Tag Archives: markethive

The Final Private Group Offer

The Final Private Group Offer

We have built a social and market network on the blockchain. Over 20 years of developing, 4 years in beta, now we are listed on an exchange and ready to come out of beta with nearly 10,000 members, an Alexa ranking of 30,020 over 50,000 followers on our social networks.

Markethive coin has increased in value from 1 penny $.01 to a dime $.10 in a short amount of time. The crypto Bull Market has returned and will continue to grow in magnitude for the rest of the year.
By summers end the growth of the industry should be staggering. Two well know protagonist billionaires agree, Tim Draper and Tom Lee.
https://markethive.com/group/marketingdept/blog/bitcoin-price-will-hit-4-million

This is one of the indications it is time to launch Markethive. After nearly a year with the new engineering firm and new engineers on the team, the platform is now stable and the next two months will be focused on bringing on many new upgrades, enhancements and new services.

The Offer.
What is an ILP?

The ILP is well defined in this article titled: What in heck is a Markethive ILP?

Buy $1,000 worth of MHV coin through our Markethive account (Markethive will transfer the coin to your Markethive account or your MEW wallet) and receive a .12 share of an ILP.

Buy $2,500 worth of MHV coin through our Markethive account (Markethive will transfer the coin to your Markethive account or your MEW wallet) and receive a .35 share of an ILP.

Buy $5,000 worth of MHV coin through our Markethive account (Markethive will transfer the coin to your Markethive account or your MEW wallet) and receive a .8 share of an ILP.

Buy $10,000 worth of MHV coin through our Markethive account (Markethive will transfer the coin to your Markethive account or your MEW wallet) and receive 2 shares of an ILP (one ILP and one shadow ILP).
A rotator: Plus earn an equal share of new ILP purchases in our official crowd funding launch of Markethive this summer (proposed)

Additional bonus: Existing ILP owners will also receive equal shares in the rotator Crowd Funding Launch and if you purchase an additional ILP via this offer we will double an equal amount of shares (not shadow shares) you currently hold.
ie: [If you currently hold 3 ILP shares, and purchase 2 ($20,000) new ILP accounts “receiving 2 x 2 ILPS = 4” 2 of your 3 existing ILPs will also be doubled. Giving you a new total of 9 ILPs.] 3 + 1 now equals 9!

This offer ends when 30 ILP shares have been acquired.  Several members have already taken us up on this.
Again if you do not know: What in heck is a Markethive ILP?

The following budget is what determined my decision to do one more private crowd funding before we launch our official Blockchain Crowd Funding and the Markethive Awareness campaign.

We need to raise the money to launch a huge ICO (like) public crowd funding campaign (AWARENESS CAMPAIGN) and need to raise $300k or more to make it a huge campaign. 60% of this money goes to launching our crowd funding campaign in June of this year. 40% goes to Markethive enhancements to prepare for the onslaught of new membership. We need to finish our Markethive.io site. It needs to be replicated. Our front page of Markethive is also getting a new face lift. And Markethive.net will be retrofitted as an ICO rating system

An online form to sign up for this offer is found at the bottom of this article or by tapping this link
ILP SIGNUP


Phase One ($20,000):
We will need to publish large Press Release campaigns to the following Crypto News Sites

 

  1. BUSINESSINSIDER.COM (via Prlog.com $350)                                          Alexa: 327
  2. CCN.COM Press Release $349                                                                    Alexa: 1,458
  3. COINTELEGRAPH.COM Press Release $3500                                           Alexa: 4,496
  4. BITCOIN.COM Press Release $1,995                                                          Alexa: 11,763
  5. COINTRAFFIC.IO (Scheduled Crowd Funding Campaign $25)                   Alexa:  15,823
    SEE MEDIA KIT PDF
  6. BENZINGA.COM Press Release $500                                                         Alexa: 21,239
  7. NEWSBTC Press Release $799                                                                   Alexa: 25,740
  8. LIVECOINWATCH PR via Coinzilla $200                                                     Alexa: 33,268
  9. ETHEREUMWORLDNEWS.COM  Press Release: $350                             Alexa: 40,325
  10. BITCOINIST.COM Press release $999                                                         Alexa: 41,709
  11. THEBITCOINNEWS.COM press release $990                                             Alexa: 41,493
  12. BITSONLINE.COM Press Release via Coinzilla $300                                  Alexa: 49,562
  13. BLOCKONOMI.COM Press Release is $199.                                              Alexa: 56,128
  14. BITCOINMAGAZINE.COM Sponsored Article + EMAIL $4000                    Alexa: 51,480
  15. INVESTINBLOCKCHAIN.COM  Press Release is $199.                              Alexa: 58,846
  16. DAILYHODL.COM Press Release $150                                                       Alexa: 60,654
  17. NULLTX Press Release $300 Sponsored Article $600                                Alexa: 65,887
  18. CRYPTOGLOBE.COM Press Release via Coinzilla $220                           Alexa: 79.744
  19. CRYPTODAILY.CO.UK  Press Release via Coinzilla $400                          Alexa: 80,870
  20. CRYPTOSLATE  FEATURED LISTING: $199 PER MONTH                      Alexa: 81,131
  21. PORTALDOBITCOIN.COM  PRESS RELEASE VIA COINZILLA: $200     Alexa: 91,297
  22. SMARTEREUM Press Release: $249                                                         Alexa: 97,553
  23. SMARTEREUM SPONSORED STORY: $999                                            Alexa: 97,553
  24. BTCMANAGER.COM Press Release $500                                                 Alexa: 112,197
  25. ZYCRYPTO.COM Press Release $100                                                       Alexa: 121,487
  26. BLOKT.COM Press Release $200                                                               Alexa: 164,593
  27. SLUDGEFEED.COM Press Release $100                                                  Alexa: 222,695
  28. CRYPTOCURRENCYNEWS.COM  Press Release $197                           Alexa: 376,032
  29. CRYPTORADAR Press Release $59                                                          Alexa: 1,304,572

SUB TOTAL                                          $19,000.00 Primary campaign


Phase Two ($75,000):
Secondary Marketing Assets

  1. COINMARKETCAP (3days banner at top of page $14,500)                       Alexa: 485
    SEE MEDIA KIT PDF
  2. CCN (sponsored story for $1499 + emailed to 100,000 $1.799)                Alexa: 1458
  3. COINTELEGRAPH.COM (Publish package $20,000)                               Alexa: 4,544
  4. COINDESK.COM Minimum $10,000 Newsletter $10,000 per                   Alexa: 6.294
  5. CRYPTOCOMPARE  (Sponsored Guide Sponsored Newsletter)             Alexa: 11,189
  6. BITCOIN.COM (500,000 Impressions Banner $5700)                              Alexa: 11,988
  7. Ivan Liljeqvist YOUTUBE CHANNEL ($11,000 interview)                        198k subscribers
  8. AMBCRYPTO (ICO form submitted $8,000)                                             Alexa: 22,118
    SEE MEDIA PACKAGE PDF
  9. ETHEREUMWORLDNEWS.COM (Native Article: $1200)                        Alexa: 40,325
  10. THEBITCOINNEWS.COM (Press Release $990)                                    Alexa: 41,493
  11. BITCOINIST.COM Sponsored Article + Social Network $1,950               Alexa: 41,709

SUB TOTAL                                          $75,000.00 Secondary package
 


ICO Launch and Rating Sites ($16,000):
We will need to register and publish to the portfolio of ICO benches and ICO revue sites. They all charge fees to do it “right”.

  1. COINGECKO.COM Banner Ad program $3500 per month                     Alexa: 6,595
  2. ICOBENCH Consultation, Mass Press Release  and  Listing $5000      Alexa: 38,516
  3. ICOMARKS.COM ICO Promotion Premium  $500                                  Alexa: 73,714
  4. ICOHOLDER.COM  PUBLISH ICO: $500                                               Alexa: 124,622
  5. ICORATING.COM  Listing + investment rating, publication  $3,500       Alexa: 155,355
  6. AIRDROPRATING.IO Rocket PR to massive social networks $600       Alexa: 163,761
    SEE MEDIA PACKAGE PDF ON FILE
  7. BLOCKCHAIN INVESTOR COMMUNITY   Free Submission                 Alexa: 238,472
  8. ICOBAZAAR.COM   Free submission
  9. COINSTAKER.COM  Full campaign package $2000                              Alexa: 345,864
  10. ICOALERT.COM   CONSULTING (Have Reached Out)                         Alexa: 380,596
  11. COINIST.IO Listing and Press Release $2,600                                      Alexa: 664,338
  12. COINLAUNCHER.IO   PREMIUM LISTING: .75 Bitcoin                         Alexa: 805,035
  13. FINDICO.IO    ONE MONTH PREMIUM: 3ETH                                      Alexa: 1,172,488
  14. ICOTOP.IO    ICO Rating Agency Free to Add your ICO                        Alexa: 2,270,743
  15. THETOKENER.COM   Full Ad package $2220                                      Alexa: 2,279,375
     

SUB TOTAL                                          $16,000.00

Advertising Channel for Email distribution, Social Networks Broadcasting, Banner advertising

  1. BUYSELLADS.COM Crypto Bundle to 16 high ranked domains, social networks and email distribution runs  $17,000                Alexa:  60,163

Required Development before Launch ($52,000)

Final Leg Project Priorities

1.    New Root Domain front page to qualify us for a banner account –          $4200

2.    Floating video on home page. Replaces video in Upgrade Level page.  Videos  1:Tutorials | 2:Entrepreneur | 3:Social Account Setup with associated links to the designated pages, sections or groups. –                              $840

3.    The “NewsFeed”  GROUP whereas members of the group posting to the group distributes the post to all Markethive members Newsfeeds from that member, not the group. Whereas pinning a post makes that post default on all new accounts made thereafter until Unpinned. https://markethive.com/group/default_newsfeed   
NewsFeed Upgrade: New signup notification on all newsfeeds. Notification alerts to a new signup, their name and link to the Profile Page, ability to friend request and send a tip and (who signed them up?)                                  $1400

4.    NewsFeed repair: Anyone who is a friend should see your Newsfeed posts on their Newsfeed, This is broken and inconsistent. Mostly with new members. When a post is deleted by the author or Group admin, it should be deleted for all. I can show you where this is not working.                                      $560

5.    When a friends Group is posted to, it should not appear on my News Feed unless I am a member of that group. Right now that is broken and appears on my NewsFeed      $560

6.    NewsFeed Upgrade: We need a search and filter. Search allows searching keywords, members, date range, group posts, and GEO. Filter determines what default displays. Same ranges.                                          $3500

7.    Blocking a member. Hides all newsfeed posts from being viewed both ways, removes the blocked member from the group and deletes all posts in owners  groups, removes all comments from owners blogs and hides all blog comments from member to owner and owner to member. Prevents blocked member from commenting on a blog, but allows viewing, and subscribing, but not SWIPING.                      $2800

8.    Gateway:  Payment Methods “Bitpay”, “AuthNet”, “Paypal”, “Amazon”, “Apple Pay”. All, payment processing is used for Entrepreneur monthly and yearly subscriptions and purchase of Markethive Ad Credits. Ad Credits can be used to purchase Markethive Coin to be used to purchase Advertising Services, such as News Feed Ad boosts, Banners, sponsored articles, Press Releases, Markethive Social Account broadcasts.                  $4200

9.    Entrepreneur “Upgrade Level” redesigned             $350

10.    Picwic Tracking Broken: IT BUDGET      $350
         a.    Capture Pages 
         b.    Capture Widgets 
         c.    WP Plugins 
         d.    Profile Page 
         e.    Rotator 
         f.    Mini Url

11.    Leads Control Panel broken IT Budget       $140
         a.    Empty folders disappear.

12.    Autoresponder issues IT BUDGET       $140
         a.    Drag and drop reorganizing is broken

13.    Markethive.io (Crowd Funding Promo Site)
         a.    Secure Certificate
         b.    New ICO like template
         c.    Finish Markethive IO  videos

14.    API coin transfer (First wallet) – IT BUDGET     $32,500

15.    Remove Paypal, designate verified when the phone number has been verified. Replace the image with a new Image  – IT BUDGET     $70

16.    Super Groups
         a.    Press Release Group. Customer built as a super group for just Press Release publishing and payment to publish standard, advanced and master levels.  IT BUDGET    $10,000
         b.    Sponsored Articles Super Group payment options for published to front page, distributed to social networks, distributed to WP blogs  IT BUDGET   $10,000
         c.    Curation function in all groups to add 3rd party RSS feeds and a deliver keyword(s) filter IT BUDGET $10,000

17.    Automated Tutorial System  IT Budget $5000

Proposed budget for IT upgrades is $90,000


Total proposed cash required ($193,000)

is a conservative estimate and we also want a treasure chest for additional development unforeseen at the moment.

Summary:

As Bitcoin Surges, so will the Markethive Coin and subscriptions and paid services. Our timing could not be better. We survived the Crypto Winter and it is now time to go to the moon.

Bitcoin Surging 19% Only the Beginning, Halving Will Propel to Meteoric Gains
https://www.ccn.com/bitcoin-surging-19-only-the-beginning-halving-will-propel-to-meteoric-gains

Markethive is this hybrid symbiotic phenomenon. Unique, exponentially powerful and will be a major driving force in unbelievable revenue generation as well as widespread respected service.

A Case study: Let’s look at the Media Content suppliers for the Crypto media. They have very big traffic and they publish banners, press releases, sponsored articles, ICO analysis all for fees and many make over a $million a year. The tools they use are not unlike the tools we deliver to you in Markethive. That being said, it is not difficult to grasp the fact many Markethive members can build a similar success with our system like we are building for you @ http://aboutbitco.in/

Keep in mind, we have not promoted it nor finished it, but it will be no different than a WordPress portal you could build using the same tools found in Markethive

https://www.worthofweb.com/website-value/aboutbitco.in/

Markethive is a market network and these tools are equally commanded by each individual which means any member at Markethive could produce similar traffic and revenue because of Markethive but not by Markethive. It is the entire vision to empower our members to achieve great heights.

ILP registration and purchase



Sincerely,

Thomas Prendergast
CEO  Founder
Markethive

A Sure-Fire Way To Lose An Online Business and Reputation

A Sure-Fire Way To Lose An Online Business and Reputation

 

Broken links, lost domains need to be well managed to prevent hacking, trojan horses and viruses being distributed to your visitors and members.

 

Broken Links are Bad for Business. What is a Broken Link?

Broken links are links that don’t work. Some of the reasons why links don’t work include:

  • A website is no longer available

  • A webpage was moved without a redirect being added

  • The URL structure of a website was changed

  • Linking to a third party page, and not knowing when they change the URL or move the page

Whatever the cause, broken links are frustrating errors that need to be addressed immediately. If you click a broken link, you’ll see a 404-page error or similar message explaining the webpage is not available.

 

 

Broken Links Negatively Affect SEO

Search engines see links as a vote for a website’s quality. Links to your website and links within your website can affect where your website ranks in search results. Google frowns upon dead links. Because of this, it’s best practice to either remove or update broken links.

 

Cleaning up broken links can add context to your website, improve user experience, and make content within your website easier for visitors and search engines to discover. On the other hand, websites with too many broken links can be a signal of low quality to search engines.

 

The natural tendency for links to eventually break is called "link rot", and it’s a widespread issue. It has been found in past studies that you can expect to lose about a quarter of the links on your website every seven years. One of the main reasons link rot exists is because websites become unavailable when they are abandoned or when interests change. Both websites and active links aren’t active forever, so regularly fixing broken links is a good practice, especially since links within your website can affect how high your website ranks in search results.

 

Lost Domains are very often Hijacked

Domain Hijacking is a form of theft where the attacker takes access of a domain name without the consent of the original registrant. Hijacking can happen due to security flaws on your end or the end of your domain/hosting company.

How is it done

These days businesses are coming online, and their web properties are a major asset to companies. One reason that can cause your domain name to be hijacked could be your negligence towards security. When you register a new domain; the provider gives you access to the domain’s Control Panel. This panel lets you change your domain’s settings that point to the original server. You will have provided an email address to gain administrative access. If the hacker can access this administrative email account, he can also have control over the domain’s control panel and eventually all the settings.

Another reason is that your domain registration expired, and auto-renewal is disabled. Someone may register your domain in the meantime and you will be left with nothing. You cannot take any actions on the hijacker as his/her actions are completely legal. So to avoid this from happening, you have to make sure you’ve enabled auto-renewal on your domain names and register domains for longer durations.

 

What are hijacked domains used for?

Malicious use

Usually, the hijacked domains become inaccessible, and if the website was a source of income, you’ve started losing your money as well as your online identity. The hijacker might replace your website with another similar looking website and misuse it for Phishing or other malicious activity. This might fool your users and lead them to enter their sensitive credentials on a fake website.

 

Domain Transfer

The hacker may transfer the domain’s ownership to some other name. In this case, it is very difficult in fact almost impossible to get your domain back. The hacker may impersonate you and request the domain provider to transfer the domain to some other account or entirely different domain provider. This is a very difficult scenario as you may need legal help here. Also, if you are not able to convince the domain provider about your situation, the company may decline to cooperate.

 

Recovering a stolen domain name is not always an easy job, and it is therefore imperative that you maintain adequate website security. You need to be protected from any form of website hijacking and theft. There’ve been many cases where the website owners were forced to change their domain names as they were left out with no other option and legal help was way too expensive. So, to avoid any such circumstances, you should keep your Control Panel & email account password secured and enable Domain Privacy Protection.

 

Using your website resources for financial gains

Cybercrime is big! Many times, hackers will try to use your site to direct visitors to:

 

  1. Some other website that will pay commission to them

  2. Look-alike websites that will steal your personal and financial information

 

All they need to do is to insert a link that you won’t know is present on your website. When search engines like Google crawl your site, it will index the malicious link and present it on the results page. If somebody uses that link, they will be directed to some other websites and hackers can make money out of that redirection.

 

The look-alike, spoof websites are more common as they benefit hackers more by providing them with your information. Once your information – such as email ID or credit card information is with them, they’ll use it for personal gains.

 

How to prevent hacking

There will always be attempts to compromise your site. But if you are prepared, you can prevent hacking by a good percentage. Think of the following as precautions that will help you:

  1. Use a good web firewall to prevent and shut down the website as soon as an offensive is launched. And make sure that it is configured correctly.

  2. Since the most common method of hackers is to use your own scripts against you, keep only necessary scripts.

  3. Update your blogging software & plugins.

 

Plugins related to WordPress etc. are often updated, but website owners do not update the ones on their sites as they are unaware or scared to go for the update. They fear the website may be affected as a result. If you are using WordPress or Joomla, you should update the plugins regularly and if anything goes wrong – such as text alignment or something – contact a web designer to get it fixed.

 

What is a Trojan or Trojan Horse?

A Trojan is also known as Trojan horse. It is a type of malicious software developed by hackers to disguise as legitimate software to gain access to target users' systems. Users are typically tricked by some attractive social media adds who then directed to malicious website thereby loading and executing Trojans on their systems.

 

Cyber-criminals use Trojans to spy on the victim user, gain illegal access to the system to extract sensitive data.

These actions can include:

  1. Deletes Data

  2. Copies data

  3. Modifies Data

  4. Blocks Data

  5. Disrupts the performance of the target computers or networks

 

Conclusion

If you own any type of website, social network, blogging site or marketing platform, you need to be on top of your game when it comes to maintaining security. It’s ferocious out there so there’s no room for complacency or ignorance. Even if you don’t own a platform but are working from it, check that the owner has fully complied with these extremely important housekeeping rules for your safety and the safety of your followers. Failing to do so will see its inevitable demise of both your business and reputation.

 

Deb Williams 

Markethive Entrepreneur

I am a Writer for the Market Network and Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

The Top Five Reasons Why Articles Beat Advertising in Terms of Marketing Content

 

The Top Five Reasons Why Articles Beat Advertising in Terms of Marketing Content

Encountering the most effective marketing techniques is now more difficult than ever before. The good news is that if you understand a few simple concepts, you will be able to gain a valuable edge over your competitors.

We often hear such terms as SEO, web design, social media and big data. Still, one concept which is overlooked is the difference between an article and other forms of advertising such as pay-per-click services. Why are articles still thought to be the best way of reaching your audience and what advantages are they able to provide? The answers may surprise you!

 

Evergreen Content

The first point to make is that many articles are considered to be evergreen in terms of their content. In other words, the information that they provide is much longer lasting than a specific advertising campaign (1). So, their benefits will last for longer. Some illustrations of evergreen articles can involve:

• How-to lists

• Reviews of a specific product

• Video tutorials

These can be much more effective to generate repeat revenue than a short-lived advertisement.

 

The Long-Tail Edge

Long-tail keywords are now very important within the world of digital marketing. First, they are able to cater to the discrete needs of the individual performing an online search (2).

Long-tail keywords are also those used during the end of the buying process. Finally, these phrases are also to rank higher within the SERP; providing better online exposure. It is much easier to fit these keywords within an article when compared to an advertisement that relies on brevity. Examples can be:

• Cheap hotels in New York City

• The best website design software for 2016

Long-tail keywords will also appear to be less “clumsy” within a content-laden article.

 

Addressing the Client

Articles have always had a rather personal edge when compared to an advertisement destined for hundreds or thousands of potential consumers.

These days, people are more fickle than ever before in terms of what they choose to read. If they feel that their needs are not being addressed, they are much more likely to move on and look for greener digital pastures.

Articles have the innate ability to target these desires and therefore, the product or service being offered tends to be more appealing.

 

The Presentation Itself

Most (not all) advertisements tend to work with a limited amount of space or text. Whether referring to a pop-up ad or a widget within a website, only a certain number of details will be observed. It can be hard to convey the main points of your product within these confines.

Thanks to modern coding techniques, articles are able to offer videos, infographics, flash presentations and numerous links to other sites (think of a good SlideShare presentation as an example here). This can be accomplished without appearing to overwhelm the reader.

 

Qualified Calls to Action

Many individuals who click on a link within a short advertisement are only mildly curious. So, conversion rates will be rather low. When this very same link is placed at the end of the article, the reader is much more likely to take action. He or she is likely to have read the entire piece; thus appreciating what you are offering in more detail. So, qualifying nurtured leads is much more of a reality.

Now, this is not to say that advertising is useless within the digital domain. We are rather pointing out that a well-presented article can have a massively positive impact without detracting from the appeal of what it is that you are offering.

Richard Tipsword
Markethive Developer

 

Sources:

1. http://www.wordstream.com/blog/ws/2012/10/16/guide-to-evergreen-content-marketing

2. http://www.wordstream.com/long-tail-keywords

How to be an authority


How to be an authority (Know Your Why First)

Being an authority figure in the online space should really be the goal of any website. When you are an authority figure you have the power to socially influence through your actions and words which means you hold a great deal of power & trust in front of your audience. The Bing Webmaster Blog recently put out a great piece on being an online authority which I think everyone should read. Please keep in mind that being an authority figure does not come from slapping together a mediocre plan. It takes though and dedication to put together a fierce action plan.

From Google:

“If a site is an authority in your industry, you can bet that it will be for Google as well. So if you’re a web designer, a link from Smashing Magazine or A List Apart helps, as a lot of other web design sites will be linking to those sites, thus causing those sites to be ‘hubs’ in the web design space.”

— Joost De Valk, Yoast

Being an authority online comes with huge benefits.

  •     Increased rankings for individual website pages
  •     Industry authority
  •     Heavy online influence
  •     Increased business
  •     Immense traffic spikes

Basically there is no down fall to being an authority figure in any industry but if you truly want to get there you have to lay out a path in the right direction to make it happen.

Here are some great ways to get on the right path to be an authority figure in your space:

Be Knowledgeable

If you are just getting started in your space you are not going to influence anyone overnight. Authority requires seasoning and experience in a space along with being able to present that experience in the right manner in front of your target audience.

Get Active in your Community

You absolutely have to get active socially in front of your community. If you want to be viewed as a leader you will have to engage with your audience on social communities like Facebook, Twitter and YouTube. You also want to make your website a destination spot that promotes back and forth interaction. (important)

Be a Resource

You want your audience to come to you for advice and help. Once they start turning towards you for help that means they are starting to look at you in a whole new different light.

Encourage Sharing

If you want others to share your material you are going to have to share their material as well. Encourage proactive content sharing so your audience can learn from not only you but from the people around you too. This will allow you to become a central hub which is really the focus of your efforts.

From Google: (again)

Its generally held that when an engine assigns deep links to the content of your website, you’re an authority.  And while this is more or less true, the engine seeing you as an authority happens well in advance of those links appearing.

As you produce useful content, we try to match that useful content against queries.  If the actions searchers take indicate they are pleased with your content as a solid resource, then we try you again the next time.  This testing happens a lot.  Hundreds of thousands to millions of times, depending on query volumes and content matches.

We watch the patterns of interaction and soon enough, those resources that searchers seem to be particularly pleased with start to float to the top.  We’re not just talking click-through-rates here, either.  We’re talking the entire signal-set that influences ranking at work here.

  •     Do you have unique, useful content?  Check.
  •     Do you produce new content frequently? Check.
  •     Do you have a solid history?  Check.
  •     Do you have trustworthy links pointing at your content? Check.
  •     Do you have an active social presence?  Check.
  •     Do people retweet and like your social content? Check.

Negative Trust Influences

What can you do to your own site, or could a competitor do to you, that will nuke your trust and therefore rankings?

“I always think that links have a positive or negative value. Let’s say the BBC gives you a +10,000 and a spammy blogspot link gives you a -100, you still have a positive 9,900 score. The problems occur when the BBC get hit with a link selling penalty, if your backlinks have fallen into negative equity things go south quickly.

Get caught selling links and your link value could shift from a positive value to a negative value, so I re-visit my clients links monthly and check out what’s happening to the sites that link to them”

    — David Naylor, Bronco

Buy and Sell Links – First is if you are obvious in your link buying, don’t expect to last long in the search engines. Mr Cutts is very keen on tracking down and destroying sold links. There are even some sites that are so “dirty” in Google’s eyes that a purchase in the right place and right time can nuke you over night. Don’t believe me? Ask the right people at the right conferences to show you the evidence. That’s all I am saying 🙂

Bad Neighbors – If your links are not paid but still associate you with the seedier parts of the interwebs, don’t be surprised if you are seen as guilty by association.

Comment Spam – Leave the spam up, get it indexed, and watch your results rocket to the bottom. It’s the “broken windows” theory of SEO.

Unnatural Growth Patterns – Google will look carefully at your link growth for any signs of unnatural acquisition. This isn’t to say that if you get on the front page of Digg and garner 20k visitors and as a result, 100 fresh links that you will be penalized. What is likely though is they will take a closer look if your brand new domain arrives out of the gate with one page of content and 10,000 links overnight.

Lack of Link Diversity – Are your links coming from friends and your own sites or are they arriving naturally because your content is awesome?

Thin or Spammy Content – Duplicate, scraped or feed content, or spammy gibberish is likely to get marked down. As you would expect, Google is aiming to promote the highest quality. They will use human checks, algorithms and watch the behaviour of their customers to see if what they are delivering meets expectations.

So the first element to emphasize is make your site evolve as naturally as possible!

 

“You can manufacture authority with a very intelligent link building campaign but more often than not it’s the natural growth of the site and links with other sites in the same industry that gives Google reason to trust the site.”

 

    — Patrick Altoft, BlogStorm