Tag Archives: inbound marketing system

The Top Five Reasons Why Articles Beat Advertising in Terms of Marketing Content

 

The Top Five Reasons Why Articles Beat Advertising in Terms of Marketing Content

Encountering the most effective marketing techniques is now more difficult than ever before. The good news is that if you understand a few simple concepts, you will be able to gain a valuable edge over your competitors.

We often hear such terms as SEO, web design, social media and big data. Still, one concept which is overlooked is the difference between an article and other forms of advertising such as pay-per-click services. Why are articles still thought to be the best way of reaching your audience and what advantages are they able to provide? The answers may surprise you!

 

Evergreen Content

The first point to make is that many articles are considered to be evergreen in terms of their content. In other words, the information that they provide is much longer lasting than a specific advertising campaign (1). So, their benefits will last for longer. Some illustrations of evergreen articles can involve:

• How-to lists

• Reviews of a specific product

• Video tutorials

These can be much more effective to generate repeat revenue than a short-lived advertisement.

 

The Long-Tail Edge

Long-tail keywords are now very important within the world of digital marketing. First, they are able to cater to the discrete needs of the individual performing an online search (2).

Long-tail keywords are also those used during the end of the buying process. Finally, these phrases are also to rank higher within the SERP; providing better online exposure. It is much easier to fit these keywords within an article when compared to an advertisement that relies on brevity. Examples can be:

• Cheap hotels in New York City

• The best website design software for 2016

Long-tail keywords will also appear to be less “clumsy” within a content-laden article.

 

Addressing the Client

Articles have always had a rather personal edge when compared to an advertisement destined for hundreds or thousands of potential consumers.

These days, people are more fickle than ever before in terms of what they choose to read. If they feel that their needs are not being addressed, they are much more likely to move on and look for greener digital pastures.

Articles have the innate ability to target these desires and therefore, the product or service being offered tends to be more appealing.

 

The Presentation Itself

Most (not all) advertisements tend to work with a limited amount of space or text. Whether referring to a pop-up ad or a widget within a website, only a certain number of details will be observed. It can be hard to convey the main points of your product within these confines.

Thanks to modern coding techniques, articles are able to offer videos, infographics, flash presentations and numerous links to other sites (think of a good SlideShare presentation as an example here). This can be accomplished without appearing to overwhelm the reader.

 

Qualified Calls to Action

Many individuals who click on a link within a short advertisement are only mildly curious. So, conversion rates will be rather low. When this very same link is placed at the end of the article, the reader is much more likely to take action. He or she is likely to have read the entire piece; thus appreciating what you are offering in more detail. So, qualifying nurtured leads is much more of a reality.

Now, this is not to say that advertising is useless within the digital domain. We are rather pointing out that a well-presented article can have a massively positive impact without detracting from the appeal of what it is that you are offering.

Richard Tipsword
Markethive Developer

 

Sources:

1. http://www.wordstream.com/blog/ws/2012/10/16/guide-to-evergreen-content-marketing

2. http://www.wordstream.com/long-tail-keywords

Smart Marketing

 

Addressing the Complexity of Consumer Purchases

Many digital marketers will cite specific factors when taking about the buying process of a consumer. Variables such as age, location, gender and even income level come into play. There is no doubt that all of these concerns are very important, but are we missing something? To put it another way, what happens if you have identified all of these factors and your sales are still slumping? Assuming that you have not tried to market the chocolate tea kettle, the chances are high that you might still be failing to appreciate one key factor that is frequently overlooked. Namely, that the decision-making process of consumers can be broken down into three category (1). These are:

• Products that extensively solve a problem.

• Products that provide limited means to solve a problem.

• Everyday purchases (such as food and consumer goods with a limited lifespan).

Let's take a look at how these behaviors can affect the ways that a product is viewed.

 

The Mentality of the Buyer

A student who has just graduated from college is not likely to choose a product or service that extensively solves a problem (such as an expensive vacuum cleaner). Instead, he or she will normally be much more concerned with limited problem-solving products such as the cheapest type of pasta or whether it is better to choose powdered or liquid laundry detergent.

In the same respect, the mother of a newborn baby will tend to be looking for products that extensively solve problems as opposed to cheaper alternatives which may be of lower quality.

Finally, consumer goods such as cereal, socks and other “normal” items are not likely to be extensively analyzed for their ability to solve problems. There is very little thought involved during a purchase.

 

How Does This All Fit Into Digital Marketing?

Although this may appear to be common sense, you might be asking how these observations fit into the world of digital marketing. Even though these theories were written long before the age of the Internet, their principles in terms of buyer behavior are just as relevant. The fact of the matter is that whether a consumer realizes it or not, they are constantly making choices throughout the buying process. These choices are based upon how the product in question is PERCIEVED to help them. So, it makes sense that businesses which promote the problem-solving benefits of a product are more likely to enjoy greater success. To put it another way, consumers simply want to be confident that they are making the best choices possible (2). While this may not be as relevant when referring to buying a pair of socks, this concept is very important when speaking of email automation software or a website design service!

Clear and concise information is the best way to point out the benefits of a certain product. This could be a simple phrase, a mission statement or very literally stating with the item is intended to accomplish. Here are three examples:

1. Burger King: Have it Your Way

2. Johnny Walker: Joy Will Take You Further

3. Coca-Cola: I'd Like to Buy the World a Coke

In each of these phrases, the consumer is not only being told what the product delivers, but they also induce action. In turn, the buying process is simplified to an extent. This targets the very real human relationship between consumer and product.

You might have noticed that some of these strategies (such as the one produced by Coca-Cola) existed decades ago. Still, the principles are just the same in the world of digital marketing. Knowing how a product or service can solve a problem is the key to secure sales within your customer base.

Richard Tipsword
Markethive Developer

Sources:

1. www.researchgate.net/publication/235361430_The_Theory_of_Buyer_Behavior

2. theconsumerfactor.com/en/3-decision-making-processes-purchasing-behavior-of-consumers/

The Role of Attribution Models in Mass Marketing

 

The Role of Attribution Models in Mass Marketing

We have all heard of terms such as search engine optimization, clickthrough rates, meta tags and mobile-responsive sites. We are aware how these concepts and approaches can affect our marketing campaign. However, attribution modeling is one of those ideas which is unfamiliar (at best) and unknown (at worst). To simplify things, attribution modeling is simply knowing which channel ultimately gets the credit for a conversion if multiple channels are accessed. This can be much more tricky than it initially appears. Let's take a look at some potential shortcomings of attribution modeling before we define the important roles that it plays.

 

Not so Simple…

  • Many experts have pointed out that by its very nature, there can be a few problems with attribution modeling. Some of the most common are (1):
  • Sites which are visited every day may or MAY NOT be related to a conversion.
  • The addition of third-party sites and affiliate advertising further muddles attribution modeling.

Now, let's take a look at the positive roles that attribution modeling plays and how to leverage these roles.

 

The “Mass” in Mass Marketing

First, we need to look at attribution modeling as covering a campaign as opposed to measuring individual channels (2). Here's an example to highlight why this is important:

  • A business has observed that social media channels do not drive conversions as much as static searches. So, it chooses to place more of its focus on SERP rankings. However, sales slide and marketers are left scratching their heads.

The truth of the matter is that this enterprise has forgotten the “mass” in mass marketing. One of the most critical roles that attribution modeling plays is interpreting which COMBINATION of channels drives the most conversions. The big picture will be much easier to see over time. You need to start looking at the relationships of these channels.

 

Funneling the Results

Another important feature of attribution modeling is that it can provide you with the ability to funnel your results into an easy-to-read template. This is important, for it has been shown that up to 60 percent of all conversions occur as the result of an interaction with more than one channel (3). So, which channels are the most appealing to customers? When used correctly, attribution modeling can help you to answer this question.

 

Summing it Up

We can see that attribution modeling can have either a positive or a negative impact on your marketing campaign. This will all revolve around how you leverage such a tool. Part of your success will come down to the software that you employ and how clear the results are presented. Companies such as VisualIQ and Adinton are preferred by many businesses, as they are easy to work with.

It is just as important to appreciate the customer journey between initial contact and conversion. Data such as client preferences, their decision-making processes, and even their concerns are all areas to analyze. What are their expectations? What are their buying triggers? What types of customers prove to be the most loyal and (naturally), which channels relate to this demographic?

Let's always keep in mind that attribution modeling needs to take into account these factors in order to be a worthwhile tool. When used correctly and by appreciating the observations mentioned above, this lesser-known trick can have a massive impact upon your conversion rates and ROI.

Richard Tipsword
Markethive Developer

 

Sources:

  1. https://moz.com/blog/marketing-analytics-attribution-modeling
  2. https://moz.com/blog/the-importance-of-marketing-analytics
  3. http://www.cpcstrategy.com/blog/2015/10/attribution-modeling/

Why Personalized Emails Are King

 

Why Personalized Emails Are King This Year

2016 seems to be the year of SEO personalization. Whether we refer to organic content, long-tail keywords or user interaction, the world of online marketing has certainly become challenging. It is, therefore, a bit ironic that one of the most traditional areas of engagement is still not being addressed. We are referring here to user-centered email campaigns. Were you aware that an incredible 70 percent of companies have still not picked up on this trend (1)? So why has such a strategy become useful and what advantages does it offer when compared to “cookie cutter” emails?

 

Conversion Rates

This is the most obvious benefit of such an approach. An email targeted to a specific individual is much more likely to build a firm psychological “bond” over time. This will cause them to become interested in what it is that you are offering as opposed to sending the document immediately into the trash. Here are two examples to illustrate this point:

  • “Dear sir/madam, please find enclosed the latest offers that may suit your needs.”
  • “Hey John! It's been a while and I hope that you are well. We found a few offers that might be just what you are looking for!”

Which one would you be more likely to respond to? So doing away with the generic is the first step to increase conversion rates and build brand loyalty.

 

The Proof is in the Profit

To reinforce our last point, we should refer to a 2013 study that was commissioned by Experian. They found that personalized emails were able to generate a revenue that was six times higher than random messages (2). What is even more interesting to note, is that according to this very same study, it seems that only the travel industry has taken advantage of these benefits. Only 6 percent of companies which offer consumer-based products and services currently adopt the personal approach. Imagine what you could be missing out on!

 

Avoiding the Spam Folder

Many email algorithms such as Yahoo! Mail and Google have advanced safeguards against spam. This has become very tricky for an email that lands within this folder will continue to do so time and time again. Furthermore, how often do you check your spam box to filter out any emails that may have been placed there by mistake? Generic emails are now a waste of time, for the chances are high that they will not ever be seen. Personalized alternatives vastly increase the chances that the document finds itself within the inbox. So the customer or prospect is much more likely to read what it is that you may be offering.

 

Vendor Reliability

This is simply a fancy way of observing that Google will now take into account how your email is categorized when ranking your website (3). This should actually come as no great surprise, for their algorithms are becoming more advanced on an annual basis. Spammy signals can therefore dramatically lower your rankings and have a knock-on effect in terms of your marketing campaign. It is better to avoid this trap before you become a victim of it.

Whether you are concerned about your SERP status or you simply hope to establish a better connection with your user base, personalized emails can no longer be taken for granted. Thankfully there are many automated programs which will allow you to address the reader without having to spend an inordinate amount of time doing so. This is another example of how the Internet is becoming a truly one-on-one experience.

Richard Tipsword
Markethive Developer

Sources:

  1. http://marketingland.com/study-70-brands-personalizing-emails-missing-higher-transaction-rates-revenue-73241
  2. http://press.experian.com/United-States/Press-Release/experian-marketing-services-study-finds-personalized-emails-generate-six.aspx
  3. https://searchenginewatch.com/sew/opinion/2421290/your-email-marketing-may-impact-your-rankings

The Power of the Outbound Link

Modern Marketing: The Power of the Outbound Link

Determining the correct SEO and marketing strategies can be a bit difficult in this day and age. One of the most common “gray” areas centers around the use of outbound links. There are arguments both for and against their use and unfortunately, these strategies have often been associated with negative effects (1). This is much more of a myth than a reality. The fact of the matter is that outbound links have ALWAYS been used to boost SERP rankings and enhance SEO techniques. So why should marketers always employ these handy tools within their sites and what are some of the most profound benefits that they have to offer?

 

Added (and Scalable) Value

Even if you spend years developing a powerful website which offers turnkey solutions within your niche market, the simple fact is that you cannot be everything for everyone at the same time. To put it simply, some users will still not find what it is that they may be looking for. Quality outbound links can help to bridge this informational gap. Leveraging the power and sheer breadth of the online community will help to provide a better personal experience to the visitor. In other words, sites which offer relevant links to similar websites will be perceived better by the visitor. In turn, they can be prone to associate your portal with a higher level of quality. Let's also remember that tracking clickthrough rates and similar metrics is much easier if you include outbound links within your content.

 

Agreeable to Algorithms

We have all heard how Google is changing its ranking methods. Over time, these overlords have become much more discriminating in terms of how a website is perceived and as their algorithms become smarter, targeted keywords and a clean layout are no longer enough. Quality outbound links provide two major benefits (2):

 

  • They help Google to further understand the content of the page.

  • Quality links build a solid reputation and therefore, the page itself scores higher.

 

Low-quality sites tend to include spam-filled links and unsurprisingly, these portals will suffer in terms of exposure. It is likely that the algorithmic demands from Google will become even more stringent into the foreseeable future.

 

Linking Out and Linking In?

Whether or not we realize it, we are all part of a greater online community. One of the mistakes that can be made is to assume that outbound links offer a one-off effect and that this effect ends once the user navigates to the page in question. However, websites which provide reputable links to other portals also tend to enjoy a greater number of inbound links. This arises from the fact that third-party sites and content managers will appreciate that you are “spreading the word”. They are more likely to return the favor and feature your product or service on their page. This is perhaps where the term “link” came from; we are all parts of an ever-increasing virtual marketing chain.

 

Further Engagement

Finally, we need to appreciate that outbound links create opportunities for other professionals (such as bloggers, forum members, and social media experts) to visit and interact with your site. This can help to add a sense of reputability and once again, such engagement will further boost your rankings.

Of course, the term “quality” has been used in this article multiple times. It is only through transparent and trustworthy link-building techniques that you will enjoy such benefits. Much like any other marketing strategy, you get out what you initially put in!

Richard Tipsword
Markethive Developer

Sources:

 

  1. https://moz.com/blog/5-reasons-you-should-link-out-to-others-from-your-website

  2. http://www.shoutmeloud.com/seo-benefits-and-tips-for-outbound-links.html

Why Videos are Outperforming Pictures in Regards to Online Marketing

Why Videos are Outperforming Pictures in Regards to Online Marketing

video marketing,inbound marketing,markethive,tipsword,tipco,blogging

Videos have always been a high-demand medium for those who are looking to promote their product or service through online channels such as YouTube. However, you may have noticed the growing trend of embedding videos within a website. The same holds true for social media platforms such as Facebook. Why are videos taking the world of digital marketing by storm and what can we expect to see in the months ahead?

 

Information and Entertainment

It could be argued that the days of static SEO-rich text are fading away. Still, we all know that quality content can ultimately make the difference between a sale and a missed opportunity. Videos are set to bridge the gap between success and a lack thereof. A recent study by Cisco highlighted that videos are slated to account for no less than 69% of all consumer traffic by 2017 (1). The fact of the matter is that we live in a visually oriented society. Failing to capitalize on this trend could have negative consequences upon your business plan.

The Smartphone Influence

Another factor that is impossible to deny is the fact that we all use our smartphones on a daily basis. From downloading the latest games to watching a streaming broadcast, the days of 4G are now upon us. Very few consumers are willing to enlarge a block of text and read it from beginning to end in order to get a handle on what is being offered. Videos can accommodate this need in a fraction of the time. Any small business that fails to take advantage of this opportunity could soon find itself playing a game of catch-up for years into the future.

The Reach

Content marketing can be a tricky arena. It is difficult to understand what an audience may want and if static text or info graphics are boring, there is no doubt that your sales will suffer as a result. These concerns can be (partially) addressed through the use of video. For example, were you aware that YouTube receives more than 1 billion visitors each month (2)? In the same respect, the average consumer within the United States views at least one video each week. The fact of the matter is that videos can provide access to a massive pool of potential buyers.

The Personal Touch

We should never forget that videos enable us to connect with an audience in ways that would simply be impossible through a static website. Let's imagine that customer has a complaint about a product that they recently purchased. As opposed to sending a lengthy (and formal) email or simply replying to a post, imagine the impact that a personalized video response would have upon the future buying decisions. Additionally, other clients are likely to be very impressed with your ability to go “above and beyond” the norm.

Brand Uniformity

Another great aspect of videos is that they can be embedded across multiple sites. So, you could very well provide an outbound link to your Facebook page, a specific blog or even to YouTube itself. Not only is this a great way to increase your brand recognition, but Google looks favorably upon these actions.

Videos are without a doubt here to stay. Although well-written text and flashy graphics are always good ideas, we can't deny the fact that consumers want to be entertained, engaged and informed. Videos are the best ways to promote your product in a way that is appealing to your growing audience.

Richard Tipsword
MarketHive Developer

Sources:
1. http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html
 

2. http://www.youtube.com/yt/press/en-GB/statistics.html

Twitter Made Easy

Twitter Made Easy

Making a success of any business today would be better served if the internet was used. The internet being the far reaching tool that it is, helps to create the desired revenue for the successful business venture. The internet, specifically the social media tools have over time proven to be the most successful. Learn about Twitter here.

Twitter Basics

Tools like twitter can effective create the attention that is necessary in getting the information about the business to the wider audience. This is done with virtually no cost involved.

The planned site must is attractive enough to be the cause of the twitter exercise thus ensuring the desired amount of traffic to the site. Providing material that is worth discussion or viewing with the intention of dispersing information is very important as this is what will cause the interest to stay.

As the twitter platform is comparatively personal. Ensuring the exchanges have some form of follow ups is beneficial to the host. If the users are made to feel special, then it is almost guaranteed that the host site will garner the desired traffic which will eventually be converted to revenue.

Spending some time to personally address issues or comments will encourage the user to stay loyal as they perceive their participation to be well received and valued.
Being consistent, as in a daily basis also is another element to consider at it allows feedback and comments to be shared from a more current standpoint.
Building a rapport with the users is always a good idea as both parties will eventually attest to benefit from the exchanges. Building the list of customers, prospects, potential buyers all depends on whether the material being discussed is of high interest value.
Having a great product or service is of no value if it is not made known to the masses.

 
 Know The Difference Between Posting And Spamming

Spamming is perhaps the most annoying application that most internet users are weary of. Basically the spam element involved the sending of material in a continuous and abundant manner causing the recipient to be overwhelmed with unwanted material.

This will basically cause a lot of problems when the inbox becomes jammed with all the unwanted solicitations.

Therefore one needs to be careful to ensure the material posted is designed and posted in a way to does not cause it to fall into the spam category.

Most spasms target individual users who use the direct email messaging platform regularly. These email listing are more often than not “stolen” from other more legitimate sources with the intention of using the said list to post the material categorized as spam.

The two main types of spam but both are an equally unwelcomed solicitation.

Postings however are very different in its original design and intention aspect. Though having the same desired reach of the target audience, the posting element is used to create visibility on the internet but with the distinct difference of wanting to create an interaction.

The message is replied to in the form of email, internet forums and use net. The benefits of posting may include being able to harness direct visitors to the site, branding position, promotion of the site and its material of services or products, creating external links and many more positive contributions.

Posting also provides maximum visibility online. The classified ad site can be used without being feared as being categorized as spam and with this comes the advantage of being marketed effectively.
The hopeful result here is that through the posting even the uninterested viewer may be convinced enough to make the transition into making a more positive commitment.

 Be Clear On What You Are Promoting

Getting noticed on the online business arena is only possible if viewers are clear on what they are viewing. Put up ambiguous posting will not help to ensure the target audience nor will it ensure a successful presence on the internet.

 Some Tips

Here are some points to consider in ensuring the posting is clear and understood:

• Deciding and designing the material to be posted must follow one theme. When the material posted does not correspond with promotional tone then it can be rather confusing. Therefore the theme should be decided even before the actual designing of the posting is started.

• Understanding what the desired end goal is, contributes to the actual tools and formats that will eventually be utilized. When the goal is clearly identified, then the best suited tools available for internet marketing can be identified for its corresponding contributions.

• Besides the posting content it is also important to provide information on the actual supporting freebies, promotional gimmicks, possible back links, and any other content that would function as an advantage to the viewer visiting the site.

• The posting should also be very clear in the actual visual presentation style so that the viewer will immediately be able to identify with the content without having to resort to various clicks and long winded reading material.

Besides doing all the above using the right platform to get the posting to the target audience is also something that should be given serious consideration.

Newsletter promotion, blog digest, using the social media network, websites, and other forms of making things personal will all help to gain the attention of the target audience effectively.
The promotional plan and promotional strategies should comfortably merge into the same theme. This should in turn have the overall focus of the main achievement being sought.

Communicate With Others To Convey Professionalism

There are several different aspects that are usually addressed in the quest to stay professionally based with online dealings. The individual has the advantage if professionalism is extended and perceived to exist.

Perhaps the first area that professionalism should ideally cover is the area of etiquette. The universally accepted common elements would include having the semblance of being polite, being able to address each situation with a level of sincerity, working towards creating satisfies customers and many more.

Taking the time and effort to consider the subscriber list or group as a whole and addressing them as if each one was an individual concern and special would allow the positive basis of the relationship to be built.

Making a positive impact is also another way of portraying professionalism. When the other party is assured that the concerns will be addressed and then ensuring the follow up procedures are followed will create the level of professionalism that few can refute.  

Using email addresses that are appropriate and professional sounding is also necessary if one want to be taken seriously in the business arena. Simple but often overlooked is the need to ensure all content is accurately written and factual.

Using a suitable descriptive subject line is also a way to showing professionalism and avoids being identified or classified as spammers who also have casual addressing choices. Being specific, clear, reasonable and to the point is also showing professionalism as most people do not have the time or inclination to entertain unsolicited interruptions.

The items included in the signature should be of a professional design and content. Unnecessary information should not be included as it would not be deemed necessary.

Ensure all communications is done professionally and with only information sought exchanged. Keep all exchanges short, accurate and to the point.

 Learn How To Participate With The Community

Using twitter to enhance presence and positioning within the social platform is one of the reasons it was become a much sought after tool. This tool allows the desired traffic to be directed to the site through the twitter exchanges which act indirectly as a good advertising tool.

 Check In

The following are some of the recommendations that should be utilized in the quest to participate effectively:

• Making use of the hashtag symbol (#) followed be the name of abbreviation will allow for the sharing of posts between the viewers of a certain group and also follow the twitters connected to the same or similar hashtags. This particular norm has managed to successfully and effectively create the twitter chat that is both exciting and informative.

• For the more experienced twitter dabblers using the twitter chat tool while ensuring the twitter station is well tuned to filter out all unnecessary and annoying noises is important. As there is often a lot of static and other background noises the actual quality of the exchange is more often than not compromised thus the need to intentionally focus on this elimination.

• Upon identification of the hashtag for the desired community or group and the corresponding twitter char tool that is most workable, logging in should be the next step taken. Sometimes timing and dates do play a role, as the particular group chat may only be scheduled to fit a preordained pattern. Also remembering to include the hashtags in one’s own tweets is important so that the comments and question posted can be viewed by other too. In this medium it is also possible to include and also popular to see the expertise of a moderator helping to guide the elements of the discussion to ensure all stay focused on the subject at hand and also some sort of decorum is adhered to.

 Learn How To Make The Most Of Your Account And Profile

There are several effective ways to maximize the use of the twitter tool to enhance the account and profile of a site. The more exposure the site is able to attract the better the prospects of increased revenue earned.

Tips

The following are just some recommendations on how to go about achieving this ideal scenario:

• Perhaps the foremost point to make would be to effectively use the twitter tool to find and add newer contacts to an already existing list. The literal concept here is follow and be followed. Using emails as another follow up tool will encourage the viewer to pursue the initial contact.

• Letting the viewing audience know that there is a twitter page where your antics can be followed is part of the social networking engine. Using the other tools on the social networking platform to announce this is quite effective.

• Adding the twitter information to the email signature is also another way to allow and encourage viewers to follow the postings.

• Blogging about the twitter page being featured is also encouraged. Reminding all viewers of the regular intervals of posting through the blogging tool will create the excitement to encourage them to keep tabs on the latest information being dispensed.

• The twitter widget is also another additional beneficial element to make use of as this allows the other viewers to be aware of the frequency of the twitting exercise. The twitter widget should be added to the site of blog.  

• Listing on the twitter directories is another way to explore the possibilities of getting noticed. These directories are very effective in getting the site noticed by those seeking similar information.

• Ensuring the twitter page is attractive and attention grabbing will create the interest in wanting to follow the page. Use eye catching background and color schemes, avatars and bio information.

Avoid Over Promoting

Over promoting is a very dangerous category to fall into as this may eventually cause the viewing audience to turn elsewhere for the information they seek thus severely damaging the twitter page’s chances of making a success of whatever is being featured. Therefore it is necessary to check that this negative element does not appear and cause the damaging effects.
Be Cautious

Twitters have a “language” of their own and understanding and using it is both necessary and beneficial if the individual hosting a twitter site wants to be taken seriously in this arena.

There is a need to ensure the various new terms used as posting material which does not adhere to this will eventually get the site discredited or ignored. Choosing an unsuitable name is also to be avoided as this will cause the professionalism element to be severely discredited and not taken seriously.

Getting into a bragging mode with the intention of promoting something is a thinly disguised attempt to get noticed. When done often enough it will cause the exact opposite effects instead, as those originally viewing the site will end up being exasperated and bored.

Bad choice of timing is also another element to avoid as it may seem that the tweets are being run too frequently and even if the viewing was missed initially.

The unsolicited frequency of the tweeting exercise will eventually cause annoyance as viewers may no longer be interested in the same information being posted.

More often than not this self promoting material can get redundant even if what is being promoted is useful and relevant in the host’s perspective.

Repetitive information will become stale. Sometimes when there is too much promoting done, the basic need to address certain issues are overlooked or ignored. This will frustrate the participating viewer as the concerns fail to be addressed effectively.

Follow And Use Relevant Tweets
In order to gain beneficial leverage in the online business platform various advantages elements should be sourced and utilized as often as possible. Following and using relevant tweets does have its benefits and it should be worth taking the time and explore this further. Below are some of the reasons why following and using relevant tweets can be useful and beneficial:
Be Relevant

Making use of the hashtags will allow the relevant searches to be more efficient and convenient. It increases the chances of the tweets being viewed by those interested in the particular area being featured. However using multiple hashtags should be avoided as it will only be categorized as spam.

Using twitter to check what the competitors are doing in terms of new launches, promotions, products, services and a variety of other progressive exercises is definitely a wise move to make. This information will help to enhance one’s own endeavors and bring about more compatible percentages of increased success.  

Tweets should also be carefully analyzed for its popularity and responsive presence. Tweaking the information posted or ideas exchanged in order o attract attention is necessary in order to stay relevant.

In order to do this one must first understand the abbreviations commonly used by the twitting participants. This is the only way one will be able to follow and understand the contents of the tweet.
 
Wrapping Up

And finally…Keeping track of the hottest and most relevant topics being discussed or featured by twitter participants is important in the quest to stay informed of the market sentiments. This is most important when there are business projections and planning to be explored. Understanding the top trends or interest of the viewing participants will give the individual an idea of what will work and what wont for that particular period in time.

Richard Tipsword
MarketHive Developer