Tag Archives: Content

Content Propelled Marketing

The web has forever changed people’s buying habits. Instead of needing to rely on sales people to send them information, buyers now have Google and other search engines to research products, find competitors, and see how other people rate those products in blogs and reviews. Furthermore they are greatly influenced by individuals that have emerged as experts in particular subject areas who use social media to get their messages across.

 

This sea change in buying behavior requires vendors to re-think how they go to market, and optimize to make sure that they will get found by buyers using search engines, blogs, reviews, and social media. The term Inbound Marketing was invented by the crew at Markethive (When they were Veretekk), when they developed the techniques and technologies that are needed to get found by buyers, and to make sure that the reviews and blogs around your industry segment cover what you are doing. (Markethive provides great software tools, plus education to help you automate Inbound Marketing. The founder, Thomas Prendergast has written many great  books on these topics (dating back as far as 20 years ago) “Automated Marketing”, Customer Centricity”, Building a Better Website”, “The Power of the Social Network in Search Engines”, Conference Room Advantage”.

As further evidence of this change in buying behavior, I was recently talking to the CIO of a large pharmaceutical company, and he told me how he hates spam emails from vendors, and how he had developed a canned email response to them. I asked him to forward me a copy of that email, and have excerpted a couple of paragraphs from it that quite clearly describe the carnage:

 

“Please understand that I get dozens of these types of messages a week. I simply do not have time to read them, dig into them, follow-up on them, or reply to them. The most effective solution to this problem is for me to ignore the messages, which is what I usually do. …

 

… Finally, a small comment. As a customer, I find this type of approach to sales to be largely annoying to me and unproductive for you. We learn far more about what we want to purchase by searching the web, looking for customer references in blogs and forums, word of mouth, and by finding white papers on your site that concretely describe solutions to problems we are having.”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Remarkable Content is King

 

A key part of getting found is making sure you show up on the first page of a Google search. The lazy marketer’s approach to doing this is to purchase Google Adwords, and pay by the click (referred to as SEM, Search Engine Marketing). However 85% of people ignore the paid ads, so to be really effective, you will need to perfect your SEO (Search Engine Optimization) skills.

 

SEO requires you to develop great content that your buyers will find sufficiently interesting, different or insightful, that they will want to remark on it. (The authors of Inbound Marketing refer to that as remarkable content.) When your readers remark on your content on-line, using tools like Twitter, Facebook etc., they spread the word virally to other readers and broaden your reach. These comments lead to links back to your site, which lead to ever increasing page ranking in the search engines.

 

 To be successful at this, you will need to keep the content fresh.

Traditional web sites don’t work in this regard, as they don’t change frequently enough.

 What is needed is a blog that you update regularly.

 

Your blog cannot simply be a sales pitch for your product, but needs to be about topics that your buyers care to read about. The tone could be educational; or humorous or controversial. But above all it needs to be highly engaging and relevant to them – i.e. remarkable.

 

When you post a new blog entry, you will see your site traffic surge for a few days, and then die back to a level slightly higher than before. The more you post, the faster your traffic will build. But in the end, it is the really great articles that you post that will have the most impact.

And a meritorious blog system like Markethive (actually only Markethive) produces all of the above in a simple atmosphere of massive content curation that is immediately rewarded or rejected, building amazing content is King results, or something like that.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Once you have interesting content, you can use social media like Twitter, Facebook, LinkedIn, Digg, StumbleUpon, etc. to get the word out. Thus Marketing simplifies this to a level of totally simple results, but then, like EST (You remember EST Erhard Seminar Training), you need to gain experience. No lofty, descriptive words can truly do it justice. Your goal is to get other bloggers to link to you, and to have people tweet about your content.

 

An interesting thing about a marketing department that focuses on Inbound Marketing: it will place a high value on people that know how to write and develop content that draws in an audience. A silver lining to the damage that the internet has inflicted on the publishing industry is that there are plenty of very talented journalists seeking employment, and they possess the perfect skills for this job! So as an adjunct to developing your skills and expertise in creating and publishing great content, a very helpful tactic would be to get in contact with some of these talents and put them to work for you. Simple but effective.

Boost Your Success as a Blogger – 7 Tips

All blog writers want their blog to be successful—this is the one thing they all have in common. For most blog writers, success is loyal followers.

Regardless of when or why you began your blog, a few modifications here and there to your blog and your mindset can transform things for the better.   Here's a list of 7 tips to help you be successful as a blog writer.

1. Finding Your Niche

This little bit of advice has been jumping around the Internet since the beginning of the first effective blog.   Still, a lot of beginning writers don’t take this advice, partly because a lot of new writers aren’t sure what to write about and partly because they don’t know what a niche is.

Niche is described as, “a specialized but profitable corner of the market.”

What we really mean when we say to “find your niche” is to slim down the focus of your blog.   Referring to anything and everything that comes to mind is great if you’re composing for yourself, but visitors may discover it to be disorderly and challenging. What visitors really want is an assortment of relevant and beneficial content on the same subject to help fix an issue or query.

Examples of areas include:

  • Health & Wellness
  • Marketing
  • Finance
  • Writing

While it’s correct that there are blogs on essentially every industry, the key to really succeeding and reaching your focus on industry is to filter your subject even further. Choose a gap in the marketplace and concentrate on that. This will decrease competitors while making you a go-to professional in your industry.

An example would be if you desired to start a blog about your travels.  Instead of concentrating on travel in general, you might concentrate on an individual nation or town. That way, you are likely to become the number one go-to blog for people who will be visiting that area.

2. Self-Promote

Promoting your own venture on public networking or within your team of buddies is overwhelming for a lot of people. You don’t want to appear to be boasting, and you definitely don’t want to come across looking like spam.

If you want to be successful, however, you have to tell others to get the word out, and who better to do that than you? It’s all part of the marketing procedure, and writers have to figure out how to use public networking and use feedback on blogs to promote themselves.

Many writers and public networking lovers recommend using 80% of your public feedback and shares to enhance other people’s works and 20% of it advertising your own services and products.  Sometimes tooting your own horn isn’t all that bad. The key is to find balance between self-promotion and humbleness.

3. Build on What Works

Use your web page statistics and comments feature to see how visitors respond to these new concepts. If you’re not seeing any sign of a response in your statistics, study visitors to see what they think.

Experimenting is all an element of the procedure, so don’t be worried about trying something new. Start guest posting, a new weekly blogging series, and try placing ads.

Testing one thing here or there isn’t likely to harm your writing exercise. Some of these tests often lead to a surge in visitors. What's promising is that you can always dump the ones that don’t work.

4. Perform an “Above the Fold” Test

Above the fold includes the content you see when you first view your blog. It’s anything that you see without scrolling.

Since you only have a few moments to create an excellent first impression and help visitors determine what they’re looking for, you want the most essential info above the fold. For example, individuals should be able to tell who you are and what you do without scrolling. If it’s not obvious in your blog headline, there is value including a tag line. If you want to highlight your call-to-action, that should appear above the fold as well.

Test your own site by using the Clue App to set up a free 5-second test.  Don’t like the results? It’s worth rethinking your website layout.

5. Make Your Blog Sticky

Sticky is a term that means you’re motivating individuals come back to or stay on your blog. For example, you might link to an appropriate article from your blog’s archives. You can do this within the material, or you can list additional sources at the end of each short article. The idea is that these hyperlinks point to your own material and offer visitors more in-depth information on the topic or a related topic.

As you do this, everyone is more likely to keep coming back and subscribe to your  blog. You can also make your blog sticky by inviting visitors to subscribe to your blog or by making your RSS feed available with the click of a button.

6. Ways to Extend Your Blog

To get individuals to stay and keep returning, it’s worth increasing  your reach outside of simple blog posts. This allows you reach more individuals who appreciate other types of content and contact, and it keeps your blog from getting boring.

Examples of ways to increase your reach include:

  • Releasing videos
  • Starting a podcast series
  • Hanging around industry forums or social media
  • Sending out newsletters

7. Create Quality Content

People have been saying it for a long time, and the saying still applies.  CONTENT IS KING!

Without well-written and interesting material, your blog isn’t going to go anywhere. Yes, your blog style and your promotion methods are essential, but they’re essentially ineffective if you don’t have quality material. Individuals may come because of the promotion, but they’ll remain when you provide material they need.

Pro tip:  Developing material customers “need” can include anything from educating them on something to offering them entertainment.  While writing a blog about yourself can have its advantages, you should always be concentrating on fixing the reader’s issues first (whether they are looking for advice or a good laugh.) 

Fulfilling your visitors’ needs is what will generate visitors to sign up to your blog.

Judy Curtis,

Contributor

 

Making Blogs Interesting with Killer Content

Your blogs are a way to make yourself known to a gazillion data hungry online audiences.  As a blogger you may be capable of composing on one or two subjects, however, it will be difficult to compose on all subjects equally well. You have to get the right substance for your website and keep the enthusiasm of the guests. To accomplish this, recognize your strong point, your area of business and hobbies, and after that go for it!

Here are some essential rules to help you in distinguishing your ability to compose prominent and fruitful sites:

  1. Selection of the subject – When first beginning, stick to one subject in which you have fundamental knowledge. Selecting the right subject is most imperative with a specific end goal to make your sites fruitful and well known. By step-by-step composing on that subject, you become more educated as you are exploring that specific theme. Composing on a knowledgeable subject is much less demanding than composing on something that you are not completely familiar with.  When you are composing on the subject that you are a master at, you compose quicker and more effectively.
  2. Flexibility in Your Ideas – A fruitful blogger is one who gets a great amount of variety in their blogs.By bringing in any number of content variations, without changing topics altogether, you can deliver a large amount of well-written blogs with very little research and in less time. This will make your blogs seem new to your readers.  By referring to comments you can gauge the reader’s response and modify your writing accordingly.
  3. Specific Posts for your Blogs – Restricting yourself to your domain empowers you to make specific posts. This implies you will be having a devoted gathering of people that are scanning for the subjects you compose. To make it easier for the search engine to deliver just the exact article that your reader wants to read, increase keywords in your blogs.  Place ads on your site that are specific to your blogs.  This will help generate more profits as when a visitor comes to your blog, they are more likely to click on the link of the advertisement.  Clicks on ads equal money for you.

Remember the previously stated tips while composing for your online blogs.   Blogs that have rich substance are continually going to show improvement over those that don't. I am certain you pondered where these bloggers get their thoughts, perspectives, and suppositions.  It is one thing to expound on something you are enthusiastic about – however, to do that most days of the week is to a great degree hard since you would likely come up short on things to discuss or you basically don't have time in your schedule.  So how do they do it? Where do they get their thoughts?  Do they get assistance from other sources on the Internet?

An ideal way would be to generate the substance yourself, and this is of most extreme significance if your goal is to try to create traffic to an affiliated link. You’ll definitely want to sell the idea about the services and products beforehand.    What that will do is set the stage or the "state of mind" and give your proposals legitimacy.  With an affiliate program, it is a good idea to have a personal anecdote that goes hand in hand with the product or service.

Utilizing private name articles is a feasible option.  Articles abound on the Internet and you can simply purchase some that are associated with your focal subject and after that place them in your blog.  If you separate a purchased article into several pieces, you will maximize that purchase.

Using RSS feeds to post on sites is turning out to be exceptionally well known, even though not everybody is familiar or willing to find out about RSS feeds. Using an RRS feed is advantageous as your blog is updated with fresh news and content automatically.   The disadvantage is that it is not unique content and that anybody interested in the feed will likely click out on a story that appeals to them.

Putting in your own unique content is an ideal approach.   One approach to discovering new ideas is to search for an engaging news article and after that do an outline review based on it.  It's not as simple as it sounds, but you and your readers will find it most rewarding.  If you feel that you just don’t cut it as a writer or you genuinely don’t have the time, then hire someone else to do it for you.  There are numerous businesses that provide a “blog writing service” which incorporates day-by-day posts of one of a kind, unique, engaging content and you can instruct these content writers as to where you want the links on your blog pointing to – so that any weight of expense as far as enlisting them ought to be counterbalanced by the additions in your expanded guest base, the promoting of your different sites and income from your partner programs.

These are the ideal approaches to creating content for your blog. It is advisable not to be going with the automated path.  On the off chance that you do choose to do that, you will most likely have a lot of substance – however, the substance of the content is unlikely to build activity for you.  Putting in some good, old-fashioned content work will yield better results for you.   “You get out what you put in….” as the saying goes!!

 

Judy Curtis,

Contributor