Training at IBO is terrible as well, they do have a Sister site called MarketwithKris.com that is ok for showing how to use IBO to share your opportunity. Other than the training on how to share your opportunity, complete your profile on IBO, utilize the advertising etc.. The training is outdated and as inspiring as Kris is. (She isn't and neither is her so-called training)

Affiliate Marketing Business Model

Do I Recommend IBOToolbox?

The above is a great question and I will answer it this way, The Community is great but:

  • Don't share your website there
  • Don't refer friends there unless you share the above with them
  • Don't expect any support and/or training from the admin/trainer
  • Don't get caught up in the stats (Only about 10% is true, the other 90% is bots)
  • Don't share your Google Adsense on your IBOsocial Profile Page

Remember, IBOToolbox/IBOSocial Scam does indeed utilize Fake Bots for Traffic so tread with caution in the event that you do decide to join and/or stay at IBO my friend.