The Emerging Importance of Videos Within Marketing Campaigns
What are some of the most memorable marketing campaigns that you have ever seen? Does static text or a clever email come to mind, or do you instead recall a snappy video? The chances are high that videos rank at the top of the list. These entertaining mediums are highly effective at capturing the attention of the audience while they are able to be much more creative in terms of the content delivered. What are some of the other reasons why videos are now set to take center stage during 2016 and beyond?
Landing pages now need to be more engaging than ever before. One great way to accomplish this is through the use of a video. Whether referring to testimonials, product overviews or how-to media, marketing analyst Unbounce reports that conversion rates can increase by as much as 80% when videos are some of the first interactive experiences (1).
Videos have the ability to capture (and hold) the attention of the viewer for longer periods of time when compared to traditional textual content. This is very important, for the addition of a video can help decrease bounce rates. The longer that an individual remains on a page, the more likely it his that he or she will take an interest in what is being offered.
Mobile Phones and Their Relation to Videos
It is estimated that 48% of all mobile users employ apps to watch videos (2). However, this is not the primary reason why videos are critical to address this audience. Have you ever tried to read an advertisement on a screen that is only a few inches wide? This can be nearly impossible; especially if the content or graphics are intricate. Videos can do away with this situation. They can be quickly and easily viewed. Even if the screen itself is not watched, the fact of the matter is that the audio contained within is able to convey the ultimate purpose of the business and product in question. Those who are on the go or browse the Internet coming and going from work will particularly take advantage of these qualities. Add in one click sign-up and the odds of getting the prospects info is greatly increased!
Getting on the Bandwagon
Video advertisements are growing in their number as well as their popularity. To back up this observation, ComScore has shown that the average Internet user now spends no less than 16 minutes every month watching these marketing campaigns (3). This number has dramatically increased when compared to only a few years ago. Businesses which are able to leverage this medium now can place themselves ahead of the competitive curve. In fact, video marketing could very well be just as impactful of a trend that social media campaigns represented five years ago.
Better Viewer Recall
This last observation has just as much to do with human psychology as it involves digital marketing. Videos use a number of different mediums to get their point across. Music, graphics and the spoken word are obviously the top three. Each serves to reinforce the other. Videos are therefore much more memorable than the average PR campaign within a static website. Higher retention rates equate to better chances that the consumer will recognise a brand and take action in the future. These are five of the main reasons why video advertising is without a doubt here to stay. Taking into account that such widgets are very easy to embed within a website, it makes a great deal of sense that marketers will be using them to their advantage throughout 2016.
Mobile or PC? What 2016 Has Told Us About Mobile-Friendly Pages
For most of us, the smartphone has become a critical part of our daily lives. From checking our email to taking the occasional “selfie” and chatting with others on social media, the laptop may indeed soon become outdated. However, 2016 already seems to be a landmark year in terms of the rise of the humble and yet powerful smartphone. As marketers, what have we already learned about the importance of this device and what trends can we expect to continue into the foreseeable future? In order to leverage the benefits of mobile devices, it is critical to understand the answers to these questions.
The Trend Only Grows…
Many manufacturers have already performed detailed studies in regards to the importance of the smartphone in years to come. While it is already true that there are more mobile devices on the planet than people, the statistics do not end here. For example, manufacturing giant Ericsson predicts that more than 90% of all individuals over the age of six years old will possess a smartphone by the year 2020 (1). 2016 has already seen a massive rise in the use of these devices and thus, the market is huge for companies that are keen to keep ahead of the curve.
The Younger Generation
Did you notice that in the last paragraph, we stated that 90% of those six years and older will possess a mobile device? This is pivotal to note, for it shows a shift in the buying demographic. During 2016 and beyond, marketers will have to shift their PR strategies to meet the needs of this audience. If advertisements are outdated or considered to be stale, valuable revenue could be lost.
The Demise of the Personal Computer?
So far, we have only mentioned the prevalence of mobile devices. What about the humble PC? Are the predictions which state that it will go the way of the digital dinosaur true? In 2014, some analysts predicted that PC-focused manufacturers would be gone between 2016 and 2020 (2). This is obviously not the case. Still, it is only wise to assume that the number of static PCs and laptops will continue to decline. It would nonetheless be foolish to assume that these clever devices will end up in the scrap heap in only a few short years. 2016 has simply shown us that companies need to focus on marketing for the mobile community as opposed to the PC alone. The ONE truth seems to be that pages which are not optimized for personal computers will undoubtedly suffer in terms of rankings and clickthrough rates.
No Longer User Preferences Alone
Some marketers still believe that the only motivation to optimize a page for mobile devices is to satisfy the needs of the user. In 2015, this was arguably the case. However, the wizards at Google have once again added in their two cents. Now, pages which are not adapted to mobile devices will actually be penalized in terms of SERP rankings. This should be a concern for any digital marketing guru, for pages designed for the PC alone will not attract the much-needed traffic required to stay ahead of the competition. Adapting these portals now is a great way to prepare for the future.
To put it all together, the PC is not going anywhere anytime soon. However, the impact of the mobile device during 2016 is undeniable. Being able to tap into this younger, Tech-savvy audience is arguably one of the only ways to ensure success during the remainder of this year and into the future which is already looming around the next corner.
Is it necessary to have a goal to become the best blogger in your niche? Is content marketing something that the public on the web is seeking? Many have asked that questions about the value of content marketing and wondered if it is limited to a few types of businesses. This article was printed in Hubspot in August 2014 titled, How To Become The Best Blogger In Your Niche.
Back in 2012, Max Nisen wrote, “Content marketing is one of the biggest new trends.” He reported NewsCred’s CEO Shafqat Islam as saying, “Every Fortune 2000 company today is a candidate for content marketing. If they're not doing it, they will be.”
Two years later, Nisen and Islam’s prophecies have come to pass. We are in the age of content marketing — and it's showing no signs of going away. The content marketing arena is now so vast and so complex that people are starting to get lost. Don't believe me? Just take a look at this hodgepodge of an infographic from LUMA:
In spite of the scary complexity, blogging is still the one of the most powerful weapons in the content marketer’s arsenal. And the better the blog, the better the content marketing efforts.
So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. It’s only logical. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success.
And here’s the really good news: You can become the best blogger in your niche. In the post that follows, I will provide three points that explain exactly how to gain that edge.
1) Know your audience.
Answer the most important question: “Who is my audience?”
Too often, bloggers start with the wrong question. They ask things like:
How can I be interesting?
What can I write about?
What will make this post more engaging?
Those are great questions, but they are totally meaningless unless you first understand your audience.
I came across a line recently that stuck with me:
When you blog for someone, you will have plenty of things to write about. What’s more, you’ll communicate in the right way — you'll be more "human" and familiar if you treat your audience like real people.
What is the relationship between the writer and the reader?
How much does the reader know
Is the audience likely to agree or disagree with you?
What will the reader do with the information?
The clearer your view of your audience, the better your writing will be.
Your audience is smaller than you think.
Keep in mind that your audience is probably smaller than you think. Traffic metrics do not reflect an accurate count of your engaged audience. A better way to understand your audience is through engagement metrics.
In a study conducted by Chartbeat on Slate readership, they discovered that the most engaged readers were those who scrolled below the fold. A full 86% of engagement took place when readers scrolled to read an article.
Also, share metrics tend to skew the perception of an engaged audience. The people who share your articles don’t always read the whole thing, as an Upworthy study showed. This chart below indicates how long users stayed on a page compared to the point at which they shared the article.
Your true readership is made of those who are engaged — the users who read your entire article and absorb the material.
You can build your audience.
Even though it is smaller than you think, you can also build your audience. Great bloggers grow in size and reputation. That’s what this article will tell you how to do.
The more you blog, the better knowledge you’ll have of your audience. You discover what they love, what they don’t love, what makes them click, and what makes them convert. In my Complete Guide to Building Your Blog Audience, I wrote this:
"A great blog begins with the content you create, but to be successful, a blog also needs a strong community or audience."
So you should not only learn who your audience is, but also shape that audience, too. To a certain extent, you get to decide who your audience is, and what they want to hear.
Everything starts with audience. If you know your audience and speak directly to them, they’re going to love you.
2) Be consistent.
You’re not going to be a wildly successful blogger unless you’re consistent.
"Quality of content and consistency are the most important factors in setting up your schedule … Consistency will keep them engaged, build brand awareness, and — if done right — help convert them to buyers."
It’s easy to talk about consistency, but it’s hard to do consistency. Bruce Springsteen wasn’t exactly a content marketing professional, but he had a great line about consistency:
"Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time."
What worked for The Boss works for content marketers, too. You want to be a blogging rockstar? Take it from a real rockstar: Consistency matters.
Being a rockstar blogger feels good. But waking up early every day, hitting the keyboard every day, and maxing out your mental resources every day doesn't always feel good. But that gritty pain is what consistency is made of.
How often should you blog?
So, what does consistency mean in real numbers? How often do you need to publish a blog post? To answer this question, I’m going to be all evasive and tell you to refer to point one — know your audience.
"As long as the blog post serves these two goals it’s worth doing a post: 1) Is a compelling and interesting story to your target audience (the reader), and 2) Serves the objective for your blog. If that means five posts per week, great. If it’s one per week, that’s fine to. [sic] Focus on whether or not you have a story worth telling."
I can’t give you a hard and fast number. I can, however, recommend a minimum threshold — you should aim for at least one post a week.
"We aim for an element of storytelling in each of the posts we write, often starting a blog post with a personal anecdote or moment of transparency."
Transparency is a tricky thing. On the one hand, relationships are built on trust and transparency. But it’s hard to be transparent. Nan Russell, in Psychology Today, had some cogent insights about transparency:
"People want other people, not necessarily themselves, to be transparent … Some people find transparency threatening, especially at work, while others find it exhilarating. Some confuse transparency with authenticity, or think transparency means communicating everything or knowing everything they want to know."
Transparency is important in blogging, because you are building trust, developing relationships, and growing an audience. At the same time you must exercise your transparency in a thoughtful and intentional way. You’re not going to spill business secrets, gossip about others, or divulge information that puts you in a dangerous personal situation.
The best advice that I’ve read comes from the article I cited above, regarding the role of transparency in the workplace. These principles, as I’ve restated them and applied to blogging, will make you appropriately transparent:
Tell stories that demonstrate your openness and vulnerability.
Make sure you are respecting your boundaries of confidentiality and the confidentiality of others.
Use your transparency to help others, not simply for the sake of being transparent.
Transparency engages readers and turns your blog into something that readers love. As I’ve studied many blogging niches, I’ve discovered that the bloggers with the greatest degree of personal disclosure are the most successful. So if you want to be a successful blogger, you’ve got to get personal and transparent.
Being the best blogger in your niche has very little to do with writing technique and flawless grammar. Those technical skills kowtow to some way more important things:
Knowing your audience.
Being totally transparent.
If you put these techniques into play, you’re on the path to blogging domination and content marketing success.
DR. Raymond Jewell, is a leading economist and Home Based Business Consultant. He is a Alpha Legacy member of Markethive and manages several blogs on the hive. Markethive Systems is just a click and a sign up and you can witness the power of the Hive first hand.
“… $20,000 Monthly income potential…Today Google showed 70.3 million sites under the search term "MLM". All of those people are your prospects…”
I say, “Why broker leads when one can generate leads?” Leads that a marketer generated him/herself are much better than leads on a list purchased from a lead broker.
Have you ever purchased leads, or used purchased leads? My experience is that purchased leads are largely a waste of time and money. Do you know when, where, or how the broker acquired the leads you purchased? Maybe the broker purchased the leads months or even years ago from another lead source.
Maybe the lead broker did capture the original data, but the data is easily manipulated. When the capture date gets more that a few months old, the broker can freshen up the list merely by adjusting the date to something current (within the last 12 to 72-hours) so he can sell the list as “fresh” leads.
Lead brokers are known to sell and resell, and resell their lists over, and over, multiple times. There is more than one reason for the saying, “The money is in the list”.
People tend to change email addresses, phone numbers, addresses, etc. on a regular basis and for multiple reasons. There are as many reasons as there are fish in the sea. How do you know that the data in the list you just purchased is at all accurate? Quite frankly, you don't know!
Names can stay in a broker's inventory for 10 years, or more.
Knowing this, why would anyone in their right mind buy lead list? When new people start out on a business venture, most of them have any sort of a reliable list. Didn't you start at zero names on your first business opportunity? That's called “lead poverty”.
People tend to do desperate behaviors when in lead poverty. When a new marketer has only a few leads, maybe around 10-50 live leads, anxiety sets in and desperation to make a sale, so the new marketer may call everyone on their list every day, or send text messages to those who don't answer the phone, or send out email messages, etc. Come on and admit it, nearly everyone did silly things like this. How many prospects did you actually offend and chase away with such actions? Don't fret over the mistakes. Chalk it up to the learning curve. However, we can help new people avoid those mistakes and teach them better methods.
Most people starting off in a business opportunity don't know how to start making a list of people to contact. They certainly don't want to contact their “warm market”, again… for the umpteenth time. Haven't you been there? (Likely more than once.) Yours truly sure has (more than once).
We don't want to face failure on the first or second day. We start getting desperate We find an ad about purchasing a list of leads. Maybe the ad offers a small amount of free leads as a teaser to get your contact info. Boom! The broker collected a fresh, responsive, opportunity seeker lead just that easy. Maybe it only cost the broker a list of 100 leads to capture your information. That list is likely the same list that he gave to 75-200 other desperate souls in the same boat, this week. Remember that the broker has likely given away that same list for several years to hundreds of other people like you. Do you really think the broker is going to give you a real list of fresh leads?
Your fresh information is worth a lot of money to that broker. Some brokers sell your information as a “premium” lead for $3-5 ea for some purposes, and up to $25-35 ea for other purposes. One guy in the insurance industry said that he paid around $35 ea a couple of years ago for leads through the insurance brokerage he worked in. Tell me just how many of those leads do you want to purchase?
How would you like to have an endless supply of leads who want to hear your message and buy your products, any time you make an offer, over and over? If a marketer had such an endless supply of leads and prospects, couldn't we call that “lead prosperity”?
I searched the term “MLM,” and found 25,300,000 results. The term “Network Marketing” produced 51,700,000 results. “Network Marketing sites” produced 20,300,000 results on Google today. How many users are there on Facebook, LinkedIn, Amazon, Google, and other forums? There are many hundreds of millions of people using these sorts of forums. All of these people are using and consuming lots of product every day and week of their lives. There are more than enough prospects and customers in any niche of the overall marketplace to provide a very decent livelihood for many marketers.
Isn't the challenge that we all face in marketing our respective businesses? Aren't we faced with the choice of buying lists from someone who has likely manipulated, altered, and convoluted the data, or generate the leads ourselves?
If we generate the leads and data ourselves, we know exactly what interested the lead, the date and time when the lead provided the data, and that a live person responded. Isn't that some valuable data? That information is in your list. It is a unique list. It is a valuable list. There is money in that list.
How does a marketer use those purchased lead lists? Typical uses include cold calling, sending out email broadcasts, even sending solicitations via surface mail. Taking that sort of initiative is outbound marketing. Many marketers have used such methods for decades, and made actual fortunes. However, is that the most effective way to do business, make sales, and generate revenue for the business?
Honestly, who likes to do cold calling? It's hard work, emotionally. It can be effective, but it is frustrating, at best. Who likes getting email from someone you don't know? Don't we all feel a bit offended with a bunch of strange email in our email inbox? None of us like that stuff. There must be a better way.
What if prospects and customers actually came looking for our products and information? Wouldn't that change the whole marketing dynamics?
Marketers can use a blog, assorted social media sites, newsletters, with links to the assorted sites to attract readers. When people come to those forums, read and interact with each other and leave their contact information, your efforts are inbound marketing and those leads are more valuable. The people wanted your information. They wanted to give you their contact info. They want more of what you are offering.
Welcome to inbound marketing. We haven't intruded on anyone and risked offending anyone with our sales pitch. People came with some interest in our products and services. Isn't that lead more receptive to our pitch and promotion? Isn't that person more likely to purchase our products? You can sell to that person more often and for a longer time. That person is worth a lot more to your business than any lead list that you purchase. Inbound marketing is far more productive than outbound methods.
Personally, I would rather have a list of inbound leads that I generated than any list from a lead broker. Using a purchased lead list may be a way to get started, or have something to do while the inbound strategies kick in, but make sure it is only for the short term. Do not count on it for any long term use.
My advice: do not become a lead broker. Instead, implement inbound marketing strategies to develop your own unique list and make more money in your business.
I have been given the task of reviewing a piece of software, mainly due to my technical skills and the fact that I am a software developer myself .. for over 30 years .. wow .. scary stuff when I actually write it down.
So here goes …..
The company behind this makes various claims that the software will save you time.
It does this by automating various tasks to grow and develop relationships (or associates as they are called) within the IBOTOOLBOX community.
However, there are some major issues with the software, which I will expand upon.
IBOToolbox is one of the most popular social sites for network marketers and home business owners.
The platform offers a variety of ways for network marketers to promote and grow their online businesses.
One of the best ways to leverage IBOToolbox, is to use it as a long-term relationship building platform to drive traffic to your content.
1. Finding new associates
2. Responding to new associate requests from others
3. Replying to messages
4. Posting to the wall
5. Sending messages
As you see the list above indicates that there is all the normal functions that would help you grow your network.
There are some issues though, the main one is that for each task you want to do, it first makes sure you are logged out and then logs you back in.
This is pretty stupid in my opinion … this procedure done each time you want to perform one of those tasks is setting you up to be terminated. No real person would do that and is therefore not mimicking a real user … the systems at IBO would easily spot this and often do … AND RESULTS IN ACCOUNT SUSPENSION
The delay between messages being sent or wall posts made is also a recipe for disaster … allow 2 or 5 minutes between each one is also guaranteed to have your ACCOUNT SUSPENDED
The software shows the browser session within the applications window. The response time when navigating around is extremely slow.
VERDICT: 1 OUT 10
I would not recommend buying this product … not unless you want your ACCOUNT SUSPENDED.
The number one reason is not because of the product, not because of the company, and not because they woke up that morning and said "I'm going to join a Network Marketing Company today." The Number One reason is YOU! What is your responsibility in this picture? What is your responsibility in order to help your new distributor grow a six figure annual income?
You are the reason for your distributors success. If you want to grow a six figure per year income you must know how to attract new people to your team. You're team members are buying you not the company. Many times network marketers do not take this part seriously and after a brief period the new distributor quits.
Why did they quit? Because you didn't build that relationship and were out looking for the next distributor. The responsibility is huge and must always be in the mind of the team builder. I'll say it again, "People don't join network marketing for products [although that helps], or the company, they join because of you". You must build the relationship and appreciate the person whether they join your business or not. I know many network marketers who love you when they get income from you, and will not have anything to do with you when they don't. Don't be one of these! People who join you, do it for a reason.
They are looking for your many assets that they saw in you;
Your ability to lead
If you are new to network marketing, others will not know what you don't know unless you tell them, but will look to you to lead them to wealth and happiness. If you can't do it, get your sponsor to do it. if you are in a network marketing company and your sponsor has quit, keep reaching up and find someone who knows what to do. They will help you! You should use your sponsor for at least 90 days when you join a company in order to learn what to do and not to do.
Years ago people served apprenticeships to learn before they were able to fly solo. This is no different, you have to learn so you can be good at it. Network Marketing is like any other profession you must learn it to be good at it. Take the time to learn!
Build the Relationship
Don't woo your potential distributor to join in the first meeting, it's like dating and expecting to have sex on the first date. if you are successful on the first date you know what type of person you will end up with. if you barf information all over them right away they will not respect you. Build the relationship and make sure that your prospect is right for the company. To many times people are persuaded to join a company and they end up being duds. If you have a team that is doing nothing you will not make any money, it's a simple fact.
Create a mechanism to deliver information about your company over time. I think the internet term is DRIP information to the potential team member and let them get comfortable with it. Build the relationship and drip information at the same time and you will end up with a good team member but if you rush it you will end up with a person who is not happy. Believe me there are many unhappy people that have been worked over by the network marketing business model and don't trust it. Please don't create more of them.
In Conclusion, make sure you nurture your prospect and build that relationship. While building the relationship make sure that you school them in the company, products, and the network marketing business model and teach them how to do the same with their prospects. To make a six figure income you must present your company to 1 person per day, which is 365 people per year, which will give you ample amounts of people you are exposing to your team and business. Anything short of this will not work.
20 Untapped Network Marketing Tips, Secrets, and Strategies
Internet Basics: Provide value, build a list, take action, be a leader and well branded.
How about some tips, secrets, and strategies that are a little more strategic, untapped, and actionable?
1. The Online Guerrilla Marketing Method Of PR
Believe it or not, word-of-mouth marketing is still one of the most powerful ways to promote network marketing products.
In fact, most multi-million dollar MLM companies were built via word-of-mouth, and that was back in the 60s.
These days, with the internet (and a little creativity), you can get the word out on a MASSIVE scale.
Send your products to bloggers for them to review.
A while ago, I was looking into an MLM company called “In A Pikle” and stumbled across this In A Pikle product review:
The first thing I noticed was the message above the fold:
Thank you In A Pikle for providing me with a product to review, free of charge. These are my own honest opinions.
It’s a classic example of the business owner using the power of word-of-mouth marketing by giving away the product to bloggers to review…
And it looks to have worked incredibly well!
Take a look at a few of the comments from the blog’s readers:
…and did you see how powerful that call-to-action was?
The blogger, Rachel, threw in the works:
With all the quality products the MLM industry offers, you shouldn't’t have any trouble getting positive reviews along with interested readers to your distributor link.
Here’s how to do it:
First, head over to Tomoson, and then click on “Send Products To Influencers” and then choose the category that best fits the products you sell:
You’ll then have a range of targeted blogs to choose from along with a wealth of stats and info:
When checking out blogs, look for some kind of “Sponsored Post,” or “Advertise With Us” page:
These pages will basically explain what the deal is:
Next, once you have done some homework and have a few blogs that you like, send the webmaster an email.
Something along the lines of this:
Hi [First Name]!
I just stumbled across [Blog Name], love your style and the products you review.
I actually sell [Topic] products and wanted to ask you about having one of them reviewed. I’m very interested and curious on the steps involved.
I’d be more than happy to send you over the product on the house. I could even work out some type of discount or giveaway for your readers.
Let me know if you’re interested.
Thanks! [First Name]
When you come to an agreement, send over your product. And when the post goes live, do what you can to promote it!
Pro Tip: Reach out to the founders, upline & leaders of your MLM and let them know about it. They can be a HUGE help with promotion.
*Optional Ninjitsu: Aside from product reviews, you could find blogs in the work from home / make money online space and write reviews about your business opportunity.
2. Dominate with Inbound Marketing
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.
Markethive is the first and only social network integrated with a powerful intuitive inbound marketing (automated marketing) platform. Built for the entrepreneur, small business, and network marketers. Markethive is totally free and generates it's revenue through advertising like Facebook and Linkedin. Markethive even returns up to half the advertising revenue back to the subscribers that join the affiliate program.
If tools like email autoresponders (better than Aweber even), blog platforms (makes WordPress even better), press release co-ops (Real PR.org professional releases) capture page widgets (plug ins for WordPress, simpleleadcapture.com, , plugins and pages, broadcasting tools (like Hootsuit), live conference rooms (like GoToMeeting), traffic portals (like Veretekk had) and additional arrays of powerful tools, workshops and mentoring webinars, interest you, then you need this platform! Not to mention a powerful affiliate program..
3. Social Funnel Engine
This Social Automation Software Solves 3 of The Largest
Problems SMBs Face with Social Marketing
This software is almost ready for release.
4. Attract MLM Opportunity Seekers and Customers With ‘Money’ Keywords
Knowing the general keywords that your target market uses is beneficial. But knowing the money keywords is profitable.
When you start using “buyer” or “joiner” keywords within your content, your sales and downline will skyrocket!
What are money keywords, exactly?
Buy ___ products online
How to became a ___ distributor
___ 3ree shipping code
Find a ___ sales representative
___ coupon code
These are used by people who have credit card in hand ready to buy. The types of people you want to attract!
But, in order to attract them, you first need to know the exact keyword phrases they use.
Here’s how to find out:
The first step is to fire up a keyword research. The one that I use is Market Samurai.
Head over to Market Samurai, enter your name and email, and then download the free trial version:
The next step is to connect Google Keyword Planner to Market Samurai.
Click “File” (top-left), then click “Settings” and add your Google Adwords email address and password.
If you currently don’t have a (free) Google Adwords account, then you’ll see a link to create one from inside the software:
Next, create a project.
Enter in the name of your MLM for the title and keyword, and then head over to “Keyword Research.”
For this example, we’ll check out Avon:
Next, click the “Generate Keywords” button. This will load up a list of keywords, which will usually take a minute.
Once it loads you up with keywords, click the “Keyword Analysis” button:
This is where you can get all the prime intelligence about the exact keywords that your target market uses.
With Avon being such a popular direct sales company, I was easily able to dig up loads of “buyer” and “joiner” keywords:
As you can see, Market Samurai provides you with lots of metrics, some of which are quite interesting.
You can find out what each one means by hovering your mouse over it:
Also, instead of researching your company’s name (which may not yield many results), try looking into the types of products you sell.
Which might be:
With this data, not only do you have the searchable keywords, but you can come up with solid content ideas.
There’s also a lot of network marketing tips on this list where your keywords will come in handy, such as:
Stalk forums and social sites (next on the list)
BuzzBundle (#5 on the list)
Google recon missions (#6 on the list)
Google My Business (#10 on the list)
Your keywords list is one of the most valuable resources you can have by your side. Without it, you would be taking a shot in the dark.
Markethive Keyword search and copy density control
Markethivehas a useful tool that tracks keywords then allows you to choose the keywords to control density in your blog platform as you write. Thereby allowing you to produce perfect keyword density in your content. Markethive is totally free and is the most powerful (and only Inbound Marketing Social Networks platform online at any price.
3. Stalk Forums and Social Sites For Laser-Targeted Prospects
As you probably know, there are lots of MLMs that do millions (if not billions) of dollars per year in product sales.
And, for most MLMs, potential customers and opportunity seekers need to find a sponsor to buy the products or to join the business opportunity.
Now, most prospects will search Google and head to the corporate website, but some of them will try their luck at the forums or social media sites.
Like this guy:
And this lady:
And what about this guy?
These are some laser-targeted prospects!
Here’s how to find them:
First, head over to your list of keywords and round up the questions that have a decent search volume.
For example, here are some questions with decent search volume that I discovered from the list of Avon keywords:
How to become an Avon rep
How to order from Avon
How does Avon work
Buy Avon products online
The idea is that if people ask these questions in Google, then they probably ask the same thing in forums and social sites.
Let’s find out…
This is a search engine that pulls up forums, boards, and Q&A sites.
Head over to Boardreader, enter your keyword, and then click “search.”
In the example below I did a search for “how does Avon work,” and found someone asking this exact question:
As it turns out, this particular person is looking at becoming an Avon rep to earn a little extra income:
This would be a great opportunity for you to jump in and provide an expert answer.
Tip: Try using quotes to get more specific results. When you put your search query in quotes, it tells the search engines to search only for the phrase.
With Google, you want to find people asking questions or seeking advice.
To do so, you can add the “discussions button extension” (Chrome only) or you can add this string to the end of your search query:
inurl:forum|viewthread|showthread|viewtopic|showtopic|”index.php?topic” | intext:”reading this topic”|”next thread”|”next topic”|”send private message”
You can also pull up fresh discussions by using the “search tools” feature:
This is also a great strategy to promote your content.
So you would find discussions that relate to your content and then share your expertise (and possibly your link).
Social Networking Sites.
Defiantly worth checking them out, especially Facebook.
You may even stumble across prospects looking for information on joining or buying product:
This is a perfect opportunity for you to personally help them out, and to potentially recruit them into your downline.
Now, finding the perfect MLM prospect is great.
But success with the recruiting and selling part will come down to your communication and the type of VALUE you offer.
Be polite, honest, and treat the discussions like you would in real-life business or networking relationship.
Overall, this is a great way to understand and network with your target audience which is what you should really be doing.
4. Get Your Buzz On With BuzzBundle
BuzzBundle is a piece of software that finds discussions based on your keywords.
You can use BuzzBundle to promote content, build your brand, and drive traffic to your blog.
First, head over to BuzzBundle and enter your name and email address to download a free copy:
The first thing you want to do is head over to “Search Safety Settings” under the “Preference” tab, and enable all of the “Human Emulation” settings.
This will stop the software from scraping search engine data too quickly or with too many queries (which may cause Google to start giving you captchas).
Next, click on “Add Streams”:
And then add keywords related to your content that of which you want to promote.
For example, if I wanted to promote this post, I would run with topics based around MLM training, tips, and strategies:
BuzzBundle will then find discussions that mention your keywords across a number of channels, such as:
Once finished, you’ll see your streams populated with posts about your topic:
Note: Once your 15 day trial period ends, you’ll be downgraded to the free version, which gives you 30% visibility on the streams.
The next thing you need to do is create a persona. This will be the identity you post under:
On the next page, fill out your registration details – username, password, email, and email password.
The next step is where you can include personal details such as date of birth, gender, location, “About Me” description etc.
Filling this section out is only necessary if you want BuzzBundle to create new social media and forum profiles for you.
Next, start connecting your existing social media accounts:
Choose the “Use Existing” option, and then add your account login details.
Now it’s time to get your buzz on!
Go through the streams and start looking for opportunities where you can engage in conversations or where you can share your link.
For example, this person is interested in MLM strategies:
So I would engage with this person and share a link to my post. I could head over to his blog and join the discussion and or I could reply with a tweet:
There’s a bit of a learning curve with BuzzBundle, but once you get on a roll, you can generate a lot of targeted traffic from all over he web.
5. Send Google On Recon Missions
The strategy above is great for finding your target audience on the go.
But what if there was a way to get notified whenever discussions about your topics arise online?
I have good news. There is!
Google Recon Alerts.
This is a free service that monitors the Web and sends you an email whenever it finds newly published content based on your keywords.
So basically, whenever someone mentions your company, products, brand, or whatever, you’ll get the heads up about it.
Here’s how to do it:
First, head over to Google Alerts and enter a topic that you want to monitor (examples listed below), and then click “Show Options”:
Next, adjust the settings to your liking, enter your email address and then hit the “Create Alert” button:
Now it’s time to get a little creative. Below are a few clever alerts that you can work with.
1. Brand name.
Monitoring your brand name will help you manage your online reputation as you can actively respond to whatever gets posted about you.
Whether people say good things or bad things, you can thank the good ones and address the bad ones.
Here are the alerts I use to monitor my website, brand, and name:
2. Upline and downline members.
In addition to monitoring your name, you should also keep an eye on your upline and downline (especially your downline).
If you get alerted about content they’ve published, their interactions or whatever, you can help them out – share their content, throw in a good word, etc.
Knowing that you’re supporting their work and that you’ve got their back will give them a great deal of confidence.
3. Question based terms.
You can monitor questions that get asked about your direct sales company, team, products or services.
If you get alerted, then you can be the first one to move in and provide an expert answer.
Below are alerts set to monitor Direct Sales-related questions. But you can replace “Direct Sales” with whatever you like.
How * Inbound Marketing
When * Inbound Marketing
Why * Inbound Marketing
What * Inbound Marketing
Will * Inbound Marketing
Is * MLM
4. Local area terms.
Some people prefer having a sponsor who lives close to them, and the same thing goes with customers looking to buy.
This can provide you with perfect opportunities to connect with those that live close to you.
For an example, if you were an Amway distributor based in Brisbane, Australia – then you would set alerts up like so:
Amway IBO Brisbane
Amway IBO Australia
Amway distributor Brisbane
Amway distributor Australia
5. Content topics.
If someone is discussing a topic that you have written about, then you can join the discussion and share your opinion (and possibly your link).
So in my case, to get alerted of people that would be interested in this post, I would set alerts up like so:
“network marketing tips”
“network marketing strategies”
“network marketing training”
“network marketing secrets”
“mlm lead generation”
You can also monitor your posts URL and or title. This way, you can thank those that have mentioned it:
“20 untapped network marketing tips”
The list goes on…
As you can see, there are tons of alerts that you can set up, it just comes down to getting a little creative and thinking outside the box.
One last thing:
You may not take too kindly to your primary inbox getting flooded with Google Alert emails…
So make sure you set up a separate folder to direct your alerts to, and then set aside an hour or so a week to go through them.
6. MLM Lead Generation Strategy (Share Content. Drive Traffic)
You don’t need to become a master at search engine optimization (SEO) in order to rank high in Google.
You just need to focus on creating great content.
The theory is simple:
It’s Google’s job to provide its users with the best stuff. So your goal should be to try and create the best stuff on the topics you choose.
So before you put pen to paper, do some deep research and check out what others have put together.
Not only to get a little inspiration, but to look for ways you can better improve on what’s already out there.
12. Hijack The Lists and Followers of Network Marketing Leaders
Content promotion is a biggie. In fact, most successful bloggers recommend spending more time on content promotion than content creation
Emailing your list and posting out to social sites is not enough. To get maximum exposure, you have to tap into the lists and followers of the leaders in your space.
Introduce your content to those who have shared something similar. Markethive does this in spades, it is a social network for entrepreneurs and delivers powerful tools, like their blog casting share tool. Find a group that shares your interests, or make a group and invite fellow entrepreneurs that share your interests and start a blog group. Markethive will publish your content into your WordPress sites as well. Very powerful stuff.
Here’s the step-by-step strategy:
Step 1: Find highly-shared content similar to yours.
Buzzsumo is a great tool for the job, it will show you the most popular content based on social engagement.
Head over to Buzzsumo and run a search on your topic.
For example, if I was to use this tactic to promote this post, I would search for network marketing tips:
As you can see here, there are lots of articles on my topic that have racked up a lot of social shares.
Step 2: Build a list of influencers.
Click the “View Sharers” button:
These are the people who will most likely share your content. After all, they’ve already shared something similar:
Next, open up an excel spreadsheet or Google Doc and start building a list of influencers Name, Twitter ID, and email address.
Be sure to go through all the articles that are relevant to the content you want to promote.
Once finished, you’ll have a spreadsheet with fistfuls of influencers who will most likely share your content, or at least be interested in it.
Step 3: Reach out to influencers
Time to get the word out…
The best way to contact influencers is to head over to their site and send a message via their “Contact Form.”
This template will get you started:
Hi [First name]!
I was on Twitter today and noticed that you shared a post by [Author Name] on [Post Topic]. Really enjoyed the read, [Author First Name] is a great leader in our industry.
I thought I’d reach out to you today because I have a similar post that I know you’ll like.
You can check it out here: [Naked URL]
I’d love to get your opinion on it!
Thanks! [First Name]
Pro tip: when it comes to email outreach, always make sure that your emails are personal, short, and to the point.
If you can’t find their site, then you can send them a Tweet.
Hey [@Name], just checked out [Post Name or Link], classic stuff by [Author First Name]! Here’s a similar post that I know you’ll like: [Link].
Just a handful of shares from these influencers can send you a wave of new visitors, which can then lead to more shares and more traffic and so on.
13. Hunt Down Link Prospects. Build Backlinks
A link pointing to your site is basically like a vote. The more votes you have, the higher you rank in search… or so they say.
Getting backlinks can be done using the same technique of getting social shares (tip #12).
First, Google your keyword and then grab one of the URLs.
For this example, I’ll grab the URL that ranks #1 for “network marketing tips”:
In this case, there’s 76 different sites linking to this particular page – which would be good start.
Repeat this process with other high ranking pages from Google until you have a large list of key link prospects.
Back Links Management
Markethiveis an Inbound Markrting platform and one of it's unique features is managing social accounts, websites, blogs, etc. that have a backlink. It monitors the backlink for integrity. The system will alert you when a backlink loses it's integrity and it is also a username and password vault and note taker for your many backlink accounts.
Viewing all Backlinks
Individual Account Management Panel
The next step is email outreach.
Now, keep in mind here, that you are sending a cold email asking these bloggers to replace a link in their article with yours.
It’s a tough ask.
There are tons of reasons why a blogger may or may not add your link.
But if your article is better than what they’ve currently linked to, then the odds of them replacing or adding your link will be a lot better.
Here’s a good script:
Hi [First Name]!
I was searching Google for [Topic] today and came across this post of yours: [URL].
I noticed that you linked to [Author Name] article on [Article Title]. Just wanted to give you the heads up that I created a similar one that is [Something Beneficial About Post].
You can see it here: [Naked URL]
Might be worth mentioning on your page as an extra useful resource?
Either way, keep up the good work with [Site Name]
Cheers, [First Name]
Tip: Make the extra effort to pre-engage with these bloggers (follow, comment, like their stuff etc.) before you send an outreach email.
The art of linking in a social networked inbound marketing platform.
Markethive is a social network for entrepreneurs. It is also the most advanced Inbound Marketing platform and offers a new proprietary Blog Casting feature that helps build massive white hat back links. Because it is a social network of entrepreneurs, it promotes and manages Co Promotion and tech that simplifies it.
Blog Casting by Markethive
Markethivebeing a Social Network for Entrepreneurs, you can literally have 1000s of members Socially Follow your Blogs and every time you publish a new blog, your blog is announced on 1000s of Twitter, Facebook, LinkedIn, WordPress and other Social networks. Reaching literally millions of potential subscribers and customers as well as building 1000s of back links organically
14. Give Testimonials
Giving testimonials can get you some great exposure, and in some cases can get you a link to your website or to one of your social media accounts.
Let’s take a look at a few places where you can land testimonials…
The blogs you follow:
There are lots of blogs that will have a testimonials page…
…and some of which will showcase testimonials from their readers.
So whenever you’ve gotten results, value or success from a blog, consider sending a testimonial.
Direct sales companies:
MLM companies love showing off their testimonials and success stories. Landing one on your company’s main site can do wonders.
Some direct sales companies will even have a place where you can create a testimonial and/or share your network marketing success:
Most product creators will showcase testimonials on their sales pages, and some will even pull them straight from social media:
So whenever you buy a product, service, or anything else that you like, consider sharing your thoughts on social media.
Now, you may be thinking that businesses will only feature testimonials from the big-name-ers…
But make no mistake.
Some throw in testimonials from average Joes and Janes because it better matches their target audience.
Also, I wouldn’t start sending out testimonials just for the sake of trying to get featured on websites, as they have to be genuine.
Giving testimonials, sharing your results or success is one of those things to keep in the back pocket and do as you go.
15. Jump In On A Social Sharing Platform
One of the most easiest ways to build social proof, likes, shares, and followers is to jump in on a social sharing platform.
The way they work is simple:
You like/share/follow other members stuff and in return they’ll like/share/follow yours.
The platform that I run with is Markethive. Mainly because most of the users are into network marketing.
It’s really easy to use.
First, head over to Markethive and create a free account.
Markethive is a Social Network and Inbound Marketing platform. Now just start promoting your Markethive profile page and finding friends. The more you have the greater power your blog casting system becomes. No cost, no credits, just friends required. The simple, the easy, that’s Markethive.
Publish a Blog:
A Socialized Traffic Exhange
Now, head over to IBOexchange and create a free account.
Next, start building up some credits by liking and sharing other members stuff.
Once you have some credits, you can then start getting likes, shares and followers to whatever page you like.
Simply choose the page you want to promote and then set the settings to your liking:
Next, sit back and watch the traffic come in:
Defiantly worth having at least one of these platforms in your arsenal. Though it’s not something you would spend all day everyday on.
But it is a great way to get your business and content off the ground and to a good start.
18. Mention Influencers Within Your Content (and then reach out to them)
Mentioning influencers within your content helps build credibility and expertise in the eyes of your ideal market.
As it gives the appeal that you know and associate with successful entrepreneurs and or brands within your space.
Influences can also have access to HUGE audiences, and if you have given them a mention, then they’ll more than likely share your content.
So, whenever you include a product, brand, company, or leader within your content – let them know about it!
For an example:
After signing up to Sniply I ended up receiving this message:
This gives me an even better opportunity to give him the heads up about mentioning the tool.
So in this case, I would reply with something like this:
Subject: Mentioned Sniply at the Markethive
Really digging Sniply so far, it’s a genius idea. I’ve already mentioned it within these 19 network marketing tips: [link] (tip#6)
I haven’t put Sniply into full use yet, but when I do, I’ll be checking out those premium features you speak of.
If you’re sending a cold email, then here’s a template you can use:
Subject: New Post That Mentions You
Hi [First Name]
My name is [First Name] from [Site Name]. I’m a big fan of your work.
I just wanted to give you the heads up that I’ve published a post on [Topic] and included a [Mention, Link, Quote etc] from your [Post Name].
Here’s the post: [Naked URL].
If you have time, I would love hear your thought!
Thanks! [First Name]
When you share your post on Google+ you can also list out everyone that you’ve mentioned by adding a +TheirName tag.
This way, you can hit them ALL up with the one post:
This should get their attention because if they have notifications turned on, then they’ll get notified via email.
And they’ll also have that red bell icon light up:
Just like Google+, you can also get the attention of influencers you’ve mentioned by adding a @Username at the end of your tweets:
19. Intercept TV Advertising Traffic
Have you ever seen a “work from home” TV (or radio) advertisement? Well these ads (like most ads) send viewers to a URL address.
But here’s the thing:
Most viewers will type the URL address into the “search bar” and NOT the “address bar”:
Which means they’ll be presented with “search results.”
And even if they do land on the site (usually a landing page) they’ll end up hitting the back button to search for more information.
And, odds are, they won’t find anything.
Because if the ad is fresh or has not been around for long, then it’s unlikely that marketers in the niche know about it.
Which means…nobody has created content about it.
Which means…NO competition!
So by creating content on whatever TV (or radio) ad you may happen to stumble across, you can easily show up in search and intercept that traffic.
The shot below shows the monthly search volume of 2 work at home TV ads that ran a couple years back:
As you can see, that’s a good amount of traffic…
And it’s from people who have shown interest in making an extra income working from home.
Though, it’s not something you would go for, as the ads no longer run and lots of marketers in the niche have already created content on it:
The trick is getting in when the ad is fresh.
But how can you possibly find out whether or not these types of ads are even running at this moment in time?
More importantly, how can you find out when they’re about to start?
Before a business starts a TV ad campaign, they’ll create a landing page for the TV viewers to head to.
Well, I’ve noticed that most of them will include the phrase “As Seen On TV” within the title tag:
So you could set up a few Alerts (explained in tip #5) to get notified whenever these types of pages get published.
Alerts along the line of this:
Work from home “as seen on tv”
Make money online “as seen on tv”
Be your own boss “as seen on tv”
Make passive income “as seen on tv”
This tactic may be a little devious. But if you play it fair with the content you create, then it’s all good.
Also, aside from work from home ads, you could head over to AsSeenOnTV.com and review products within your space:
The goal is to find products that have high traffic and low competition.
If the opportunity comes and you correctly pull this off, then you may very well hit the jackpot!
20. Pull A PR Stunt
Yep… a publicity stunt 🙂
In the book Buzz Marketing, Author Mark Hughes reveals the 6 categories that create “buzz”:
Taboo (controversial, nudity, lie, etc.)
Pull anyone of these off and you’ll draw the attention of an entire industry to you and or your brand for years on end!
But let’s not go crazy here, this is just something to get you thinking, which is what I like about PR stunts – the ideas you can get from them.
Everyone is looking for information online today. There is an almost insatiable need for information that blogging can help to satisfy. You will gain much greater exposure by adding a blog to your IBOToolbox promotional efforts.
Optimizing your blog posts for search can do two things:
Creates information that your target market is looking for.
It feeds the search engines with content that can be ranked to that it can be offered to your audience.
Whatever promotional efforts you undertake, always remember the reader. Without knowing all of the complex aspects of SEO – (Search Engine Optimization), when your efforts are designed with the reader in mind, you will be following the Google guidelines and help your information to be found on the search engines. .
There are some important guidelines to follow in helping your blog posts to rank.
Step 1 – Keyword Research
In order to find words your target market may use to find information, use the following sources to check monthly traffic volume. Who wants to write content that no one is searching for, right?
Google Adwords Keyword Tool
Google each of these companies and you will find sites that offer both a free version, and in come cases, a paid version of their keyword research tools. Note: Google's tools are free, you just need to sign up for an account.
Instead of targeting a single keyword, try to use a variety of related keywords in a natural way as you write your post.
An example might be writing a post for the keyword phrase “chocolate”.
You might want to include phrases such as:
gormet chocolate, milk chocolate, dark chocolate, chocolate desserts, chocolate bars. chocolate milk, chocolate cake, etc.
Step 2 – Blog Post Title
It could be argued that the title is the most important piece of information your blog. This is the short snippet of information that will appear on the search engine results page.
If your content is appealing, but your post title is mediocre, chances are no one will ever see your content. If your blog post title is highly attractive, but your content is weak, the may click on the link to your post, but not read your post.
You need to sort of tease your reader to be interested enough to click on the post title to see more, such as the following examples.
10 Secret Recipes from the Kitchens of Chocolatiers
Mouthwatering Chocolate Desserts for Special Occaisons
5 chocolate recipies you will not be able to live without
Each of these titles uses a formula known for getting clicks, uses the keyword phrase, (or a variation, like Chocolatier).
Types of posts that attract clicks are:
Here are a few additional rules:
Keep it less than 65 characters
Use the focus keyword only once
Don’t stuff it with keywords
Keep titles in a natural, highly readable format.
Step 3 – Choose the name of the post file – the URL
Here are some theories about this.
One says you should use the complete title in lower case, with hyphens in between each word, like this.
Borrow This B2B Document Format To Help Your IBOToolbox Selling
In the course of human events and business evolution it’s not unusual for something to be successfully imported from one field of endeavor to another field that seems completely different. When paralleling the modern case study B2B document with some of the situations that home based business entrepreneurs encounter, there are definitely some uses for the case study format.
First of all, what is a case study?
A case study is a very commonly used B2B document, usually 2 page to 4 pages in length. It tells a success story about a company or individual who had a problem, looked for a solution, found that solution, implemented it, and achieved certain satisfactory results.
Put more objectively, that sequence would read thusly:
Challenge and Problems
Search and Solution
Companies use case studies in their marketing efforts for the simple reason that people like success stories. Companies have found that case studies, if written properly, transcend the normal Saleman/Prospect adversarial relationship and are well received by prospects who are eager to learn how others are solving the same problem they have. Case studies, if written well, read like an interesting story and are not generally perceived by the reader (i.e. the prospect) as a sales pitch.
One of the reasons case studies are so effective among consumers is because they work on consumer emotions while throwing in just enough facts to satisfy the prospect’s intellect and justify the emotional decision the prospect really wants to make. Consumers are very interested in reading stories about people who had the same problem they are having now. Customers really want solutions….not problems.
Even though the products and/or services written about in case studies may be different, the format generally remains the same or similar. It always describes the customer's problem, the solution he/she found, and the results he/she got.
So, think about how often you, as a home-based business owner or solopreneur, are called upon (or have the opportunity) to tell your story or the story of one of your team members or the story of your product or company?
It probably happens a lot, right?
People generally don’t like a ‘hard-sell’ (at least if they perceive that’s what’s happening)… but they do like to discover solutions on their own. And they also love success stories. So, if you can learn to tell a success story that suits your marketing purposes, everybody wins, right?
The point here is the parallel between the case study format in the B2B environment and how you might use it in your home-based business activities. This format is proven to work in B2B selling and it can be easily adaptable to a variety of the kinds of situations you encounter as you build your business (not to mention the obvious adaption in telling people how good your product/service is).
You can use this sequential, narrative, story-telling style to sell yourself, your company, your company’s product, your company’s opportunity, and (perhaps most importantly) success stories which prove that your opportunity is realistic.
The primary reason that this format is great for telling success stories of you and your team members is because the biggest question that’s going through people’s mind as you talk to them is (“Does this stuff really work?” and “Can I really do this?”).
Tell the right story…the right way… and you’ll open up your prospects mind followed by their checkbook and/or their distributor application.
Like most things, getting started is the most difficult of the actual encounter between you and a prospect. So, how might you start off a story talking about the success of one of your associates with your company?
You might start off by saying, “Imagine this…. a single mom… two kids, she works very hard in XYZ company.. At first she thinks she might succeed and really be financially successful but after a few years she realizes that…….”
What you’ve just done is describe ‘The Customer’… just like a case study does when the writer describes the ‘customer’ (i.e.of his client company). And of course, at this point the person you’re talking to might never suspect that the person you’re describing is you…or your immediate upline who just went full-time in your home-based business.
Then you would elaborate on the discontent this person felt. In traditional MLM training there is something somewhat similar called the ‘Feel – Felt – Found’ method, right?
So now you (e.g. the IBOToolbox associate) have finished painting a mental picture (i.e. telling the story) of The Challenge. Now you go on to describe… The Solution. In B2B writing that would be the company which commissioned the case study (if you’re a case study writer…it’s the company which is paying you). In your case the solution is you and/or the company, product, or opportunity you represent.
Next comes the description of the implementation of the solution/product/service. For IBOToolbox, that part of the presentation might say something like, “The very first thing Judy did after she joined online (for free) was to fill out her profile…and you know what? She was amazed at how many people in our community almost immediately reached out and congratulated her on the good decision she had made in joining our family!”
Note: what you’re doing here is displacing the vision of failure that most people have in their minds when they do anything new… with a vision of reassurance and community support (which is rather rare in the traditional job environment, right?).
Last but not least, you hopefully have some positive ‘metrics’, i.e. concrete examples of positive outcomes to the decision you are encouraging this person to make. You might say something like, “After Bill started using our products it wasn’t but just a few days before he actually began to experience the increased energy that he said he wanted. And when that happened, he became much more positive about sharing our products with some friends he knew who had the same problem that he had just solved.”
Or, even more relevant to what today’s opportunity seekers in the Direct Selling and MLM industry are looking for, you can talk about financial success. Be sure and tell the truth of course!.
Many people who work hard and treat their home-based business with the respect it deserves actually do experience financial success…keeping in mind that somebody making an extra $300 @ month working part-time in a home-based business are actually way ahead of the game financially compared to most of their co-workers ‘back at the office’.
So, that’s it. This format works and it’s very easy to remember and adapt to almost anything you might be selling whether it be something in your regular job, a product or service in your home-based business, or perhaps selling your opportunity itself.
Once again…remember: (1) Customer, (2) Challenge, (3) Solution, and (4) Results.
IBO Toolbox Ideal for Teaching Kids Entrepreneurship
“Lock the bloody door and don't let them back into the house”. “Wait a minute”, before you tell them to “hit the bricks”, ensure they don't come back to your home with their kids. How you ask? Simple, start when they’re young and introduce them to entrepreneurship so when they hit 18-years old their college fund is already secured and when they receive their sheepskin at graduation then, you can lovingly say, “you owe me 20-years back rent Mr./Ms. Mooch-a-meal”. Okay, the idea is to teach your kids how to generate consistent, predictable and long-term residual income through their own ideas, while avoiding the old trap known as a J-O-B. In fact, those J-O-Bs are gradually and increasingly being phased out through automation and other technological advancements; therefore, people have to become innovative to survive and adjust to the changing digital economy or become another victim of Economic Darwinism. Welcome to Brave New World and both the novel and author were accurate.
Traditionally families have been sending their children to university because of their belief in education and more importantly, post-secondary education teaches young people how to be financially self-sufficient. Unfortunately, higher education and its costs continue to escalate beyond the reach of the middle-class and those on the lower tier of the socioeconomic ladder. So, what options do parents have to give their children a better quality of life? Well, in a global economy that is based on information/knowledge designed to make things more efficient and most importantly, profitable for companies I suggest entrepreneurship/home business as the solution to the problem. Knowledge is P-O-W-E-R but, applied knowledge is P-R-O-F-I-T-A-B-L-E because a Solution to a problem generates a high monetized value for those who successfully provide an answer to a problem.
So, mummy and daddy as home business owners who are also, IBO Toolbox associates it’s only appropriate you start teaching the kids the “family business” because they are a long-term investment and you want to get your money’s worth. Now, the great thing about the IBO Toolbox marketing platform is that it contains an arsenal of tools and resources that make marketing easy and more importantly, affordable for the family budget. So let’s begin with a review of tools that the kids need to learn and can use without thinking:
IBO social is your social network for the IBO community to connect with each other and provide quality content and information to each other.
IBO Tube you can post up your latest videos and use them in your marketing campaigns.
IBO Search is your mini search engine designed to find other IBO members
IBOGiggs is your Micro Job Site specifically built for Internet Marketers.
IBOPR use this tool to publish IBO toolbox Press Releases (business blogs).
IBO Business Links is your platform to place business links (blacklining)
IBO Tweets is our platform to tweet other members
IBO Banners is our robust banners platform.
IBO Socialwith Google AdWords is your pay-per-click service for keyword advertising
IBO Exchange is the #1 way to increase social networking presence.
IBO List is your modern classified ad platform.
IBOURL is your link shortner
IBO Dominator is automated software that allows you post ads, friend requests, send message and much more.
Oh yes, I forgot to mention that all aforementioned IBO portals are linked and indexed by Google. Do you now see why the traffic easily surpasses numbers in excess over 100,000 visitors per/day. With all this activity you and your family cannot miss this ideal opportunity to both earn and learn on this new form of both education and ecommerce. Additionally, to better enhance your children’s chances for entrepreneurial success is to create a culture that instills important lessons that are required for upcoming entrepreneurial challenges they will face such as the following:
Financial Literacy, money is a science and something the schools don’t teach nor encouraged by government because both institutions want your child to be a worker not an owner.
Self-Discipline/Drive, consistent hard work (positive work ethic) is a vital quality for success and instilling this quality into your child is core to developing a Millionaire Mindset and not Poverty Mindset.
Teamwork, teaching your child cooperation with others is an essential component of their development in pursuing their goal of success.
Failure is part of the learning process despite feeling defeated and this mindset is part of your child’s ingredient to future success.
Innovation & Creativity, encourage your child to explore, question, create and solve questions that occupy their mind and seek resolution to their problem.
Self Confidence, believing in yourself is critical to overcoming challenges throughout life, which is best instilled in your child at an early child for obvious reasons.
Chores are Old School but, critical life lessons in teaching your child that work and reward are intimate partners.
Google, the world’s largest search engine has limited resources for teaching the young how to be successful….forget the IPhone then again, the kid may have an idea for a new app.
It’s all about providing solutions to problems. Increase your knowledge and skills with your current IBO home business opportunity that provides you the essential tools, training, traffic and collateral resources to operate a successful home business. I invite you to examine our information and eliminate any self-destructive conduct that would impede your growth and ability to guide your child into the world of entrepreneurship at Markethive