The Next Step: Content Re-Marketing in 2016
Internet Marketing is quickly evolving. Every year, there are more and more changes within the marketing industry. While some marketers choose to ignore these changes, those that adopt them early on seem to develop an edge over the competition. Those that are slow to adapt end up lagging behind.
Content remarketing is an effective way to reach out to the visitors who read the content on your site but do not move on to become leads. Internet Marketing involves a considerable amount of writing, from emails and eBooks to articles and blog posts.
However, the key is to be effective enough in this writing to capture the contact information of those that visit your page. Then, you are able to use content remarketing to your advantage. You will have a chance to reconnect with the people interested in what you are offering.
It is important to provide visitors with a quality experience when they come to your site. This means giving them something new and unique as they engage with your content. Then, the next step is to remarket your advertising to them in order to close the deal. In many cases, all you need is effective content to put your brand back in the front of their mind and send them to your site again to make a purchase.
With more than two million websites in the remarketing network, Google Display Network is one of the best in the world. This includes practically all of the sites in the world, even Gmail, YouTube and mobile apps.
One of the initial steps of content remarketing is defining your target audience. For instance, you could define an audience of people that visit your blog or specific pages of your website. This will make it possible for you to reach out to those people specifically with messages and offers that will peak their interest.
In order to define such an audient, simply go to Google AdWords and create your new remarketing list. All of the cookie settings will be taken care of for you. The only thing that you will have to worry about is specifying which visitors to include in the audience.
Creating the Best Remarketing Ads
Once you have defined your remarketing audience, you are ready to focus on creating the best ads for this campaign. Ad formats are crucial due to the way the ad auction operates. Various formats do not compete with one another for positioning. The lesson that you need to learn is to diversify your ad formats. This will maximize your chances of better ad placement positions.
Keep in mind that people are driven by their emotions when it comes to clicking on content. The same emotions that attract visitors to your content are going to drive them to click your ads. Therefore, the key to a successful content remarketing campaign is to create ads that reach visitors on an emotional level.
Steer clear of plain old boring, informational ads that do not stand apart from all the others out there. Instead, create ads and diversify your formats in order to charm to your target audience emotionally.
You are already aware that content marketing works well. For this reason, you have been working hard on your eBooks, blog posts and valuable, informative content for prospective customers.
People come across your content in their social media feeds and search results. However, they do not always complete your forms then and there to generate leads. The reason is not that your message does not interest them, so you use content remarketing to capture those visitors who leave your site without becoming customers.
Recapturing the attention of your audience attention will turn casual browsers into profitable leads. This is an effective marketing strategy and if you are not practicing it, you are essentially leaving a considerable amount of money on the table.