MarketHive Celebrates LinkedIn’s Acquisition

 

 

 

 

 

 

 

 

When I read about the purchase of LinkedIn by Microsoft I had a great deal of interest in the matter since I have been working with LinkedIn for some time to take advantage of the same data M$ found valuable as a motive for their acquisition, but from the perspective of acquainting as wide a segment of LI subscribers as possible to the very real practicality of marrying social with a customer-centric marketing platform which is data driven, offers tremendous value as a global marketing solution in acquisition of customers rather than product promotion, but also with world class product marketing.

This portion of a news article really interested me: “The richness of LinkedIn's data is absolutely the driver. They've amassed over 400 million profiles, and what's valuable is that it's very high-quality data: It's added by the users themselves; it hasn't been scraped off the web; it's accurate and up-to-date. That's really the basis of the value around LinkedIn. And among other things, they've also created a very vibrant jobs marketplace. There are so many applications of the data and now Microsoft will be able to take advantage of that.”  This reminded me that the data a MarketHive subscriber gets from their signups is very high quality, maybe not so much as LinkedIn, but such that the profiles we get are the list dreams are made of.

The author went on to say: “LinkedIn opened the way for professional or business uses around social, and the Microsoft acquisition really legitimizes that there's a lot of value in collecting profiles and applying that to meaningful business use. Social isn't just for sharing photos and updates with family and friends; this concept of social and business connections are very valuable on the professional side.” This is the exact nature of the MarketHive paradigm, “collecting profiles and applying that to meaningful business use.”

“I do believe that LinkedIn started a trend. And there are some natural fits between some social networking companies and some other big companies. LinkedIn helped to show those interesting opportunities around Mergers &Acquisitions, interesting potential pairings between social companies and perhaps more established companies who haven't gotten into the space and need something in their portfolio to shore up a perceived gap. The acquisition is a major milestone for social networking and certainly for LinkedIn in particular,” he said. This is such sweet music to a not insubstantial player like MarketHive whose goal is exactly to pair social companies with an unparalleled marketing portfolio so there is no gap between social networking, customers and sales.

 

 

 

 

 

 

 

The question was asked, “How do you think LinkedIn's products may change?”

The author continued: “Certainly, the two (LinkedIn) products are going to merge. I was one of the folks who did the first Outlook integration for LinkedIn, and there's been a lot of ideas around how to integrate LinkedIn more with Outlook and Microsoft Office as a whole. For all of that profile data to be used in email communications, it could make a lot of sense to bring all that social data to email, which is still the primary channel for business.” This is exactly the intention of MH whose email capabilities are five star, rock solid on Amazon servers, and scalable for any purpose whatsoever.

 

In recounting the history of LinkedIn he said, “LinkedIn started in late 2002 out of the ashes of the dot-com bust. At the time, pretty much everyone was checked out, investors especially. It was a rather dark time. Especially here in Silicon Valley – where people tend to move around a lot, and you're trying to maintain connections with contacts – there was no system for helping people keep track of each other, a platform where people can stay connected.

But we always felt that there was a basis for some very interesting applications on top of the data, so even in the early days, there was a concept of a platform and building vertical applications on top of it. One of those was the job marketplace that allows people to find potential employees and source candidates; another is the CRM/Sales Navigator product that was also based around this idea.” It almost seems that the references are to MarketHive which is far and away the leading player in this niche next to LinkedIn. Although our business model is somewhat different we fully embrace the ‘network effect’ mentioned in the article.

So, in conclusion, the only thing restraining the next big thing whose time has come is that MarketHive is carefully and effectively being coiffed for her debut as a major contender alongside of LinkedIn with a foundational CRM/ Sales Navigator product and a number of ‘vertical applications’, being carefully crafted and built to maturity as the complete fruition of social networking and real world product marketing built upon a customer-centric multi-faceted platform. What a sweet ride this is becoming!

Merrill Sloan

Contributor

Designing Your Own Lead Capture Pages

lead capture pages

lead capture pages

Designing Your Own Lead Capture Pages

Designing and building your own lead capture page(s) is not as difficult as you may think. There are many advantages to learning this simple skill. In fact, most people are unaware that they can learn how to create lead capture pages in less than eight hours of proper training, or sometimes less.

To start learning how to build a lead capture page, you need to have the flowing.

An HTML editor to build your lead captures page with. This is a program very similar to a word processor. Believe it or not, if you can use Microsoft Word, you can use an HTML editor.

HTML editors are slightly more complicated than word programs. However, with proper training you can master using one fairly easily. There is a good chance that you already have one that came with your basic operation system.

Web hosting is the next step. This is simply a place to up-load your lead capture page to on the Internet. Be aware that not all web-hosting services are equal. Make sure you know what you are getting before you buy. If the service does not offer a quality auto-responder (which we will discuss in a moment) avoid it. Cheap web hosting is not worth your time.

Lastly, you just need a little training so you can learn how to use the following items. This is the part that is hard, but certainly not impossible to find.

Unfortunately, there are many people selling lead capture pages that don’t want you to know how simple it is to design them. In a moment, I will offer a solution to that problem.

There are many companies where you can buy lead capture pages from on the Internet. There are a multitude of disadvantages involved with having a lead capture page built for you.

What are the disadvantages?

The page you buy is drastically overpriced. Most companies offering lead capture pages are charging between $50 – $200 for only one page.

Why would you want to spend such an absorbent amount on a lead capture page that you could learn how to design yourself in only an hour or two?

You cannot alter the lead capture page’s text or “Ad Copy”. So, you have no way to test what results would come from alterations to the page. Often, changing only a few words on your page will increase your information request rates radically.

You cannot create more than one page. So you can only find out what limited results you will have from the lead capture page you buy. It’s always to your advantage to have different pages to test against each other. Then you can see which designs and text work best to attract customers to your business. After all, who knows your business better than you do? So, who is best qualified to design your pages? The answer is you.

What are the advantages to designing your own lead capture pages?

You will save a lot. Let’s say that you only design 10 pages in your life. If you were to buy them at roughly $100 each, that’s $1,000. A steep price to pay.

When you become proficient at building your own lead capture pages, you can literally have one completed and up-loaded to your server in 30 minutes.

When you host you site, you can build as many pages as you want. Then you can test them to see which pages pull the most leads and even rotate site visitors to then. It’s like going to an arcade and beating the high score on a video game. The main difference is, you always win.

You can tie your “Information request box” to an auto-responder. An auto-responder is a sequential e-mail system that delivers messages to your prospects. This will allows you to follow up with your prospects indefinitely and radically increase your closing ratio. Most people don’t purchase at first glance, but many do when you keep their attention through time using an auto-responder.

You can personalize you lead capture pages with you own audio greetings. This often increases you response rates by 20 – 50%. When people actually hear your voice, it often makes them feel more comfortable giving you their contact information.

You can build a list! This is the most important thing anyone marketing on the Internet can have. Your list is your fortune. The people on your list are always potential customers for any offer you have.

 

Ida Mae Boyd
Developer

 

Tips for Choosing a Home-Based Business

 

The market is wide open and the demand for working from home is getting more and more popular. With many people suddenly finding themselves unemployed because of changes in their work place, many more are also looking at the idea of working from home. 

A home internet business is one that is conducted out of your home, using a website in order to attract and interact with customers. Starting such a business can be an exciting and relatively low-cost way to make extra money or launch a new career, whether you are providing services online or using a website to market your products or skills. Despite the advantages, starting a home internet business is difficult, and most internet businesses fail.   To make yours a success, you will need a clear plan, a polished website, and an effective marketing strategy.

Starting a business from home allows you to save money on office overhead — check with the local zoning officials to make sure your home can be used for commercial purposes.   Now that you've decided that a home-based business is for you, where do you start? There are so many opportunities for home-based businesses, how do you decide which to choose?

Your first consideration should be if the company has consumable products.   If you sell mattresses, you will need many more customers than if you sell soap or toothpaste.   Pick a company with consumable products so that your customers will be repeat customers.

To decide on a product or service, look to your unique abilities, training, or experience. Ask yourself how you can utilize these things to create a product or service that creates value better for customers than your potential competition.

Your home-based business should be something that you are passionate about and love to do. Find a company with products that you will be using. By using the products, you develop your personal belief system in the products and the company.   As your personal belief system grows, your testimonial about the products and company will be more believable.

Are the products of a good quality and affordable?   The more expensive the products are, the more your market will be limited. Choose products that offer good value and in a price range that the majority of the public can afford.  This will give you the largest possible customer base to draw from.

Consider the start up costs of your home-based business. Also look at the cost of maintaining the business.   Are there quotas to maintain?   The last thing you need is to end up with a lot of stock that you have already paid for and now have to store until it can be sold. 

Consider how much time you are willing to put into your business.   Some businesses are easier to do as part-time businesses than others.

Do your homework!   Before you make your final decision, make sure that you have done your investigation of the company or companies that you are considering.   You will be forming a business relationship with this company, therefore ensure that the company is solid financially and has sound business practices. If you need questions answered or need support, is a "real person" available?   There are times when searching through a list of FAQ's (frequently asked questions) just doesn't work.  Plus, it's good to develop a working relationship with people in the company that you are doing business with.

Once your business is selected, and you know what is needed, then preparation needs to be started. Of course you want to do it right, so, with your budget in mind, start getting ready to open those doors for business.  Don’t forget your website, and also the advertising.

Judy Curtis
Developer

Why Videos are Outperforming Pictures in Regards to Online Marketing

Why Videos are Outperforming Pictures in Regards to Online Marketing

video marketing,inbound marketing,markethive,tipsword,tipco,blogging

Videos have always been a high-demand medium for those who are looking to promote their product or service through online channels such as YouTube. However, you may have noticed the growing trend of embedding videos within a website. The same holds true for social media platforms such as Facebook. Why are videos taking the world of digital marketing by storm and what can we expect to see in the months ahead?

 

Information and Entertainment

It could be argued that the days of static SEO-rich text are fading away. Still, we all know that quality content can ultimately make the difference between a sale and a missed opportunity. Videos are set to bridge the gap between success and a lack thereof. A recent study by Cisco highlighted that videos are slated to account for no less than 69% of all consumer traffic by 2017 (1). The fact of the matter is that we live in a visually oriented society. Failing to capitalize on this trend could have negative consequences upon your business plan.

The Smartphone Influence

Another factor that is impossible to deny is the fact that we all use our smartphones on a daily basis. From downloading the latest games to watching a streaming broadcast, the days of 4G are now upon us. Very few consumers are willing to enlarge a block of text and read it from beginning to end in order to get a handle on what is being offered. Videos can accommodate this need in a fraction of the time. Any small business that fails to take advantage of this opportunity could soon find itself playing a game of catch-up for years into the future.

The Reach

Content marketing can be a tricky arena. It is difficult to understand what an audience may want and if static text or info graphics are boring, there is no doubt that your sales will suffer as a result. These concerns can be (partially) addressed through the use of video. For example, were you aware that YouTube receives more than 1 billion visitors each month (2)? In the same respect, the average consumer within the United States views at least one video each week. The fact of the matter is that videos can provide access to a massive pool of potential buyers.

The Personal Touch

We should never forget that videos enable us to connect with an audience in ways that would simply be impossible through a static website. Let's imagine that customer has a complaint about a product that they recently purchased. As opposed to sending a lengthy (and formal) email or simply replying to a post, imagine the impact that a personalized video response would have upon the future buying decisions. Additionally, other clients are likely to be very impressed with your ability to go “above and beyond” the norm.

Brand Uniformity

Another great aspect of videos is that they can be embedded across multiple sites. So, you could very well provide an outbound link to your Facebook page, a specific blog or even to YouTube itself. Not only is this a great way to increase your brand recognition, but Google looks favorably upon these actions.

Videos are without a doubt here to stay. Although well-written text and flashy graphics are always good ideas, we can't deny the fact that consumers want to be entertained, engaged and informed. Videos are the best ways to promote your product in a way that is appealing to your growing audience.

Richard Tipsword
MarketHive Developer

Sources:
1. http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html
 

2. http://www.youtube.com/yt/press/en-GB/statistics.html

So What Is A Social Media Network?

social media

social media

So What Is A Social Media Network?

Basically, a social media network is made up of individuals or organizations that are connected through various social contacts ranging from casual acquaintances to family members. Social networks are established to encourage connections and communication to occur on a wide variety of levels.

A basis for the theory of social networking was a study performed by Stanley Milgram in 1967 that established that any two random United States citizens are connected to one another by a series of six intermediaries, on the average. This idea was made more popular by the play and subsequent movie, “Six Degrees of Separation”, as well as the television show “Six Degrees”. Current Internet experiments continue to explore this concept, such as the Ohio State Electronic Small World Project and Columbia's Small World Project.

These experiments currently confirm that five to seven degrees of separation are sufficient to connect two people through the Internet. This also serves to confirm the potential effectiveness of Internet social networks to build new connections between people.

The first Internet social network began in 1995 and has 12.9 million visitors today. This makes it difficult to comprehend the rule of 150, also known as the Dunbar number that states that the size of a genuine social network is limited to about 150 members. Over 200 Internet social networking sites exist and the number of members that belong to most them steadily increases.

In an Internet social networking site, a group of founders sends messages to invite members to join the site. Those members then invite additional members and the links continue to grow. Some social networking sites offer viewable profiles for members, address books and online social connections on a social or business level. Many Internet social networks are open to the public.

Internet social networks are a convenient way to link with new people, both personally and professionally. Consider that the senior director of Nielson/NetRatings, Jon Gibs, states that Internet “…social networking is not a fad that will disappear. If anything, it will become more ingrained in mainstream sites.”

The following are 20 of the most Popular Social Media Sites Right Now published by Antony Maina

Facebook

This is the biggest social media network on the Internet, both in terms of total number of users and name recognition. Founded on February 4, 2004, Facebook has within 12 years managed to accumulate more than 1.59 billion monthly active users and this automatically makes it one of the best mediums for connecting people from all over the world with your business. It is estimated that more than 1 million small and medium-sized businesses use the platform to advertise their business.

Twitter

You might be thinking that limiting your posts to 140 characters is no way to advertise your business, but you will be shocked to know that this social media platform has more than 320 million active monthly users who make use of the 140 character limit to pass on information. Businesses can use Twitter to interact with prospective clients, answer questions, release latest news and at the same time use the targeted ads with specific audiences. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California.

LinkedIn

Founded on December 14, 2002, and launched 0n May 5, 2003, LinkedIn is hands-down the most popular social media site for professional networking. The website is available in 24 languages and has over 400 million registered users. LinkedIn is great for people looking to connect with people in similar industries, networking with local professionals and displaying business related information and statistics.

Google+

While it’s no Twitter, Facebook or LinkedIn, Google+ has its place among the popular social media sites. Its SEO value alone makes it a must-use tool for any small business. Launched on December 15, 2011, Google+ has joined the big leagues registering 418 active million users as of December 2015.

YouTube

YouTube — the largest and most popular video-based social media website — was founded on February 14, 2005, by three former PayPal employees. It was later bought by Google in November 2006 for $1.65 billion. YouTube has over 1 billion website visitors per month and is the second most popular search engine behind Google.

Pinterest

Launched in March 2010, Pinterest is a relatively newcomer in the social media arena. This platform consists of digital bulletin boards where businesses can pin their content.  Pinterest announced September 2015 that it had acquired 100 million users. Small businesses whose target audience is mostly made up of women should definitely invest in Pinterest as more than half of its visitors are women.

Instagram

Like Pinterest, Instagram is a visual social media platform. The site, launched on October 6, 2010, has more than 400 million active users and is owned by Facebook. Many of its users use it to post information about travel, fashion, food, art and similar subjects. The platform is also distinguished by its unique filters together with video and photo editing features. Almost 95 percent of Instagram users also use Facebook.

Tumblr

Tumblr is one of the most difficult to use social networking platforms, but it’s also one of the most interesting sites. The platform allows several different post formats, including quote posts, chat posts, video and photo posts as well as audio posts, so you are never limited in the type of content that you can share. Like Twitter, reblogging, which is more like retweeting, is quick and easy. The social networking website was founded by David Karp in February 2007 and currently hosts more than 200 million blogs.

Flickr

Flickr, pronounced “Flicker,” is an online image and video hosting platform that was created by the then Vancouver-based Ludicorp on February 10, 2004, and later acquired by Yahoo in 2005. The platform is popular with users who share and embed photographs.  As of October last year, Flickr had more than 112 million users and had its footprint in more than 63 countries. An average of a million photos are shared daily on Flickr.

Reddit

This is a social news and entertainment networking website where registered users can submit content such as direct links and text posts. Users are also able to organize and determine their position on the site’s pages by voting submissions up or down. Submissions with the most positive votes appear in the top category or main page. Reddit was founded by University of Virginia roommates Alexis Ohanian and Steve Huffman on June 23, 2005. A decade later, the site boasts more than 36 million registered accounts and 231 million monthly visitors.

Snapchat

Snapchat is an image messaging application software product that was created by Reggie Brown, Evan Spiegel and Bobby Murphy when they were students at Stanford University. The app was officially released in September 2011, and within a short span of time they have grown immensely registering an average of 100 million daily active users as of May 2015. More than 18 percent of all social media users use Snapchat.

WhatsApp

WhatsApp Messenger is a cross-platform instant messaging client for smartphones, PCs and tablets. The app relies on the Internet to send images, texts, documents, audio and video messages to other users that have the app installed on their devices. Launched in January 2010, WhatsApp Inc. was acquired by Facebook on February 19, 2004, for about $19.3 billion. Today, more than 1 billion people use the service to communicate with their friends, loved ones and even customers.

Quora

Capitalizing upon human curiosity is an ingenious idea that would lead to the creation and launch of Quora in June, 2009. The website, co-founded by two former Facebook employees, Charlie Cheever and Adam D’Angelo now claims that it received more than 80 million monthly unique visitors, with half of them coming from the U.S. So far, the question-and-answer website has managed to raise $141 in venture capital funds and while it doesn’t look ready to go public yet, it’s definitely a company to watch.

Vine

With over 40 million users, Vine is a rapidly growing video sharing social media app that allows users to share 6-second video clips with their followers. While this looks like a really short time for a video, businesses of all sizes are having tremendous success using the service. Vine was founded in June 2012 and later acquired by Twitter in October 2012, just before its official launch.

Periscope

Periscope is a live video streaming mobile app that was developed by Joe Bernstein and Kayvon Beykpour. The two started the company in February 2014 and later sold it to Twitter for $100 million in March 2015. Four months after its March 2015 relaunch, Periscope said that it had surpassed 10 million accounts and in December the same year, Apple announced Periscope as the app of the year.

BizSugar

BizSugar is a social networking platform and niche resource for small business owners, entrepreneurs and managers. The site was created in 2007 by DBH Communications, Inc., a provider of award-winning business publications, and later acquired by Small Business Trends LLC, in 2009. The platform allows users to share videos, articles, blog posts, podcast among other content. It also allows users to view and vote on submissions by other members.

StumbleUpon

StumbleUpon is a discovery engine that finds and recommends content for its users. More than 25 million people use StumbleUpon for entertainment and information. In addition, more than 80,000 publishers, brands, and other marketers have used StumbleUpon’s Paid Discovery platform to promote their businesses. StumbleUpon was owned by eBay from May 2007 to April 2009, when Garrett Camp, Geoff Smith and several investors bought it back. It is now an independent, investor-backed startup once again.

Delicious

This is a social bookmarking web service for discovering, storing and sharing web bookmarks. The site was founded by Peter Gadjokov and Joshua Schachter in 2003 and acquired in 2005 by Yahoo. By the end of 2008, Delicious claimed that it had bookmarked 180 million URLs and acquired more than 5.3 million users. The service was later sold to AVOS Systems in April 2011 who later sold it to Science Inc. In January this year, Delicious Media said that it had acquired the service.

Digg

Founded more than a decade ago (November 2004), Digg is a news aggregator with a curated front page that selects stories specifically for the Internet audience, The topics vary widely from trending political issues to science to viral Internet issues and anything in between. Digg supports sharing of content to other social media platforms such as Facebook and Twitter. In 2015, the company claimed that it had about 11 million active monthly users.

Viber

Viber is a Voice over IP (VoIP) and instant messaging app for mobile devices that was developed and released by Viber Media on December 2, 2010. The app also allows for the exchange of audio, video and images between users. As of April 2014, Viber had accrued close to 600 million registered users and 230 monthly active users.

 

Ida Mae Boyd
Developer

Facebook Marketing: Are You Using It in Your Business?

facebook marketing

facebook marketing

Facebook Marketing: Are You Using It in Your Business?

As a business owner, you know that you are constantly wondering how you can attract more clients. If you own an online business, the answer to your traffic problem is internet marketing. You need to remember that without marketing, you will never be able to get targeted traffic to your website. Today, any kind of business, whether online or offline are now using internet marketing in order to expand their reach for new customers.

Internet marketing is not quite as easy as it may sound. You have to consider the fact that you need to work hard in order for you to attract targeted traffic to your website. You need to write a lot of good articles to read that is related to the products or services that you are selling and you also need to join groups and participate in them. Also, your website need to be attractive.

Whatever you are selling, internet marketing is a hard task to do, but when it works, it is well worth the effort and money.

However, thanks to social networking website, such as Facebook, you will see that internet marketing is a lot easier than ever before. First of all, in all social networking websites, Facebook is one of the most popular sites. Here, you will already have the numbers you need. This means that it already has traffic. With millions of subscribers logging in and out each day and also millions more registering each day, you can be sure that you will be able to get your fair share of targeted traffic.

In Facebook, you will see all kinds of people with different social backgrounds.

Also, the members themselves will try to separate themselves from distinct groups. The fact that Facebook will allow people to create and join groups you will be able to easily find your target customers.

Whether the group is separated by age, school, gender or interests, you will see that you will find all sorts of groups in Facebook.

Another great thing about Facebook is that it will provide every member with the tools needed in order to communicate with their network. These tools can be considered to be great tools for you to use in order to advertise or market your products or services to other Facebook subscribers. From applications to news feeds and blogs, you will see that Facebook will be able to provide it all.

Now that you know about Facebook, the next question would be how to market in it. The first thing that you need to do is subscribe in Facebook. After subscribing, you may want to try adding your old friends. Invite them to join Facebook to start building your network.

Then, try joining groups with interests that is related to the products or services that you are selling.

Use the tools in Facebook to attract people to view your profile page. Add videos, pictures and applications.

Basically, this is how Facebook can help in marketing your products or services. It will readily provide you with traffic and the tools you need to market, but it is entirely up to you to do the marketing yourself.

You have to figure out how to properly use the tools in order for you to effectively market your products or services. These are the things that you need to remember about Facebook.

Ida Mae Boyd
Developer

Expected Google Algorithmic Trends for 2016

Expected Google Algorithmic Trends for 2016

 

 

SERP rankings are important for your business to enjoy the success that it deserves. Unfortunately, we can often become too caught up in standard marketing approaches and fail to realize that many of these could be outdated due to a Google algorithmic update.

Although even the experts are not certain as to what we can expect for 2016, there are a few likely trends which could very well take shape in the months ahead. Let's take a look at a handful of the most dramatic.

 

Duration-Based Video Rankings

This trend is actually quite interesting, for it signals that Google is placing more importance on the overall user experience than ever before. We are all aware that videos now play a massive role in rankings and client conversions, but this is predicted to substantially change in 2016 (1). Google will now view how long a visitor spends watching a video under the assumption that longer viewing times indicate content of a higher quality. So, this could also affect your SERP rankings. Keep your videos short, to the point and most importantly, entertaining!

 

Email Interaction

This next prediction has actually caught some users by surprise. In the past, companies would have been only mildly concerned with how their emails were categorized based upon their content. It was volume more than anything else. Some believe that Google may begin to incorporate which folder an email is sent to alongside standard rankings.

 

For example, messages which are defined as spam could have an impact upon your overall rankings. This very same concept could apply if a user automatically marks an email as spam or places it into her or her junk folder. So, quality will need to be emphasized over sheer quantity.

Rich Search Results

You may have noticed that certain searches provide more in-depth results (such as Wikipedia, Google maps or links to videos) than others. This is another “wave” within the SERP Ocean that is expected to take shape. This is actually considered to be more of an ongoing trend than a future prediction (2).

Sites that rank higher and which are able to offer high-quality content are likely to enjoy a better visual presence within the SERP in general. This professional appearance will obviously lead to higher inbound hits and increased conversion rates. Meta tags, adding PageMap data and rich snippets can all help you to develop such a presence.

Mobile-Friendly Advertisements

This should once again come as no great surprise considering the emphasis that is now placed upon mobile-responsive websites. For some time, Google has been adapting their search engine to accommodate the needs of modern mobile phones. However, we should note here that they recently filed for a patent to transform the bulk of their texts to meet the needs of the smartphone-wired consumer (3). Why is this important for your site? Assuming that your page is not able to meet the needs of the mobile user, its rankings will suffer even more than in the past. So, it is now more important than ever before to include such features as long-scrolling pages, easily downloadable graphics and an overall uncluttered page to appeal to the mobile user.

As we have mentioned previously, there is still a number of questions in relation to what we may or may not see emerge from the bowels of Google in the coming months. We have only highlighted some of the most important areas to take into account. Adapting to these trends now can save you a great deal of time and frustration in the not-so-distant future.

Richard Tipsword
MarketHive Developer

Sources:

  1. http://seopressor.com/blog/2016-google-algorithm-changes-14-predictions-from-google-patent/

  2. https://support.google.com/customsearch/answer/1626952?hl=en

  3. http://mobilemarketingmagazine.com/google-velocity-targeted-advertigins-patent/

 

The Realities of Working Online: Ten Glimpses

The Realities of Working Online: Ten Glimpses

 

Being able to earn a living by working on your own websites and projects is a dream scenario for many people, no doubt for the reader as well. There are countless people working in “regular” jobs that would love to have more freedom and the ability to make more money, and having a successful online business is an ideal solution.

So although it is an ideal situation I am sure that many people who would like to be in that situation don’t have a very accurate idea of what it is really like to earn a living by running your own online business.

This article will cover ten realities about working as a self-employed blogger or internet marketer.

 

 

 

 

 

 

1. You must exercise self-discipline

When I first left my full-time job to work online I had a lot of friends and family members comment about my schedule or ask questions about how much I’d be working. For some reason a lot of people think the flexibility that comes with running an online business means that you can be lazy.

If I had left my job to start a traditional business no one would ask me if I’d be sleeping in, but with an online business that seemed to be a common assumption.

In reality, earning a living from your own websites and blogs requires a great deal of discipline. There is no boss telling you to start work at a specific time, no designated amount of time for a lunch break, no exact limit on vacation days, and no one telling you what you need to be working on and how to spend your time.

You have to be able to make all of these decisions on your own, and you’ll need discipline to stay on task and to treat it like the business that it is.

2. Your income is not likely to be steady

One of the challenges is getting used to an income that will fluctuate from month-to-month and year-to-year.

If you’re used to working at a job with a consistent salary, like I was, there will be some changes once your primary income is from your own online projects, whether it is from websites that you own or from services that you provide to clients.

You can’t always know ahead of time how much money you’ll make in any given month, so you’ll need to be able to get comfortable with this situation. It’s a good idea to learn to live below your means, at least at first, to avoid a situation where your income is less than expected and you can’t afford to pay your bills.

3. Self-employment doesn’t mean that you don’t have a job or a boss

Working on your own websites and projects can possibly allow you a lot more freedom than you would have with a typical job, but this is not necessarily always the case.

For example, leaving a full-time job I had been working on growing my own website for about a year and a half, and even though the income from that site was growing nicely, it wasn’t enough to replace the salary I was used to making.

To supplement the income from my site I also had to do a lot of work as a freelance blogger and also was able to do some web design work for clients. The clients that paid me for writing and designing essentially became my new boss at my new job. While working as a freelancer does offer a little more flexibility than a typical 9-5 job, the ones who hire you are still essentially your bosses.

Whether it is an online business or a traditional business, being self-employed doesn’t mean that you don’t have a job.

If I stop working today there would be some residual income from product sales, AdSense, and affiliate products that would continue to come for some time, but if I did not continue to work on these things they would decrease and eventually dry up.

I would not, at this point, have a business that would run very efficiently or effectively without my own continued efforts. Essentially, I replaced my old full-time job as an employee with my current full-time job where I work for myself.

Yes, I do make more money now, I have more flexibility, and I enjoy what I do, but I have to remind myself that I still have a job.

The ultimate goal for most anyone who works online, myself included, is to eventually become a business owner where the business can be sustained without full-time effort or hours from the owner.

4. It takes significant time to build a business

When someone starts a traditional business they usually understand that it will take some time for the business to become profitable. Some successful businesses have a development phase which may take years before they really turn a profit.

When it comes to online businesses, most people have an expectation of seeing instant results. Building a business requires time, whether it is an online business or a more traditional business.

One important advantage that you have with online business is that the expenses and initial investment will usually be significantly lower when compared to a traditional business, but becoming profitable still takes time.

Over the years I’ve seen many people start websites or blogs or online businesses with great expectations but they give up within a month or two when they realize it’s going to take more time and effort than they expected.

You have to approach your online projects with the right mindset and realistic expectations; then you’ll be well ahead of most people and you’ll have a much better chance of sticking with it until you attain your goals.

 

 

 

 

 

 

5. You will probably be misunderstood as to what you do for a living

I’ve worked on my own websites and blogs for more than 5 years now, and most of my friends and family really don’t have a good idea what I do or how to make money. If you tell people you make money by blogging, most people can’t conceive how you actually make money with a blog, and may get some pretty interesting questions.

6. Don’t forget to reckon with your business expenses!

In the world of internet marketing and “make money online” blogs you see a lot of products and courses that make specific claims about the amount of money that some other person was able to earn, but very rarely will you see many details about what expenses are involved. Not too long ago I purchased a product from a well-known marketer showing how easy it is to make $1,000 virtually overnight by following a specific system.

The course shows the exact amount of money that this person supposedly made using paid traffic, but there is no mention of how much money was spent to get that traffic.

Generating $1,000 in gross receipts is not the same thing as turning $1,000 in profit. Business expenses are often minimized when it comes to making money online, but it is crucial to consider these expenses when calculating how much you expect to earn.

Pat Flynn of Smart Passive Income is a rare example of someone who mentions expenses in his monthly income reports.

7. Income potential is known to be high

With a traditional job your potential earnings may be limited by various criteria: the type of work that you do, the length of time that you’ve worked for the company, the degrees or certifications that you have, the co-workers salaries, and even the amount that your boss makes. In some cases these limitations are rather arbitrary and preclude you from earning what you are truly worth to your employer.

Earning a living from your own websites and projects is completely different. There are no limitations, and if are able to become good at what you do the potential is very high. Of course, there are no guarantees that you will make more than what you could make at a traditional job, and many people will never be able to reach that level. However, the potential is there, and if are willing to work hard, have some patience, and learn a lot along the way, there are many opportunities for making money online.

8. You’re building assets by the work you do online

When I left my full-time job I took my last pay check a week or two later, and that was the end of my income from that job. In 2013 I finally reached the position of being able to sell the website that had been making income at for several years (and also my primary “job”), and when I walked away from that website/job I was able to turn a healthy profit from the buyer..

When you’re working on your own websites and projects it is like building assets that can be used to bring in future revenue for you, or which could be sold to someone else. A profitable website is truly an asset. The mailing list you’re building is an asset. Any goods or services you create are assets. All of these things help you to earn a living now, and unlike a typical job, you also have the potential to get turn a healthy profit by selling the assets.

When you’re working for someone else as an employee it is the other way around in that you’re essentially helping them to build assets for their future profit, and they are paying you in return for that kind of work.

This ability to build valuable assets would surely be the favorite part of what I do. Going back to point #7, being able to build and sell assets has everything to do with the high income potential.

 

 

 

 

 

 

 

 

9. The future is not something you can count on

Things in the online world change very quickly and you have to be able to adapt in order to remain successful. Digg sold for $500,000 in 2012, just four years after they turned down a $400 million dollar offer. Other popular sites like MySpace also have become out of favor fairly rapidly.

It’s not just huge, massively popular social media sites that can be impacted by changing trends. The algorithm changes by Google have led to serious damage for businesses large and small over the past couple of years for those who may be vulnerable.

When it comes to online business, the future is not guaranteed. You’ll need to be able to implement creatively and constantly learning and improving, because things can change very quickly.

10. You’ll have to be flexible and think ahead of the curve

Because things can change so quickly, and because the future can be a gamble, as an internet marketer you’ll need to flexibility and willingness to evolve. You’ll need to improve upon what you are presently doing and learn new things in an ongoing way. If you’re able to keep adapting you will have better odds to remain successful well into the future.

Merrill Sloan

Contributor

Things You Should Always Do to be successful.

7 Things You Should Always Do

 

If you want to be successful online you need to read and follow these simple instructions.
 
                           

                   7 simple rules you Need To ALWAYS DO If you want to be successful online

1. ADVERTISE, ADVERTISE, ADVERTISE

If you want to be successful online you need to advertise to build your team. SERIOUS people want the same things you want. And although some days it may seem like a losing battle, You NEED TO KEEP WORKING at it – NEVER GIVE UP! If you seriously try hard enough, You WILL get it done. And That's When you will start making money

2. USE FREE OR INEXPENSIVE ADVERTISING RESOURCES

As an example, the 2 BEST programs I have found to build my list are Ad Slingers and FREE Safelists. These are great places to build a list because they have ALL the things that you and your team need to be successful.

First, your team needs to have an easy way to learn and Ad Slingers is the BEST place because it has every type of advertising they need to learn in one simple site. Plus, You can use your Ad Slingers mailer to help your team learn how to build a team. (Yes, this is a little ad for my Ad Singers..)

And did you know ?

Ad Slingers is also a GREAT place to advertise your other programs, like Solo Ads, PTC, PTR and other products that REALLY Work. Free Safelists are the next best way to build your Ad Slingers and if you look in your back office in Ad Slingers there are lists of Safelists and Traffic Exchanges that you can use to help build your Ad Slingers ,

And because Ad Slingers is FREE to join the Safelist members who are serious about working online WILL join Ad Slingers with you Then you can show them how to build a list like you are And you CAN invite your team into your other favorite programs.

3. TAKE CARE OF YOUR TEAM

Although advertising is the most important thing you will do because you can NOT build a team without advertising, taking care of your team is the next most important thing and taking care of your team is not difficult but you do have a responsibility to do the right thing for the people that you sponsor into ANY program.

So when they join you in Ad Slingers ( Or any other program ), you need to do what you can to help them learn what you know. They NEED TO LEARN that working online is not hard, It just takes time and a little work every day. So Please do the right thing, and send them a little update once or twice a week and let them know how you are doing.

They will appreciate it, and some of them might decide to do what you are doing but beware, If you are doing nothing to build your business today, Your team WILL likely do the same as you are.

4. KEEP A POSITIVE ATTITUDE

Working online is easy, but learning how to work online successfully takes time and patience so don't expect to be able to learn it all in just a month or 2 and don't expect to make a GREAT income in that time either. So don't be surprised if it takes you at least 3 – 6 months to start making some money just keep working on building your list and follow your team leaders suggestions

5. DON'T FORGET TO WORK A LITTLE EVERY DAY

Believe it or not, The best members of your team will try to imitate what you are doing and when you are successful they will want to be just like you. So we have to make sure that we set a good example by working at least a couple hours every day.
The more successful you want to be, The more advertising you should do.

6. DO THE 3 STEPS TO SUCCESS EVERY DAY

You don't have to learn the entire internet in order to be successful. All you need is to repeat these 3 steps every day

A) Join some good credit based safelists and text ad exchanges.

B) Log into both of your gmail accounts every day and read the emails and click on the credit links in the emails so that you can earn enough credits so that you can send out your own ads. Also answer any emails from your group if you have any

C) Log into the safelists you are signed up for and send out your ads.This is all you have to do every day.

Repeat steps 1 – 3 until you have ALL the people you want in your group.

7. JOIN THE ULTIMATE DOWNLINE BUILDER PROGRAMS

In order to be successfu,l you need to work with your teams AND The programs in The Ultimate Downline Builder.
The Ultimate Downline Builder is just one BIG team build where the members of all the teams get together to join
specific programs together

Team builds can be a good thing for all the members who join because we can structure the teams into the programs so that everyone can see a little money coming in every month pretty quickly, then we can show the members how to help their groups to do the same.

We are also working with other clubs who will be offering the same programs to their clubs on a rotating basis and that could also help you get a little spillover depending on how well their team members are working.

And ALL of the programs we have chosen for the Ultimate Downline Builder are programs that have been tested by us, that we are members of, and know the owners of so that we can help more people learn how to make money online.

But the best part of our team builds is that ALL the programs that we join will be advertising programs that have a FREE TRIAL option so that you can have a chance to test the advertising and watch your downline grow before you have to pay.

And we only work with advertising programs because it is all about teaching members how to build their lists so that they can learn how to be successful in ANY program.

Chuck Reynolds
Contributor

Subscribing to an Inbound Marketing System

 Subscribing to an Inbound Marketing System

 

Marketing is always evolving. Each year there are new strategies and tools to master, all of which must be aligned with your business goals. Because of this, the responsibilities of marketers and business owners continue to grow as well. As we start another calendar year, it’s common to consider the marketing budgets and identify areas of reallocation and ROI. When in need of marketing help, often the first thought is to hire another employee or give some of the overflow work to others within the organization. What most don’t realize is that this can be quite costly and in many cases, does not produce the same return as working with an outside resource.

Markethive Inbound Marketiing is a great solution in this scenario. Not only does this partnership provide unparalleled expertise, it will allow you and your employees to focus on growing the business in other ways. Here we will discuss 5 ways to cut costs by hiring an inbound marketing agency.

1. More Time Spent Growing Your Business

Many companies operate marketing with an “everyone helps” attitude. This means that everyone from the CEO to the sales team helps by writing blogs and content offers. This is great if each Affiliate has a few extra hours each week to help out, however, this is rarely the case. For most of us, the weeks are jam-packed, with an ever-growing list of to-do’s to accomplish. In order to hit these marketing deadlines, team members have to step away from their primary responsibilities and shift gears into a marketing mindset. This can seriously take away from weekly productivity and reaching key goals.

By subcribing to our inbound marketing program, Markethive, affiliates can spend their time doing what they subscribe to do, driving the business forward. This will undoubtedly result in more business closed and better customer success. Now, instead of an “all hands on deck” approach to marketing, it is now the responsibility of one individual to manage the relationship with an Inbound Marketing System as opposed to executing the marketing as a whole.

2. The True Cost of Hiring a New Marketer

Another solution could be to hire an Affiliate internally. What often goes undiscussed is the total cost associated with the bringing on a new marketer, or any Affiliate for that matter. Filling a new position can turn into another full-time job. When adding up all the time it takes to identify, interview, hire and train a new Affuiliates, the total hours can be astonishing. As mentioned before, this not only takes time away from your primary responsibilities, but odds are, there will be additional hand-holding required over the next few months.

When working with an Inbound Marketing System like Markethive, you can cut costs by immediately partnering with a team of marketing experts who have dedicated ample time and resources to learn about you and your business. Their process in doing so will be extremely thorough, resulting in a true understanding of your value proposition, solutions, and a detailed plan to reach your goals. The time it takes to interview and vet an inbound agency will be a fraction of that which you would spend on a new internal hire, and we all know that time is money.

3. Optimization of Costly Marketing Initiatives

Another way that an Inbound Marketing System like Markethive, can help you cut costs is with the optimization of existing marketing efforts that are costing you money. Many businesses spend a decent portion of their marketing budget on paid advertising such as Google Adwords, social ads. With the right expertise, this spend can be optimized greatly. This can be done by removing ad spend for those channels that do not yield adequate results, or by improving the overall conversion rate, effectively lowering the cost of acquisition.

An Inbound Marketing System like Markethive, will look at your current marketing activities with a keen eye, identifying areas to lower spend and drive optimal results. With the right tools in place, such as HubSpot, they can generate in-depth reports and adjust campaigns accordingly.

4. Fixed Monthly Costs

Another important factor in cutting costs is the fee structure for inbound marketing retainers. Most agencies work in a retainer-based model. This means that there is a fixed fee associated with the amount of work to be completed each month. This statement of work is often laid out in terms of a set number of hours or deliverables, based upon an agreed-upon monthly fee. This model allows you to allocate budget appropriately for the next year or many years to come. With an internal employee, the cost of that person increases over time. This can be seen with annual raises or the cost of benefits rising as well. In order to maintain a steady budget for marketing, while ensuring the highest return on investment, hiring an inbound marketing agency is certainly your best option.

5. Access to Additional Technology

As mentioned earlier, each year, new marketing technology is released to help businesses drive new customers while reporting accurately on their efforts. In many cases, these tools are not free and the cost of multiple subscriptions can add up quickly. By working with an inbound marketing system, often you can get access to a number of tools that they are already using. For example, Markethive use a variety of analytics tools to measure website performance and visitor behavior.

It’s clear that subscribing to this inbound marketing system such as Markethive provides a number of great values. Not only do you get access to a full team of marketing and creative experts, you can significantly cut costs and increase ROI. When compared to hiring an internal marketer or splitting the responsibilities across your team, partnering with an inbound agency is extremely cost-effective and allows you to focus on growing your business.

Chuck Reynolds
Contributor

Marketing by Markethive