All posts by Thomas_Prendergast

How to Better Market Your Business Online

Glenn E. Fleming, MD, MPH, Contributor, MarketHive

We keep hearing about the importance of understanding the concept of inbound marketing and how the old days of utilizing outbound marketing techniques have become obsolete.  Everyday I am beginning to realize just how critically important inbound marketing really is.  In hindsight, I’ve been utilizing a form of this technique for quite some time now as a young physician still at the beginning of my healthcare career.

No potential client wants to feel like you [the company] didn’t taken the time to research who the client really is, what the client really wants, and what the client is looking for.  It is your responsibility as the “CEO” of your “company” to do your “due diligence” by first understanding what the goals of your company are.

Furthermore, people need to know who you are and what “certifies” you as an individual knowledgeable about whatever topic or product you are selling.  This comes from a complete, professional profile page with a current photo of yourself, which includes your face.  Think LinkedIn as a great example of what your company profile page (or individual profile page) should look like.  It should also include educational background and certifications so that your audience has tangible evidence that you are knowledgeable in your field.

Once you understand the mission or goal(s) of your company (or yourself), then it’s time to determine who your potential clients are.  Who or what are you selling?  Who or what will be interested in your product (or you)?

Next, you will need to strategically figure out a way to “speak” to your targeted audience (i.e., your potential clients/customers).  In theory, this should attract a growing audience/client base by providing them with useful, relevant, and specific information that is germane to whatever it is you are selling.   Blogging is one way to accomplish this task.  Using this method will attract your targeted audience/client base because you are providing useful, relevant, and helpful information to them in your blogs.

Once you have completed the above, you will realize that it’ll be a lot easier to market your products because you have established credibility through your professional profile page, which should include a current professional photo of yourself/company along with all relevant education/certifications.  You will have provided useful, relevant content to your targeted audience and they are beginning to trust you because the information you are providing is deemed helpful to them.  Because you are sharing your blogs over multiple social media platforms, your clients can easily find you online and any questions they may have about your credibility can be [for the most part] easily answered through a general online search of you and your company.

Finally, you may be able to acquire a small sample of individuals willing to try your product for free (or for a small fee).  The key here is having those few individuals who have agreed to try your product show the rest of your target audience how well your product works.  Social media can be a huge strategy for getting the word out about how well your product works on an impartial individual who has no direct interest in your company.

For example: You (or your company) are selling a skin cream that you believe will help with wrinkles and dry skin.  Utilizing the above recommendations, this should give you and your company more credibility, visibility, and trust among your potential clients/customers:

1) Due Diligence for you and your company

-What are the goals/mission of your company?

-Who are you or your company?

-What do you [or your company] look like?
-Do you have a completed LinkedIn profile for yourself and/or your company (updated professional photo,

educational background, certifications, etc)?

2) Due Diligence for your targeted audience/clients

-Who are you marketing to (demographical information)?

  –>Example: Women of all ethnicities and sexual preferences who are between the ages of 35 and 50 who are    single and live in the Los Angeles area

-What are you trying to sell them?

   –> Skin cream that makes them look younger

3) Start speaking to your target audience

-Create blogs that are specific to your target audience

–>Potential blog topics: What causes dry or wrinkly skin?  At what age does our skin begin to wrinkle?  Are there any differences in skin aging between men & women; or among the different races/ethnicities?  Why?  How?

  -Create surveys or polls to get an idea of how many women (or men) have issues with dry skin/premature wrinkling,     etc

               -Eventually start creating campaigns showing the success of your product by those who have no interest in your                       company’s bottom-line

Please note that these recommendations are not by any means all-inclusive but it is a start in the right direction.

Think like a customer.  Would you want to make a significant purchase from someone or some company that you know nothing about?  Would you go see a physician who you know nothing about (at least with regard to qualifications/certifications)?  Would you plan to have an elective procedure at a hospital or healthcare facility that you know nothing about?

What additional tips would you suggest to better market one’s self or business?

Your comments are always encouraged.

 

10 Laws for better Social Media Marketing.

Do You have a business that you are running online.

You must already know:
The way people search for products/services on the Internet has changed drastically in the last few years. People are becoming more knowledgeable in the way they determine what they want to purchase. They look for compatibility, ease of response to queries, accountability, honest communication and an authority in the area of interest. The lesson to be gained here is to learn the difference between old time outbound marketing and the new paradigm of inbound marketing.
Outbound marketing is the process whereby the customer/prospect is disturbed and hindered in their normal operating process by such things as a telephone call, an unexpected email, a pop-up ad on a website that they were not expecting, etc. Whereas, Inbound marketing is just the opposite. You leave valuable content on websites where the customer/contact is normally hanging out. You are not bothering the customer/prospect because they are searching and hunting for information that you have provided. Today the area where the majority of people are hanging out and searching for ways to handle a problem is by way of Social Media platforms.

Read on to get help on 10 Laws you should observe if you plan to market on one or more Social Medial Accounts.

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.

1. The Law of Listening:
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.
2. The Law of Focus:
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
3. The Law of Quality:
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
4. The Law of Patience:
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.
5. The Law of Compounding:
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
6. The Law of Influence:
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.
If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.
7. The Law of Value:
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
8. The Law of Acknowledgment:
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
9. The Law of Accessibility:
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.
10. The Law of Reciprocity:
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.  

From an article by Susan Gunelius

A new Social Media platform, on the Internet, helps you automate the above Laws. Send your blog article to all of your Social accounts with just the push of a button.
By Markethive

Dennis Roeder
CONTRIBUTOR