The Role of Attribution Models in Mass Marketing

 

The Role of Attribution Models in Mass Marketing

We have all heard of terms such as search engine optimization, clickthrough rates, meta tags and mobile-responsive sites. We are aware how these concepts and approaches can affect our marketing campaign. However, attribution modeling is one of those ideas which is unfamiliar (at best) and unknown (at worst). To simplify things, attribution modeling is simply knowing which channel ultimately gets the credit for a conversion if multiple channels are accessed. This can be much more tricky than it initially appears. Let's take a look at some potential shortcomings of attribution modeling before we define the important roles that it plays.

 

Not so Simple…

  • Many experts have pointed out that by its very nature, there can be a few problems with attribution modeling. Some of the most common are (1):
  • Sites which are visited every day may or MAY NOT be related to a conversion.
  • The addition of third-party sites and affiliate advertising further muddles attribution modeling.

Now, let's take a look at the positive roles that attribution modeling plays and how to leverage these roles.

 

The “Mass” in Mass Marketing

First, we need to look at attribution modeling as covering a campaign as opposed to measuring individual channels (2). Here's an example to highlight why this is important:

  • A business has observed that social media channels do not drive conversions as much as static searches. So, it chooses to place more of its focus on SERP rankings. However, sales slide and marketers are left scratching their heads.

The truth of the matter is that this enterprise has forgotten the “mass” in mass marketing. One of the most critical roles that attribution modeling plays is interpreting which COMBINATION of channels drives the most conversions. The big picture will be much easier to see over time. You need to start looking at the relationships of these channels.

 

Funneling the Results

Another important feature of attribution modeling is that it can provide you with the ability to funnel your results into an easy-to-read template. This is important, for it has been shown that up to 60 percent of all conversions occur as the result of an interaction with more than one channel (3). So, which channels are the most appealing to customers? When used correctly, attribution modeling can help you to answer this question.

 

Summing it Up

We can see that attribution modeling can have either a positive or a negative impact on your marketing campaign. This will all revolve around how you leverage such a tool. Part of your success will come down to the software that you employ and how clear the results are presented. Companies such as VisualIQ and Adinton are preferred by many businesses, as they are easy to work with.

It is just as important to appreciate the customer journey between initial contact and conversion. Data such as client preferences, their decision-making processes, and even their concerns are all areas to analyze. What are their expectations? What are their buying triggers? What types of customers prove to be the most loyal and (naturally), which channels relate to this demographic?

Let's always keep in mind that attribution modeling needs to take into account these factors in order to be a worthwhile tool. When used correctly and by appreciating the observations mentioned above, this lesser-known trick can have a massive impact upon your conversion rates and ROI.

Richard Tipsword
Markethive Developer

 

Sources:

  1. https://moz.com/blog/marketing-analytics-attribution-modeling
  2. https://moz.com/blog/the-importance-of-marketing-analytics
  3. http://www.cpcstrategy.com/blog/2015/10/attribution-modeling/

Improving Conversion by Building Business Relationships

building business relationships

building business relationships

Improving Conversion by Building Business Relationships

Trying to sell a visitor on a first visit is like asking someone to marry you the first time you meet. To improve your chances of closing the sale, first seek to build a business relationship with the prospect. Building rapport can be done in the following ways.

1) Educating

Explain a process or concept. Give step-by-step instructions and advice.

2) Problem solving

If there is a common problem your prospects face, develop a creative solution. Provide a simple, quick, and easy way to fix it.

3) Adding value

Provide something of value to your prospects. Ideally, use digital products and systems so that once the product is created, it does not cost you any extra to distribute it to 1,000 or 1,000,000.

Practically, these methods of business relationship building are conducted through the following ways:

4) Articles

Writing articles about your area of expertise can allow you to dramatically increase your influence. By submitting articles you have written to relevant directories, you could get republished to dozens of publications and reach thousands of prospects. You will be positioned as an expert to these people, and they will come to you looking for answers.

5) Blogging

The benefits of building and maintaining a blog are similar to those of publishing articles. Posting new, interesting content will help you market yourself by educating others. It attracts inbound links from other websites, and can often boost your website traffic.

6) E-course

An email e-course can be built by taking 3-5 of your articles and setting up a newsletter publishing tool to send 1 article per day to each person that signs up. You will get the benefits of marketing through education, and the repetition of one article per day will further market yourself.

Since the recipients have chosen to receive this from you, you can also include a message at the end of each email promoting your product or service.

7) Free tools & downloads

Building free tools that help your potential customers in some way is a powerful strategy to building traffic and relationships. Examples include calculators, generators, eBooks, and plugins. Often, these do not cost much time or effort to create, but provide a lot of value to your target audience.

Build relationships by sharing knowledge and giving away value before you try to close the sale. Doing so will not only improve your sales conversion rate, but will win you loyal customers and clients.

 

MarketHive Inbound Marketing Tools for Entrepreneurs

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive isn't only a social networking website, in addition, it includes a blogging platform, plus some very effective online marketing tools to allow entrepreneurs to be successful marketing their Internet business, services and products.

Below you will find some of the marketing tools you will receive once you sign up for Markethive:

  • Autoresponders
  • E-mail Broadcasting
  • Blogging Platform
  • Capture Pages
  • One Click Lead Generation System
  • Conference Room and a whole lot more

You might be curious about how much actually does MarketHive charge for these amazing online marketing tools, well the answer really is these Internet marketing tools are totally free of charge for life, no strings attached. Basically these online marketing tools would cost you hundreds of dollars per month, not at MarketHive. This is the good news for the beginner as well as the veteran Internet marketer.

To learn more click on the following link:

http://blogs.freeinboundmarketingtools.com/go/market-hive/

If you have any questions please do not hesitate to call me. My telephone number is 609-641-6594 – Eastern Time Zone

 

Thanks,

Ida Mae Boyd
Markethive Inbound Marketing Specialist

Why Personalized Emails Are King

 

Why Personalized Emails Are King This Year

2016 seems to be the year of SEO personalization. Whether we refer to organic content, long-tail keywords or user interaction, the world of online marketing has certainly become challenging. It is, therefore, a bit ironic that one of the most traditional areas of engagement is still not being addressed. We are referring here to user-centered email campaigns. Were you aware that an incredible 70 percent of companies have still not picked up on this trend (1)? So why has such a strategy become useful and what advantages does it offer when compared to “cookie cutter” emails?

 

Conversion Rates

This is the most obvious benefit of such an approach. An email targeted to a specific individual is much more likely to build a firm psychological “bond” over time. This will cause them to become interested in what it is that you are offering as opposed to sending the document immediately into the trash. Here are two examples to illustrate this point:

  • “Dear sir/madam, please find enclosed the latest offers that may suit your needs.”
  • “Hey John! It's been a while and I hope that you are well. We found a few offers that might be just what you are looking for!”

Which one would you be more likely to respond to? So doing away with the generic is the first step to increase conversion rates and build brand loyalty.

 

The Proof is in the Profit

To reinforce our last point, we should refer to a 2013 study that was commissioned by Experian. They found that personalized emails were able to generate a revenue that was six times higher than random messages (2). What is even more interesting to note, is that according to this very same study, it seems that only the travel industry has taken advantage of these benefits. Only 6 percent of companies which offer consumer-based products and services currently adopt the personal approach. Imagine what you could be missing out on!

 

Avoiding the Spam Folder

Many email algorithms such as Yahoo! Mail and Google have advanced safeguards against spam. This has become very tricky for an email that lands within this folder will continue to do so time and time again. Furthermore, how often do you check your spam box to filter out any emails that may have been placed there by mistake? Generic emails are now a waste of time, for the chances are high that they will not ever be seen. Personalized alternatives vastly increase the chances that the document finds itself within the inbox. So the customer or prospect is much more likely to read what it is that you may be offering.

 

Vendor Reliability

This is simply a fancy way of observing that Google will now take into account how your email is categorized when ranking your website (3). This should actually come as no great surprise, for their algorithms are becoming more advanced on an annual basis. Spammy signals can therefore dramatically lower your rankings and have a knock-on effect in terms of your marketing campaign. It is better to avoid this trap before you become a victim of it.

Whether you are concerned about your SERP status or you simply hope to establish a better connection with your user base, personalized emails can no longer be taken for granted. Thankfully there are many automated programs which will allow you to address the reader without having to spend an inordinate amount of time doing so. This is another example of how the Internet is becoming a truly one-on-one experience.

Richard Tipsword
Markethive Developer

Sources:

  1. http://marketingland.com/study-70-brands-personalizing-emails-missing-higher-transaction-rates-revenue-73241
  2. http://press.experian.com/United-States/Press-Release/experian-marketing-services-study-finds-personalized-emails-generate-six.aspx
  3. https://searchenginewatch.com/sew/opinion/2421290/your-email-marketing-may-impact-your-rankings

Solid Advice to Build Profits through Mobile Marketing

mobile marketing

mobile marketing

Solid Advice to Build Profits through Mobile Marketing

If you are completely new to the world of mobile marketing, then you are probably thinking that some tips on mobile marketing could help you immensely, so that you can begin your own career in this field. Listed below are some tips to get you started with your mobile marketing endeavors.

When creating a mobile marketing message which is going directly to a recipient, use their name! When someone sees a message with their name in the subject it's immediately personalized in their mind, making it seem like you have a relationship with the reader. This will lead them to be more likely to read everything you have to say.

The most visible mobile marketing is in social networking. The growth of social networking is phenomenal and continues to grow. Making your company viable in the social net realm is of utmost importance. It doesn't matter what your market segment is, you will find them on social networks every day of the week. Target these sites and build your business.

Make it very easy for your customers to unsubscribe from receiving your text messages. Many times having the option to reply with the word 'stop' will be the easiest way. This will lower any frustration if a customer no longer wants to receive texts. Remember that just because they don't want a text does not mean they do not want to be a customer.

Research ways to offer one-touch purchasing options for your products and services. Your mobile marketing messages should provide an option to store payment information that can be easily recalled and presented at the touch of a button, which will ultimately increase sales and create a reputation for ease of use and efficiency.

Negative impressions of your brand can spread like wildfire over the internet, so you want to attempt to jump out in front of negative buzz with a positive spin. Mobile marketing reaches a lot of people, and things can become popular or unpopular in a hurry. If something's becoming unpopular, fix it before it catches on.

Try conducting a usability test prior to actually launching your mobile ad campaign to make sure it goes smoothly! Send the ad in a small test circle to include yourself and trusted friends or family. Ask for the honest input of everyone and ask yourself if you like the ad and would be persuaded by it!

Even though you're marketing in the mobile world, you still have to make sure that you keep improving your efforts outside of this realm. Allowing other areas of marketing to lapse and putting too much focus on mobile marketing will hurt your business, no matter how well your mobile marketing is doing. Use your calendar and task list to allot regular times for each kind of marketing campaign.

As you can see from the above list of tips, mobile marketing can be very useful in giving your products and services, the exposure that they need and deserve. After following these tips, you will no longer be new to mobile marketing, and you will soon become a mobile marketing expert.

MarketHive Inbound Marketing Tools for Entrepreneurs

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive isn't only a social networking website, in addition, it includes a blogging platform, plus some very effective online marketing tools to allow entrepreneurs to be successful marketing their Internet business, services and products.

Below you will find some of the marketing tools you will receive once you sign up for Markethive:

  • Autoresponders
  • E-mail Broadcasting
  • Blogging Platform
  • Capture Pages
  • One Click Lead Generation System
  • Conference Room and a whole lot more

You might be curious about how much actually does MarketHive charge for these amazing online marketing tools, well the answer really is these Internet marketing tools are totally free of charge for life, no strings attached. Basically these online marketing tools would cost you hundreds of dollars per month, not at MarketHive. This is the good news for the beginner as well as the veteran Internet marketer.

To learn more click on the following link:

http://blogs.freeinboundmarketingtools.com/go/market-hive/

If you have any questions please do not hesitate to call me. My telephone number is 609-641-6594 – Eastern Time Zone

Thanks,

Ida Mae Boyd
Markethive Inbound Marketing Specialist

Tool Talk: All about Internet Marketing Tools

internet marketing tools

internet marketing tools

Tool Talk: All about Internet Marketing Tools

Who doesn't want inexpensive Internet marketing tools? In this day and age when advertising your business online is the way to go, it's a must that you get Internet marketing tools at the lowest cost possible.

How can you get them? How can you make the most out of these low cost Internet marketing tools?

These low cost Internet marketing tools aim to better your website and promote them thoroughly. Read on to know more about them:

1. Software

There is software specializing in internet marketing. These programs are affordable Internet marketing tools. They attract traffic, communicate your site to anyone online, harness and trim down your keywords, track your site visitors and create links to other sites. Of course, the phrase "low cost" emphasizes that you must not spend exorbitantly. Watch out for Internet marketing tools that do nothing but suck your budget.

2. Website packages

Take note of low cost Internet marketing tools that do the following: hosting and designing your site, getting your domain, offering technical support, configure and upload your files, campaigning for your traffic.

These are available in website packages that you can get anytime. Choose a package caters to your site's needs.

3. Mailing lists

Notice that when you visit the Bulk Mail folder of your email, you read nothing but website promotions. This is email marketing? It boosts your business like no other. But be concerned about spamming. There is such a thing as "safe lists" that make your email spam-free.

4. Data Submitters

This is a money-saving internet marketing tool that works like magic. Have a data submitter of your own and amass tremendously huge hits!

5. E-books

Integrate an e-book in your site for people to download. At such a cheap price, you keep people clamoring for more and visiting your site in the process. That's one affordable internet marketing tool for you.

6. SEO tools

Internet marketing is not complete without the standard SEO tools. Search engines remain as the major powerhouse in marketing so never leave this part out. Generate traffic through this effective low cost Internet marketing tool!

7. The MarketHive for Entrepreneurs

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive isn't only a social networking website, in addition, it includes a blogging platform, plus some very effective online marketing tools to allow entrepreneurs to be successful marketing their Internet business, services and products.

Below you will find some of the marketing tools you will receive once you sign up for Markethive:

  • Autoresponders
  • E-mail Broadcasting
  • Blogging Platform
  • Capture Pages
  • One Click Lead Generation System
  • Conference Room and a whole lot more

You might be curious about how much actually does MarketHive charge for these amazing online marketing tools, well the answer really is these Internet marketing tools are totally free of charge for life, no strings attached. Basically these online marketing tools would cost you hundreds of dollars per month, not at MarketHive. This is the good news for the beginner as well as the veteran Internet marketer.

To Join MarketHive Click The Banner Below:

markethive join free

Here's a reminder: when you see the low cost internet marketing tools banners online, never get persuaded easily. Study the package deals; analyze the contents and benefits before deciding if you want one.

Ida Mae Boyd
Markethive Inbound Marketing Specialist

 

 

 

How To Proofread Your Blog

How To Proofread Your Blog

You’ve just poured your heart and soul into creating an epic blog post your readers are sure to love. You’re about to click the “Publish” button…Now what?

It may be tempting to just click publish and move on to the next project….but HOLD ON A MINUTE! I know,I know, you proofread it several times as you were typing and you think you're pretty thorough with proofreading and diligent about catching spelling/grammar mistakes. But no matter how meticulous you are, you occasionally find some errors after publishing.

You should be using spellcheck, obviously, or even a service such as Grammarly. However, nothing substitutes the proofreading services of a trained professional. You may not be able to afford such a service but you could try Fiverr or Upwork.

If you must proofread yourself then there is a process the pros follow:

READ OUT LOUD

You may have heard this before, but it bears repeating since many students don’t do it… no matter how many times they hear it.

Reading your own writing out loud very s-l-o-w-l-y to yourself can make a big difference in the final stages of the revising process. It double-teams your brain so that it gets the information written on the page both from your eyes and your ears.

You may feel weird in the beginning, but after you use this proofreading tip a few times, you will no doubt decide that it is worth it! This is one of the best tricks I have used as a writer, and my students have found it beneficial in locating and fixing those pesky little awkwardly-written phrases, inconsistent verb tenses, sentence fragments, and more.

It doesn’t even matter if you know what awkwardly-written phrases, inconsistent verb tenses & sentence fragments mean! The goal is to simply mark any sentence or section of your blog that doesn’t sound quite right.

  • Not even sure what you meant when you wrote this?
    Mark that section with a colored pen.
  • Wonder if this sentence would go better in another paragraph?
    Circle it.

  • Not sure that the subject & verb match up correctly?
    Mark it.

You don’t have to have perfect proofreading skills to hear that there is something amiss in your blog! The problem with just reading over the paper is that your brain knows what is supposed to be there. So, you end up skimming right over the missing word or typos.

Don’t stop to fix anything! Resist that urge! There will be time for that later! For now, just proofread!

By reading the blog to yourself consciously and slowly, you have a better chance of catching those grammar mistakes and typos before you click publish! Here are a few tips to help with your proofreading.

Read what you wrote
Slowly. Out loud. Or, have someone read to you. And for Heaven's sake, PAY ATTENTION!

Keep a checklist of errors
Make a list of errors you tend to make. For example, if you have made comma errors in your writing before, put "Commas" on your checklist. Check each comma. If you have used then instead of than, put it on the list and check for these errors.

Check titles and headings
Look for typos. Cross-check the title everywhere it appears. Make sure headings make sense and have a logical structure.

Cross-check citations
Make sure each in-text citation matches a Works Cited or References citation, and vice versa. Check spelling of names.

Update the file name
Change the date or add "final" so you're sure to submit the correct version.

OK, now that we've covered proofreading, just exactly what are we looking for? I used to ask people to write this sentence for me: “They're coming over there to get their car.” You will be surprised at how many people will get it wrong. If someone gets it right then say “Oh yeah, then what is one-fourth divided by one-fourth,” and watch them squirm. With that being said here is a cheat sheet by Hayley Mullen

Grammar is one of those funny things that sparks a wide range of reactions from different people. While one person couldn’t care less about colons vs. semicolons, another person will have a visceral reaction to a misplaced apostrophe or a “there” where a “their” is needed (if you fall into the latter category, hello and welcome).

I think we can still all agree on one thing: poor grammar and spelling takes away from your message and credibility. In the worst case, a blog post rife with errors will cause you to think twice about how knowledgeable the person who wrote it really is. In lesser cases, a “then” where a “than” should be is just distracting and reflects poorly on your editing skills. Which is a bummer.

I like to think that my grammar is pretty good for the average bear, but when I’m writing or editing things I’ll often turn to Google to make sure my instincts are right (especially when it comes to proper punctuation and its weird little tricks), or realize they’re not and quietly sob at my desk before composing myself and moving on.

Which is why I created this list — to have on hand for when you’re not quite sure, find the answer and get back to that article you were working on. It’s a work in progress that I dream of one day being the ultimate cheat sheet that addresses everyone’s biggest grammar pet peeves.

Repeat Offenders

You probably already know these, but a grammar cheat sheet just wouldn’t be complete without them.

Their/There/They’re

Their is possessive, meaning it owns something. There refers to a place or an idea. They’re is a contraction for “they are.”

Example: Their grammar was impeccable. There were no mistakes to be found in the article. They’re probably going to be promoted soon.

Then/Than

Then refers to timing — you did one thing, then you did another. Than is comparative.

Example: I ate McDonald’s for dinner, then followed it up with a bowl of Haagen-Dazs. Still, my eating habits are better now than when I was in college.

Its/It’s

Its is possessive, like their. It’s is a contraction for “it is.”

Example: It’s a shame we missed the baby ocelot exhibit but its lineup was way too long, even for an ocelot show.

Your/You’re (because I can’t resist)

Like its and their, your is possessive, meaning you own something. You’re is a contraction of “you are.”

Example: Your car is being towed because you’re the type of person who doesn’t read signs.

Commonly Misused/Misspelled Words

Definitely

There is no “A” in definitely.

Example: “Definately” is definitely not a word.

Affect/Effect

Affect is a verb, as in something is affecting something else. Effect is the result of something being affected.*

Example: The effects of construction in Toronto greatly affect how rage-inducing my commute is.

*This isn’t actually a hard rule, as effect can be used in certain cases as a verb. For example, “I effected a solution.”

A lot

A lot are two words.

Example: People write “alot” a lot, but it’s a whole lot of wrong.

Loose/Lose

Loose refers to the tightness of something. Lose is used when something is lost.

Example: If your doorknob comes loose and falls off, you lose the ability to leave your apartment. Please send help and/or non-perishable food items.

Weather/Whether

Weather is all that temperature and precipitation stuff. Whether expresses a condition.

Example: I’m determined to wear shorts today, whether or not the weather complies.

May/Might

Both of these are used to imply that something could happen or could have happened. May is used when there is a greater likelihood of something happening, while might is used to indicate there is little chance.

Example: I may have time to catch up on The Real Housewives of Beverly Hills tonight, but I might use that time to go for a jog instead.

Continual/Continuous

Continual indicates something that continues over a long period of time, with intervals of interruption. Continuous indicates duration without interruption.

Example: Joey played Angry Birds continuously during class. His teacher would continually ask him to stop, before deeming him a lost cause and giving up.

Lay/Lie

Lay requires a direct object. Lie doesn’t require an object. The past tense of lay is laid, while the past tense of lie is lay.

Example: I lay my head down on the pillow/I laid my head down on the pillow.

Example: The rocks lie near the stream/The rocks lay near the stream.

That/Who

Use that when you’re writing about something, and who when you’re writing about someone or a group of people.

Example: The apartment above me is the one that all of the noise is coming from. Jillian, the woman who lives there, owns several parrots.

That/Which

That is used to introduce a restrictive clause which, if removed, will make the sentence nonsensical. Which is used with a nonrestrictive clause. Think of it as adding more information.

Example: My dog that is small has a total Napoleon complex.

Example: My car, which I’ve had for 10 years, still runs as well as the day I stole it.

Compliment/Complement

A compliment is what you pay to someone or something. Complement refers to something going well with or enhancing something else.

Example: Emily has been getting a lot of compliments on her sweater today. People say the color complements the green in her eyes.

Nor/Or

Nor is negative. Use nor with neither, and or with either.

Example: Neither Debbie nor Alison will be coming to the baby shower. Either they have food poisoning or we should expect an invite to their own showers about 8 months from now.

Comprise/Compose

Comprise refers to what something contains, while compose refers to what something is made up of. You’ll know which one to use depending on how it is speaking about the subject of the sentence.

Example: One day in world wide web comprises more tweets, blog posts and emails than you can imagine.

Example: The United States is composed of 50 states.

Who/Whom

Who is used when referring to the subject, or the person doing something. Whom is used for the object, or the person having something done to them. Tip: Who can often be applied when the answer is he/she/they, while whom works with her/him/them.

Example: Who forgot to close the back door and let the ‘possums in again?

Example: To whom is this suspiciously unmarked package being delivered?

I/Me

Using I or me in a sentence when you’re referring to you and another person/people also depends on whether you’re the subject or the object. If you’re the subject, use I (or we). If you’re the object, use me (or us).

Example: If Heather and I get to the cottage first, we’re claiming the best bedrooms.

Example: They told Alex and me to go outside and get some fresh air.

Everyday/Every day

Everyday is an adjective used to describe something that occurs daily or is commonplace. Every day means “each day.”

Example: Drinking coffee is an everyday habit for me.

Example: I drink coffee every day.

Defuse/Diffuse

Defuse means to make something less dangerous or tense. Diffuse refers to something being spread, scattered, or dispersed.

Example: Elaine was desperate to defuse the situation after realizing she ate a $29,000 piece of antique cake from Peterman’s mini fridge.

Example: The light diffused through the room.

Punctuation

Colon

Colons are used after an independent clause that precedes a list, or to separate an explanation or example of the preceding clause.

Example: The Uberflip blog is a great resource for everything content marketing: social media, inbound marketing, copywriting, SEO, and more.*

*Shameless plug 1 of 2.

Semicolon

You can use semicolons to join independent clauses where connectors (and, or, but) and commas aren’t used, or to separate long or complicated items in a series.

Example: Everyone hopes this summer will be a good one; after the soul-crushing winter we’ve had, some serious sunshine is in order.

Hyphen

Place a hyphen between a two-word description that refers to the thing it’s preceding.

Example: Place a hyphen between a two-word description that refers to the thing it’s preceding.

Dash

A dash is like a comma in that it introduces a related element. A dash, however, is more dramatic as it interrupts the flow of the sentence. This dash, an em dash, is different from an en dash, which is shorter and usually only used to indicate a range of numbers.

Example: An Uberflip Hub is the best gift you can give your content — it’s much better than having everything live in sad, lonely silos.

Example: I’ll be out of the office from July 18-July 21, so don’t bother emailing.

Quotations

Semicolons, colons and dashes always go outside the quotation mark, while periods and commas always go inside. Question marks and exclamation points are placed either inside or outside, depending on whether they apply to the quotation or the sentence itself.

Example: Did you mean the movie or the country when you asked if I want to come to “Madagascar”?

Example: When I asked my nephew who his favorite person is, he replied, “Aunt Hayley!”*

*A chocolate bribe may have been involved.

Apostrophes

If a single thing or person owns something, use an apostrophe before the “s.” If the thing or group you’re referring to is plural, put the apostrophe after the “s.”

Example: The Uberflip office’s ping pong table is in high demand at lunch time.

Example: A second table may be needed to accommodate all of the team members’ thirst for ping pong.

Comma Splices

Comma splices most often occur when a comma is used without a conjunction (like and, but, or as) or in place of a period or semicolon that divides or joins two thoughts that could be complete sentences on their own.

Example (wrong): Stacey was the nicest girl in class, she always shared the rainbow frosting from her Dunkaroos.

Example (right): Stacey was the nicest girl in class, because she always shared the rainbow frosting from her Dunkaroos.

Example 2 (right): Stacey was the nicest girl in class. She always shared the rainbow frosting from her Dunkaroos.

The Oxford Comma

The Oxford comma is the name given to the final comma in a series. It’s completely optional, but personally, I’m on team OC.

Example:

That’s all for now! Here’s hoping it saves you one fewer Google search (or potential grammar fail).

Richard Tipsword
Markethive Developer

 

How to Choose Affiliate Banners for Your Site

affiliate marketing

affiliate marketing

How to Choose Affiliate Banners for Your Site

Internet affiliate marketing is a relatively recent concept, but internet affiliate marketing has often worked out quite well for many different business owners who have given affiliate marketing a try. Internet affiliate marketing often brings to mind ideas of affiliate marketing banners posted on one’s website, and although there are other ways of utilizing affiliate marketing, this is probably the most common.

If you are looking for affiliate marketing banners to place on your website, it is important that you try to pick the correct affiliate marketing banners.

Some affiliate marketing banners are very colorful and full of graphics aimed at targeting your customers, who may be interested in your products or services. However, these involved affiliate marketing banners often do not produce very good results.

One of the reasons for this is because the affiliate marketing banner that is so full of color, fancy text, pictures, etc. can take too long to load on many computers, thus defeating the whole idea behind your marketing strategy. It may be worth your time and money to find affiliate marketing banners that are based around text.

Many business owners who have used affiliate marketing have discovered that these text based affiliate marketing banners do not have any less of a click rate than other affiliate marketing banners.

These text affiliate marketing links and banners are also probably less bothersome to your customers. It is also recommended that you be careful with the flashing affiliate marketing banners and blinking affiliate marketing banners. Although these marketing tools can sometimes cause more clicks from   your target audience, these marketing tools are also quite bothersome.

If there are affiliate marketing graphic ads that you decide to use as part of marketing strategies on your website, it will be wise to try to make sure that the marketing advertisement fits in with the theme colors and ideas of your site as much as possible.

Affiliate marketing banners and affiliate marketing text links are definitely helpful for those interested in affiliate marketing.

 

Ida Mae Boyd
Markethive Inbound Marketing Specialist

Markethive: Multi-Million Dollar Social Marketing Platform- In Pre-Launch

Multi-Million Dollar Inbound Social Marketing Platform In Pre-Launch

Markethive has created a Multi-Million Dollar inbound social marketing platform that will rival the existing social media platforms in many ways.

Many times change comes along and we don't recognize it until its too late. Internet Marketing has changed with the advent of Millennials all searching for information specific as to what they want, no longer does SEO [Search Engine Optimization] play a major role in getting noticed on the internet. Millennials want to find information, not have it jammed down their throat.

They are seekers not persuaders!

The new trend of getting noticed on the internet is through referral basis. No longer do you have to pack your articles or website full of key words and hope the search engines notice them and give them top ranking, today you just have to make sure your message gets out to the public in a social way where people notice it, and then come to you for more information. Social Infusion Marketing is the new way to market your goods and services with people seeing what you are offering, and when the time comes that the person needs your offer they will take action.

Markethive has perfected Social Infusion Marketing with a unique social platform that allows anyone who is interested in marketing their products or company to be able to do it without paying huge sums of money to get noticed. No longer does anyone have to put up with the confusing language of the SEO guru's who charge outrageous sums of money with little results, you can do it yourself!

The Markethive platform is Free to join and use, and is funded partially by an advertising platform that enables the entrepreneur to get a huge reach with low cost. Markethive is built for the Global entrepreneur, and gives them a level playing field in a world that is cluttered with everyone trying to get into each others pocket financially.

So if you have read this far, Markethive is rolling out a Pre-Launch offer, before it goes to Crowdfunding, to anyone who want to join up and learn how to use this platform to grow their business. The Social part is being built by adding as many people as possible and assisting them in growing their business through Social Infusion Marketing.

To join just click here and you will be directed to a sign up page where you can enter the platform and poke around. Here is the secret, when the platform goes to CrowdFunding the people responsible will share in the rewards, so don't waste time this launch will be HUGE!

Thanks for reading,
Dr. Raymond Jewell

Thanks to Dr. Raymond Jewell for this informative article.  Dr. Jewell is a leading Economist specializing in the Small and Home Based Business Marketplace. He is a Alpha Founder with Markethive and manages several blogs on the hive. Dr. Jewell is a professional Network Marketer and represents several companies successfully.

The Power of the Outbound Link

Modern Marketing: The Power of the Outbound Link

Determining the correct SEO and marketing strategies can be a bit difficult in this day and age. One of the most common “gray” areas centers around the use of outbound links. There are arguments both for and against their use and unfortunately, these strategies have often been associated with negative effects (1). This is much more of a myth than a reality. The fact of the matter is that outbound links have ALWAYS been used to boost SERP rankings and enhance SEO techniques. So why should marketers always employ these handy tools within their sites and what are some of the most profound benefits that they have to offer?

 

Added (and Scalable) Value

Even if you spend years developing a powerful website which offers turnkey solutions within your niche market, the simple fact is that you cannot be everything for everyone at the same time. To put it simply, some users will still not find what it is that they may be looking for. Quality outbound links can help to bridge this informational gap. Leveraging the power and sheer breadth of the online community will help to provide a better personal experience to the visitor. In other words, sites which offer relevant links to similar websites will be perceived better by the visitor. In turn, they can be prone to associate your portal with a higher level of quality. Let's also remember that tracking clickthrough rates and similar metrics is much easier if you include outbound links within your content.

 

Agreeable to Algorithms

We have all heard how Google is changing its ranking methods. Over time, these overlords have become much more discriminating in terms of how a website is perceived and as their algorithms become smarter, targeted keywords and a clean layout are no longer enough. Quality outbound links provide two major benefits (2):

 

  • They help Google to further understand the content of the page.

  • Quality links build a solid reputation and therefore, the page itself scores higher.

 

Low-quality sites tend to include spam-filled links and unsurprisingly, these portals will suffer in terms of exposure. It is likely that the algorithmic demands from Google will become even more stringent into the foreseeable future.

 

Linking Out and Linking In?

Whether or not we realize it, we are all part of a greater online community. One of the mistakes that can be made is to assume that outbound links offer a one-off effect and that this effect ends once the user navigates to the page in question. However, websites which provide reputable links to other portals also tend to enjoy a greater number of inbound links. This arises from the fact that third-party sites and content managers will appreciate that you are “spreading the word”. They are more likely to return the favor and feature your product or service on their page. This is perhaps where the term “link” came from; we are all parts of an ever-increasing virtual marketing chain.

 

Further Engagement

Finally, we need to appreciate that outbound links create opportunities for other professionals (such as bloggers, forum members, and social media experts) to visit and interact with your site. This can help to add a sense of reputability and once again, such engagement will further boost your rankings.

Of course, the term “quality” has been used in this article multiple times. It is only through transparent and trustworthy link-building techniques that you will enjoy such benefits. Much like any other marketing strategy, you get out what you initially put in!

Richard Tipsword
Markethive Developer

Sources:

 

  1. https://moz.com/blog/5-reasons-you-should-link-out-to-others-from-your-website

  2. http://www.shoutmeloud.com/seo-benefits-and-tips-for-outbound-links.html

Making Your Blog Stand Out and Look Professional

blogging

blogging

Making Your Blog Stand Out and Look Professional

If you are attempting to create a successful blog for personal or business reasons, you should know that looks do count. Many bloggers make the mistake of thinking that looks are not as important as content, since readers are essentially reading your blog for the words, not the way it looks.

This is true to some degree. The fact is however that people will not take your words seriously if your blog looks less than attractive. To have a successful blog you have to have it all. You must have interesting content as well as a great look. If you want to update the look of your blog, consider the following areas of importance.

Easy To Scan

The way your blog reads on a page is an extremely important part of your blog’s look. You should always remember to keep your blog posts short and to the point.

If you are treating your blog as a personal diary, your posts may be a little longer than normal. But, if you are trying to get more traffic to your blog, then you really want to focus your attention on short posts that offer the main point easily.

Most blog readers will only scan your posts, not read them word for word. So keep this in mind when you are writing. The shorter the post, the more likely they will be read.  If your blog is easy to scan because the posts are short and the breaks are clear, you will have a great looking blog.

Professional Edge

When designing or redesigning your blog, try to make it as professional looking as possible. Even if the blog is not for a business, the more professional it looks, the more seriously people will take it. Not everyone knows a lot about programming, so you may need to research it a bit. If you have the extra funds, you might even want to get a professional to program it for you. No matter what you have to do, just keep a level of professionalism in your mind throughout the designing process.

Friendly Colors

Most people don’t think twice about what colors they choose for their blog. The facts are that some colors come across better on the web than others. Blue and black are easy to see, so they are always great choices to use.

Sea-green, beige, or purple are also great soothing colors to use for a blog. You should stay away from using colors like pink, yellow, or any neon varieties. They are extremely hard on the eyes when reading them online and can deter people from reading your blog. Keep these color tips in mind when you design your blog to get the best results.

Appropriate Graphics

It has been noted that the use of pictures on your blog is a great way to boost traffic. Blogs that offer pictures that correlate with their content are fantastic.

Readers love to connect with the content further through pictures. With most blogging software offering ways to easily add pictures, it should not be a problem for most publishers to add them right into the blog. If you do have trouble, consider checking the “help” area in your blogging software for more information.

The information there should provide you with step by step instructions to help you get on your way.

Successful Layout

Most people who design blogs and websites will tell you that the layout does matter as well. The way a blog looks to the reader in important in terms of layout.

The layout should be clear and defined. If the reader is confused by the layout, they will likely not stick around to explore. They will most likely go right on to the next blog available. If you are letting a professional design your blog, you will likely not need to worry much about the layout. However, if you are doing it yourself, take a look at other successful sites to get ideas about what works and what doesn’t.

Lastly, simply test different layouts on your friends and family to see which ones they find the most suitable for your blog.

 

Ida Mae Boyd
Developer

Marketing by Markethive