Tag Archives: blockchain

A Sure-Fire Way To Lose An Online Business and Reputation

A Sure-Fire Way To Lose An Online Business and Reputation

 

Broken links, lost domains need to be well managed to prevent hacking, trojan horses and viruses being distributed to your visitors and members.

 

Broken Links are Bad for Business. What is a Broken Link?

Broken links are links that don’t work. Some of the reasons why links don’t work include:

  • A website is no longer available

  • A webpage was moved without a redirect being added

  • The URL structure of a website was changed

  • Linking to a third party page, and not knowing when they change the URL or move the page

Whatever the cause, broken links are frustrating errors that need to be addressed immediately. If you click a broken link, you’ll see a 404-page error or similar message explaining the webpage is not available.

 

 

Broken Links Negatively Affect SEO

Search engines see links as a vote for a website’s quality. Links to your website and links within your website can affect where your website ranks in search results. Google frowns upon dead links. Because of this, it’s best practice to either remove or update broken links.

 

Cleaning up broken links can add context to your website, improve user experience, and make content within your website easier for visitors and search engines to discover. On the other hand, websites with too many broken links can be a signal of low quality to search engines.

 

The natural tendency for links to eventually break is called "link rot", and it’s a widespread issue. It has been found in past studies that you can expect to lose about a quarter of the links on your website every seven years. One of the main reasons link rot exists is because websites become unavailable when they are abandoned or when interests change. Both websites and active links aren’t active forever, so regularly fixing broken links is a good practice, especially since links within your website can affect how high your website ranks in search results.

 

Lost Domains are very often Hijacked

Domain Hijacking is a form of theft where the attacker takes access of a domain name without the consent of the original registrant. Hijacking can happen due to security flaws on your end or the end of your domain/hosting company.

How is it done

These days businesses are coming online, and their web properties are a major asset to companies. One reason that can cause your domain name to be hijacked could be your negligence towards security. When you register a new domain; the provider gives you access to the domain’s Control Panel. This panel lets you change your domain’s settings that point to the original server. You will have provided an email address to gain administrative access. If the hacker can access this administrative email account, he can also have control over the domain’s control panel and eventually all the settings.

Another reason is that your domain registration expired, and auto-renewal is disabled. Someone may register your domain in the meantime and you will be left with nothing. You cannot take any actions on the hijacker as his/her actions are completely legal. So to avoid this from happening, you have to make sure you’ve enabled auto-renewal on your domain names and register domains for longer durations.

 

What are hijacked domains used for?

Malicious use

Usually, the hijacked domains become inaccessible, and if the website was a source of income, you’ve started losing your money as well as your online identity. The hijacker might replace your website with another similar looking website and misuse it for Phishing or other malicious activity. This might fool your users and lead them to enter their sensitive credentials on a fake website.

 

Domain Transfer

The hacker may transfer the domain’s ownership to some other name. In this case, it is very difficult in fact almost impossible to get your domain back. The hacker may impersonate you and request the domain provider to transfer the domain to some other account or entirely different domain provider. This is a very difficult scenario as you may need legal help here. Also, if you are not able to convince the domain provider about your situation, the company may decline to cooperate.

 

Recovering a stolen domain name is not always an easy job, and it is therefore imperative that you maintain adequate website security. You need to be protected from any form of website hijacking and theft. There’ve been many cases where the website owners were forced to change their domain names as they were left out with no other option and legal help was way too expensive. So, to avoid any such circumstances, you should keep your Control Panel & email account password secured and enable Domain Privacy Protection.

 

Using your website resources for financial gains

Cybercrime is big! Many times, hackers will try to use your site to direct visitors to:

 

  1. Some other website that will pay commission to them

  2. Look-alike websites that will steal your personal and financial information

 

All they need to do is to insert a link that you won’t know is present on your website. When search engines like Google crawl your site, it will index the malicious link and present it on the results page. If somebody uses that link, they will be directed to some other websites and hackers can make money out of that redirection.

 

The look-alike, spoof websites are more common as they benefit hackers more by providing them with your information. Once your information – such as email ID or credit card information is with them, they’ll use it for personal gains.

 

How to prevent hacking

There will always be attempts to compromise your site. But if you are prepared, you can prevent hacking by a good percentage. Think of the following as precautions that will help you:

  1. Use a good web firewall to prevent and shut down the website as soon as an offensive is launched. And make sure that it is configured correctly.

  2. Since the most common method of hackers is to use your own scripts against you, keep only necessary scripts.

  3. Update your blogging software & plugins.

 

Plugins related to WordPress etc. are often updated, but website owners do not update the ones on their sites as they are unaware or scared to go for the update. They fear the website may be affected as a result. If you are using WordPress or Joomla, you should update the plugins regularly and if anything goes wrong – such as text alignment or something – contact a web designer to get it fixed.

 

What is a Trojan or Trojan Horse?

A Trojan is also known as Trojan horse. It is a type of malicious software developed by hackers to disguise as legitimate software to gain access to target users' systems. Users are typically tricked by some attractive social media adds who then directed to malicious website thereby loading and executing Trojans on their systems.

 

Cyber-criminals use Trojans to spy on the victim user, gain illegal access to the system to extract sensitive data.

These actions can include:

  1. Deletes Data

  2. Copies data

  3. Modifies Data

  4. Blocks Data

  5. Disrupts the performance of the target computers or networks

 

Conclusion

If you own any type of website, social network, blogging site or marketing platform, you need to be on top of your game when it comes to maintaining security. It’s ferocious out there so there’s no room for complacency or ignorance. Even if you don’t own a platform but are working from it, check that the owner has fully complied with these extremely important housekeeping rules for your safety and the safety of your followers. Failing to do so will see its inevitable demise of both your business and reputation.

 

Deb Williams 

Markethive Entrepreneur

I am a Writer for the Market Network and Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

Entrepreneur Associate Leads Report

Leads are not only important…

They are the lifeblood of your business

Bitter.io campaign report (December 8, 2018)

Deb Williams is a Markethive subscriber, Entrepreneur upgrade and Markethive staff writer as well as my Marketing Manager. Now aint that a mouth full. This is her report. I will editorialize at the end:


The popular advertising site, Bitter.io is proving to be very lucrative. A simple system that attracts cryptocurrency, ICO and blockchain enthusiasts on a global level. The users on this platform are very crypto-conscious and are looking for opportunities in the industry. They are also advertisers and marketers requiring a system such as Markethive.

I recently started a campaign spending only $10 worth of Bitcoin, which gives a total of 10,000 clicks. Generally, these campaigns run for around 3 days, or until all 10,000 hits have been executed. Although results can vary, this particular campaign resulted in 25 signups intoMarkethive over the 3 day period.

So $10 worth of bitcoin produced 25 new Markethive associates which equate to $0.40c a lead! That is very inexpensive considering the information I was able to capture. I now have their email, phone number and Social Media account they clicked on to sign up.

Additionally, they have subscribed to the Markethive autoresponder email system and receiving emails daily for the next 30 days. As we move forward with the system updates and launch of the Airdrops and micropayments, the email broadcasting feature is a great way to nurture the relationship.

As Bitter.io focuses on cryptocurrency, I used the Airdrop capture page with the short video explaining the marketing tools. The text I used addressed being the first Market Network on Blockchain, as follows;

The 1st Market Network On Blockchain! – Get Paid to Engage PLUS GET 500 COINS FREE with our INFINITY AIRDROPS just for Subscribing – Join FREE – STAY Free

Given the current trend and news of ICO's also airdrops and the impact it has had on the crypto community at large, I believe was the reason this campaign was a success. Furthermore, the changes taking place along with the privacy and data issues of Social Media are escalating and people are looking for other options.


Here is how I see this. The Markethive system was designed to create these results. After all, we are giving away a system very similar to what an Inbound Marketing company called Marketo (sold for over $2000 per month) away for free. Plus we are also offering our first Airdrop of 500 coins just to sign up into Markethive for free. A pretty attractive offer, yes?

With the Entrepreneur upgrade program, we also match those 500 coin drops to your account. In other words, When someone signs up through your account, AND, you are upgraded to the Entrepreneur program, we also give you 500 coins.

Deb has shown some data that I can use to illustrate the lucrative nature of what we have delivered to you. She put 25 people into Markethive, in 3 days, for $10.

Now the assumptions. Assuming we average 25 people per $10 campaign and run a $10 campaign 10 times per month (One month divided by 25 people per 3 days for $10) So that cost $100 per month. Spread that out to one year (12 months) and the cost is $1200 for 3,000 subscribers 

In one year we can speculate Markethive coin running at a nickel per coin? I mean Steemit's coin is at $35 as of this writing and the entire crypto coin market is way way waaayyy down. So .05 per coin is reasonable to make this example. Are we good with that? Because at one nickel per coin times your 500 coins you get for signing up into Markethive and the 3000 subscribers that you brought through you while upgraded to Entrepreneur, 3000 x 500 + 500= 1,500,500 (One Million Five Hundred Thousand and Five Hundred) coins x .05 (nickel) = $75,025 return. Not too bad. Now you see why Deb is so excited she is screaming day and night. Well not really, but she should be.

You also have to take into consideration the Entrepreneur program costs $100 per month as well, that being an additional $1200 at the end of the year. But the Entrepreneur program is generous, and also pays you back more than you pay in. Literally! It returns a 10% of an ILP. If you know what an ILP is, well more excitement.

Do you want to know how to do this? It is pretty simple. And we show you how to live, every weekend. Check the calendar. Oh and the site we are using for leads is @ http://bitter.io 


Thomas Prendergast
CEO
Markethive